{"id":3967,"date":"2025-09-11T15:05:56","date_gmt":"2025-09-11T13:05:56","guid":{"rendered":"https:\/\/www.espositiva.com\/how-to-design-a-booth-that-improves-your-ranking-a-guide-to-impactful-trade-show-design-at-an-event-like-sigep\/"},"modified":"2025-09-23T09:23:34","modified_gmt":"2025-09-23T07:23:34","slug":"trade-show-booth-design-for-sigep-impactful-exhibition","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/en\/trade-show-booth-design-for-sigep-impactful-exhibition\/","title":{"rendered":"How to design a booth that improves your ranking: a guide to impactful trade show design at an event like SIGEP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3967\" class=\"elementor elementor-3967 elementor-3804\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7773365 e-flex e-con-boxed e-con e-parent\" data-id=\"7773365\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd21bc elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1cd21bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to design a booth that improves your ranking: a guide to impactful trade show design at an event like SIGEP<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c1d0bc e-con-full e-flex e-con e-child\" data-id=\"8c1d0bc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc28d66 elementor-widget elementor-widget-image\" data-id=\"dc28d66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1334\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1.webp\" class=\"attachment-full size-full wp-image-3922\" alt=\"\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_copertina-1-2048x1067.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-041c259 e-flex e-con-boxed e-con e-parent\" data-id=\"041c259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9771b42 e-con-full e-flex e-con e-child\" data-id=\"9771b42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9083c44 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"9083c44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa 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aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__9083c44\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__9083c44\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-501b427 elementor-widget elementor-widget-text-editor\" data-id=\"501b427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Participating in a trade show like <\/span><a href=\"https:\/\/www.sigep.it\/it\" target=\"_blank\" rel=\"noopener\"><b>SIGEP<\/b><\/a><span style=\"font-weight: 400;\"> is not just about &#8220;being there,&#8221; it is about <\/span><b>positioning yourself<\/b><span style=\"font-weight: 400;\">. Positioning yourself in the market, in the minds of buyers and in the imagination of your industry. In a hyper-competitive environment such as the  <\/span><b>sweet foodservice industry<\/b><span style=\"font-weight: 400;\">, where ice cream, chocolate, coffee, pastry, and bakery brands compete for seconds of attention, your booth can&#8217;t just be pretty: it must be<\/span> <b>memorable, consistent, and strategic<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Designing a booth for SIGEP means building<\/span> <b>a three-dimensional showcase of your brand.<\/b><span style=\"font-weight: 400;\">. A space that tells, engages and creates relationships. But how do you really go about creating an exhibition design that enhances your positioning? <\/span><span style=\"font-weight: 400;\"><br><\/span> <span style=\"font-weight: 400;\">In this guide we will look at the basic steps to transform your booth into<\/span><b> an active branding and business tool<\/b><span style=\"font-weight: 400;\">, through a design that integrates creative vision, technical expertise, and knowledge of the exhibition context.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba40d4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6ba40d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why SIGEP is a strategic opportunity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3804cbf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3804cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An international stage for sweet foodservice<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e94b9 elementor-widget elementor-widget-text-editor\" data-id=\"13e94b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.sigep.it\/it\" target=\"_blank\" rel=\"noopener\"><b>SIGEP<\/b><\/a> <span style=\"font-weight: 400;\">is the world&#8217;s most important exhibition event dedicated to <\/span><b>artisan gelato<\/b><span style=\"font-weight: 400;\">, <\/span><b>pastry<\/b><span style=\"font-weight: 400;\">, <\/span><b>chocolate<\/b><span style=\"font-weight: 400;\">, <\/span><b>specialty coffee<\/b><span style=\"font-weight: 400;\">, <\/span><b>bakery<\/b><span style=\"font-weight: 400;\">, and now <\/span><b>pizza<\/b>.<span style=\"font-weight: 400;\">. The 2026 edition will be held in Rimini January 16-20 and confirms its role as a global hub for sweet and savory professionals, attracting <\/span><b>more than 100,000 visitors from more than 180 countries.<\/b><span style=\"font-weight: 400;\">. Being present at SIGEP is not just a business choice, it is a statement of identity: it means telling your vision of taste and hospitality to a highly specialized audience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a315a1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5a315a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Innovation, immersive formats and new competitions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697ebd4 elementor-widget elementor-widget-text-editor\" data-id=\"697ebd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2026, SIGEP will strengthen its positioning with<\/span><b> innovation- and spectacle-oriented initiatives:<\/b><span style=\"font-weight: 400;\"> from the<\/span> <b>Innovation Bar<\/b><span style=\"font-weight: 400;\"> to the <\/span><b>Gelato World Cup<\/b><span style=\"font-weight: 400;\">to new experiential areas related to retail and catering. This multisensory approach transforms stands into true  <\/span><b>storytelling spaces,<\/b><span style=\"font-weight: 400;\"> where each brand can showcase not only its products, but also values, research and vision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f05c85 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1f05c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Your booth as a positioning lever<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fd591 elementor-widget elementor-widget-text-editor\" data-id=\"55fd591\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In such a rich and competitive environment, the booth is not a decorative element but a <\/span><b>strategic lever<\/b>.