Successfully repositioning a wine brand through a new exhibition project
The space designed for Easter was conceived to give continuity to the dialogue undertaken by the company with young consumers, whom it wanted to address by adapting its language, both in terms of communication and product.
The space is organised into different areas, which obviously aim to showcase the wide range of NEFF appliances, but at the same time represent the brand’s view of its concept of conviviality.
The use of coloured cement tiles, raw wood and industrial-style design pieces has created a lively and welcoming environment, perfect for visitors to experience NEFF’s easy-going and welcoming philosophy from the moment they step inside.
A lively design with an industrial feel, perfectly consistent.
Other Projects
