Space, flow, and pathway management: a practical guide to improving the customer experience
When designing an effective trade show booth, a showroom or temporary store, it is easy to focus only on the […]
How to position your booth within the pavilion
Index Why booth placement is a strategic choice Changes in visitor behavior at the fair Modern trade fairs are no
High-end retail features – the case of Fear of God
Index Introduction In the world ofluxury retail architecture, the in-store experience becomes a direct extension of brand identity. High-end retail
Wine Paris 2026: when aesthetics become a key value in wine excellence – the Pasqua case
Index Why “setting up” is no longer enough The change in visitor behavior In the world of wine, the fair
Design and positioning: when space must live up to excellence – Toward BOOT Düsseldorf 2026
Index Why “setting up” is no longer enough The change in visitor behavior In high-profile trade fair settings such as
Exhibition spaces and activations: engaging customers through interactive experiences
Index Why “setting up” is no longer enough In the contemporary trade fair context, exhibition space has long ceased to
How to design an effective corporate showroom: experiential spaces that tell your brand identity
Index Experiential spaces that tell the story of your brand identity In an age when everything is digital, the corporate
The Republic of Longevity, Milan Triennial 2025
The Republic of Longevity at the Triennale di Milano: a new vision of living long, well and together For the
Layers, Milan Design Week 2025
Layers enchants the Statale with an immersive experiencebetween nature and technology An upside-down landscape, suspended between earth and sky, welcomed
Cipriani Drinks, 2025
Cipriani Drinks. A stylish experience at Vinitaly 2025 Elegance and signature hospitality characterised Cipriani Drinks’ presence at Vinitaly 2025.The new
