A presentation worthy of the number ONE,
for the number ONE in pool covers.
We developed the project around WBA’s need to properly promote its brands by conveying the true value of its market-leading products to an audience, namely the hotel industry, which was not yet familiar with them, within the context of a start-up event.
This premise gave rise to an elegant architecture
that is, at the same time, so imposing that it immediately conveys the importance of the brands on display to visitors.
The distribution of the exhibition spaces over several levels, the use of the staircase as a decorative as well as functional element, and the changes in flooring as an additional design feature have resulted in an aesthetic of the highest order, as well as creating a perfect showcase for the products on display.
The interior is designed to accommodate a large number of visitors and plays with classic and modern styles, with tone-on-tone frames and the precise presentation of the bottles from the cellar, which aims to maximise their perceived value, as if they were works of art in a gallery.
A sophisticatedly designed showroom stand built inside an exhibition hall.
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