Cipriani Drinks, 2025
Cipriani Drinks. A stylish experience at Vinitaly 2025
Elegance and signature hospitality characterised Cipriani Drinks’ presence at Vinitaly 2025.
The new exhibition layout we created translated the Cipriani vision into a three-dimensional story.
A refined space where visitors were invited to discover some of the iconic cocktails that have made the Cipriani name famous around the world. Every detail told a story: a gesture, an atmosphere, an idea of hospitality transformed into an international language.
Through lines and materials, we have designed a space that speaks to people with the discreet elegance that has always distinguished Cipriani around the world.
A narrative that combines the quality of the mix with a precise idea of style and memory. From the famous Bellini to the sophisticated Montgomery, every sip tells a story of moderation, elegance and international spirit.
We recreated the experience of the legendary Harry’s Bar in Venice inside the exhibition pavilion, placing a section of the bar counter within the setting with the aim of transporting the public, for a few moments, into the world of Cipriani. A taste that spans the capitals of international lifestyle, from Venice to New York, from Monte Carlo to Dubai.
For three days, the Cipriani Drinks stand was a little corner of Venice in the heart of Verona: an invitation to rediscover the pleasure of a cocktail served with grace, in the spirit of a tradition that continues to speak to the world.
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