<span style=\"font-weight: 400;\">. Visitors to SIGEP are looking for <\/span><b>products to sell, stories to tell and reliable partners<\/b><span style=\"font-weight: 400;\"> to collaborate with. A stand designed with consistency and personality can become your  <\/span><b> enhanced business card<\/b><span style=\"font-weight: 400;\">, able to stand out, attract the right audience and increase the perceived quality of your brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca3412a e-flex e-con-boxed e-con e-parent\" data-id=\"ca3412a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d033cbf e-con-full e-flex e-con e-child\" data-id=\"d033cbf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-402014b e-con-full e-flex e-con e-child\" data-id=\"402014b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4b7453 elementor-widget elementor-widget-image\" data-id=\"d4b7453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_2b_larga-1024x534.webp\" class=\"attachment-large size-large wp-image-3903\" alt=\"\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_2b_larga-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_2b_larga-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_2b_larga-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_2b_larga-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/Alinor_2b_larga-2048x1067.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71428f5 e-con-full e-flex e-con e-child\" data-id=\"71428f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a20ef68 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"a20ef68\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals the booth must achieve<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295e1c3 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"295e1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A well-designed booth is not just about aesthetics. It is a  <\/span><b>strategic tool <\/b><span style=\"font-weight: 400;\">that must meet clear and measurable objectives, especially in a complex and competitive trade show environment like<\/span> <b>SIGEP<\/b>.<span style=\"font-weight: 400;\">. Here are the three key objectives that every brand should keep in mind when designing its exhibition space.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52ff45a e-flex e-con-boxed e-con e-parent\" data-id=\"52ff45a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dfda84e e-con-full e-flex e-con e-child\" data-id=\"dfda84e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7eed04 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c7eed04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Increase brand visibility\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79eb7af elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"79eb7af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first function of a booth is to get noticed. In a pavilion where hundreds of companies compete for visitors&#8217; attention, it is critical to  <\/span><b>stand out visually<\/b><span style=\"font-weight: 400;\"> with a strong, consistent and instantly recognizable concept. Colors, shapes, materials and lighting must work together to create an immediate and memorable impact. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9258438 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9258438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Communicate identity and values\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23fcaa4 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"23fcaa4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An effective booth doesn&#8217;t just show &#8220;what you sell,&#8221; it tells <\/span><b>who you are<\/b>.<span style=\"font-weight: 400;\">. It must be able to <\/span><b>convey your vision, your quality, your uniqueness.<\/b><span style=\"font-weight: 400;\">. It is through the physical and visual experience in the booth that visitors associate emotions, expectations, and values with your brand. This reinforces positioning and differentiates you from your competitors. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d01922 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1d01922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Incentivize business relationships\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1fcb02 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a1fcb02\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The booth is also a relationship space. It must facilitate meeting, conversation and the  <\/span><b>generation of qualified leads.<\/b><span style=\"font-weight: 400;\">. Welcome zones, reserved areas for B2B meetings, digital tools for collecting contacts and well-trained staff are crucial elements to turn visibility into <\/span><b>concrete connections<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-678c95c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"678c95c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Enhance products and solutions\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d00695 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6d00695\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Finally, the booth must highlight<\/span><b> your products and services<\/b><span style=\"font-weight: 400;\"> effectively. Whether it&#8217;s ice cream to taste or a machine to demonstrate, space design must follow a display logic that enhances distinctive features, creating moments of interaction that stick. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721fa7e elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"721fa7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Alinor_2a_larga\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4930be4 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4930be4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impactful Design-Key Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ba8b6 elementor-widget elementor-widget-text-editor\" data-id=\"b8ba8b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Effective trade show design<\/b><span style=\"font-weight: 400;\"> is not just a matter of style: it is the result of a balance between <\/span><b>function, emotion and strategy<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\">. At an event like SIGEP, where physical space becomes language, your booth must be able to <\/span><b>speak clearly, engagingly and memorably.