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A place that becomes much more than just a place to shop

Mag

December 2025

Space, flow, and pathway management: a practical guide to improving the customer experience

When designing an effective trade show booth, a showroom or temporary store, it is easy to focus only on the […]

November 2025

How to position your booth within the pavilion

Index Why booth placement is a strategic choice Changes in visitor behavior at the fair Modern trade fairs are no […]

November 2025

High-end retail features – the case of Fear of God

Index Introduction In the world ofluxury retail architecture, the in-store experience becomes a direct extension of brand identity. High-end retail […]

November 2025

Wine Paris 2026: when aesthetics become a key value in wine excellence – the Pasqua case

Index Why “setting up” is no longer enough The change in visitor behavior In the world of wine, the fair […]

October 2025

Design and positioning: when space must live up to excellence – Toward BOOT Düsseldorf 2026

Index Why “setting up” is no longer enough The change in visitor behavior In high-profile trade fair settings such as […]

October 2025

Exhibition spaces and activations: engaging customers through interactive experiences

Index Why “setting up” is no longer enough In the contemporary trade fair context, exhibition space has long ceased to […]

September 2025

How to design an effective corporate showroom: experiential spaces that tell your brand identity

Index Experiential spaces that tell the story of your brand identity In an age when everything is digital, the corporate […]

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