<\/b><span style=\"font-weight: 400;\">. Here are the 3 design levers on which to build a truly impactful display.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f827f2 e-flex e-con-boxed e-con e-parent\" data-id=\"5f827f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b165d4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8b165d4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d74f29a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d74f29a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Materials and functional layout<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4f6dde e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a4f6dde\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-725010c elementor-widget elementor-widget-text-editor\" data-id=\"725010c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The <\/span><b>material tells as much as the form.<\/b><span style=\"font-weight: 400;\">. The choice of finishes, fabrics, and textures should not only be aesthetic but also tactical:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Durable and reusable materials = sustainability + long-term savings.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surface treatments and textures = sensory communication.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modular structures = versatility for future trade shows.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In addition, a well-built booth must be <\/span><b>easy to assemble, safe and in line with trade show regulations<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e1e6998 e-flex e-con-boxed e-con e-parent\" data-id=\"e1e6998\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c25e69a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c25e69a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-28d8461 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"28d8461\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experiential spaces and active moments\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b954a0a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b954a0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4d319 elementor-widget elementor-widget-text-editor\" data-id=\"5d4d319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A visitor remembers not only what they see, but more importantly <\/span><b>what they do<\/b>.<span style=\"font-weight: 400;\">. Including experiential moments within the booth helps to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage the senses (tastings, demos, touchpoints).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have visitors try products or services directly.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create shareable content (social moments, photo spots).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For SIGEP, this can translate into:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ice cream or pastry tasting stations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live demonstrations with chefs or technologies.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive corners that tell about processes or ingredients.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9688af2 e-flex e-con-boxed e-con e-parent\" data-id=\"9688af2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-156a526 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"156a526\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d80dd5 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2d80dd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Technology and innovation as amplifiers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb615d8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fb615d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec97ca7 elementor-widget elementor-widget-text-editor\" data-id=\"ec97ca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Integrating digital technologies into booth design means <\/span><b>amplifying the message<\/b><span style=\"font-weight: 400;\"> and <\/span><b>differentiating<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive totems for presentations and lead collection.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Augmented or virtual reality for immersive experiences.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitors and light walls for dynamic animations.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Technology should not be a frill: It should <\/span><b>support the brand narrative<\/b><span style=\"font-weight: 400;\">, enriching the experience and facilitating conversion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56ff588 e-flex e-con-boxed e-con e-parent\" data-id=\"56ff588\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0a04ef9 e-con-full e-flex e-con e-child\" data-id=\"0a04ef9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5fce70 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e5fce70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7ca1b3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b7ca1b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logistics and trade show regulations\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baab1e4 elementor-widget elementor-widget-text-editor\" data-id=\"baab1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Designing a booth for SIGEP does not just mean having a good creative idea: it also means <\/span><b>knowing how to implement it in the specific context of the Rimini trade show<\/b><span style=\"font-weight: 400;\">, respecting the timing, rules and technical characteristics of the exhibition grounds. Accurate logistical planning avoids unforeseen events and guarantees a professional result. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2895c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ed2895c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Knowing the spaces of the Rimini exhibition center\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-080c46a elementor-widget elementor-widget-text-editor\" data-id=\"080c46a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Rimini Exhibition Center is one of the most modern exhibition hubs in Europe, with <\/span><b>more than 129,000 square meters of exhibition space<\/b><span style=\"font-weight: 400;\"> and <\/span><b>16 modular pavilions<\/b>.<span style=\"font-weight: 400;\">. The spaces are large, bright, and designed to accommodate high visitor flows and complex installations.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, it is critical:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Know the dimensions of the assigned lot<\/b><span style=\"font-weight: 400;\"> (e.g., 6&#215;4 m, 8&#215;5 m, etc.)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess the <\/span><b>height available<\/b><span style=\"font-weight: 400;\"> for vertical elements<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take into account <\/span><b>constraints of openness, aisles, access and visibility<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4aba675 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4aba675\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Timing of assembly and disassembly<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddf0833 elementor-widget elementor-widget-text-editor\" data-id=\"ddf0833\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SIGEP is a highly organized trade show, but assembly times can be tight. It is essential to: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allow at least <\/span><b>2-3 days for set-up<\/b><span style=\"font-weight: 400;\"> (with coordinated team)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check for any <\/span><b>special permits<\/b><span style=\"font-weight: 400;\"> for complex assembly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan <\/span><b>inbound and outbound logistics<\/b><span style=\"font-weight: 400;\">, with vehicles, loading\/unloading, and temporary warehouses<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">An experienced staging partner can anticipate problems, handle technical bureaucracy, and coordinate suppliers. We at Espositiva have been doing this all along. Learn more   <\/span><a href=\"https:\/\/www.espositiva.com\/en\/skills\/exhibit\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69548e1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"69548e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Safety, regulations and sustainability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdf4065 elementor-widget elementor-widget-text-editor\" data-id=\"bdf4065\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each booth must comply with the exhibition&#8217;s <\/span><b>Technical Regulations<\/b><span style=\"font-weight: 400;\">, which require:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Material certifications (fire retardant, self-extinguishing)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stable and safe structures (suspended loads, lighting, platforms)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessibility for people with disabilities<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">In addition, SIGEP 2026 promotes green initiatives: the use of <\/span><b>recyclable materials<\/b><span style=\"font-weight: 400;\">, <\/span><b>low-impact energy<\/b><span style=\"font-weight: 400;\"> and <\/span><b>circular economy logics<\/b><span style=\"font-weight: 400;\"> can also become a communicative strength for your booth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bdf5fd elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6bdf5fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46b3e38 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"46b3e38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Example of an effective layout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e30eff elementor-widget elementor-widget-text-editor\" data-id=\"1e30eff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Good booth design is not limited to a beautiful rendering: it must <\/span><b>function in real space<\/b><span style=\"font-weight: 400;\">, facilitate flows, guide the visitor experience, and support the brand&#8217;s business objectives. For SIGEP, where sensory engagement is central, the layout must be both  <\/span><b>strategic and emotional<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efe500e e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"efe500e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-184e824 elementor-widget elementor-widget-image\" data-id=\"184e824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/alinor_2-rbln0dntpa7mw1y1xttbx8g4g3hx46wt98hnj2bjk0.webp\" title=\"alinor_2\" alt=\"alinor_2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f95e94 elementor-widget elementor-widget-image\" data-id=\"7f95e94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/Alinor_1a-rbln080sk9zwye68urdki9vcvs9pu0af8gkqnejwlc.webp\" title=\"Alinor_1a\" alt=\"Alinor_1a\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3149cc e-flex e-con-boxed e-con e-parent\" data-id=\"f3149cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e52f63 e-con-full e-flex e-con e-child\" data-id=\"0e52f63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa42752 elementor-widget elementor-widget-text-editor\" data-id=\"fa42752\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here is an example of a modular layout, which we created for <\/span><a href=\"https:\/\/alinor.it\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Alinor<\/span><\/a><span style=\"font-weight: 400;\">, a food company, that we could adapt to different metartures. <\/span> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e98b32f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e98b32f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entrance and visual welcome\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863da52 elementor-widget elementor-widget-text-editor\" data-id=\"863da52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Positioned frontally, with logo clearly visible from at least 2 angles.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presence of <\/span><b>vertical elements<\/b><span style=\"font-weight: 400;\"> that attract attention from a distance (e.g., light wall, backlit signs).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An <\/span><b>open area<\/b><span style=\"font-weight: 400;\"> that invites entry without barriers.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb57c0 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6fb57c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demo or tasting area<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd66086 elementor-widget elementor-widget-text-editor\" data-id=\"dd66086\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focal point of the experience: work table, demo machine, or tasting counter.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organized to allow <\/span><b>continuous demonstrations<\/b><span style=\"font-weight: 400;\"> and interaction with the product.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If food is needed, attention to <\/span><b>HACCP regulations and hygiene management.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a7d84 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"92a7d84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conversation \/ B2B area<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e492675 elementor-widget elementor-widget-text-editor\" data-id=\"e492675\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Small private area with seating for meetings with clients.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can be screened by graphic panels or corner arrangement.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Presence of <\/span><b>information material<\/b><span style=\"font-weight: 400;\">, QR code, tablet for contact collection.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8a5463 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d8a5463\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Narrative walls\/branding\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf53c1a elementor-widget elementor-widget-text-editor\" data-id=\"cf53c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use of large graphics and premium materials to narrate the brand.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Possible solutions: key phrases, corporate timeline, 3D elements, LED screens.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Walls can <\/span><b>hide 1-2 sq. m. technical compartments<\/b><span style=\"font-weight: 400;\"> or storage.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41e2d7d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"41e2d7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Smart options<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c9d5f3 elementor-widget elementor-widget-text-editor\" data-id=\"9c9d5f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dimmable lights<\/b><span style=\"font-weight: 400;\"> to vary the atmosphere.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Integrated wiring<\/b><span style=\"font-weight: 400;\"> for devices and tech demos.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gadgets or samples<\/b><span style=\"font-weight: 400;\"> on accessible but neat displays.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9662098 elementor-widget elementor-widget-text-editor\" data-id=\"9662098\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The layout should always be <\/span><b>tailored to<\/b><span style=\"font-weight: 400;\"> the type of product, location in the exhibition space, and expected visitor behavior. An experienced partner helps you not only design, but  <\/span><b>predict what will happen inside your booth, minute by minute. We at Espositiva support you in this as well. Check out some of our work   <\/b><a href=\"https:\/\/www.espositiva.com\/en\/mag\/\"><b>here<\/b><\/a><b>.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9c207 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4a9c207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84446e5 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"84446e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">On-site SEO optimization\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65857db elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"65857db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"alinor_2\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92a9e6b elementor-widget elementor-widget-text-editor\" data-id=\"92a9e6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Even though it&#8217;s a <\/span><b>physical space<\/b><span style=\"font-weight: 400;\">, the trade show booth can generate <\/span><b>digital traffic<\/b>.<span style=\"font-weight: 400;\">. How? By integrating elements into the exhibition design that facilitate  <\/span><b>online visibility, interaction and tracking.<\/b><span style=\"font-weight: 400;\">. This approach allows <\/span><b>the effect of the trade show to be prolonged<\/b><span style=\"font-weight: 400;\">, generating leads even after the event and fueling brand rankings on Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9f8cfe e-flex e-con-boxed e-con e-parent\" data-id=\"e9f8cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b4a31b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5b4a31b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05631d6 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"05631d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">QR codes and dedicated landing pages<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40f2543 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"40f2543\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56466e2 elementor-widget elementor-widget-text-editor\" data-id=\"56466e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every part of the booth can become a gateway to your digital world:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create <\/span><b>SIGEP-specific landing pages<\/b><span style=\"font-weight: 400;\">, optimized with keywords such as <\/span><i><span style=\"font-weight: 400;\">&#8220;SIGEP Rimini 2026 booth&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">&#8220;artisan gelato fair&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, etc.<\/span><p> <\/p><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Insert <\/span><b>clearly visible QR codes<\/b><span style=\"font-weight: 400;\"> (not too small), with clear call-to-action (e.g., &#8220;Find out more,&#8221; &#8220;Book an appointment,&#8221; &#8220;Download catalog&#8221;).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">This facilitates data collection and allows you to measure the ROI of participation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dfd67e e-flex e-con-boxed e-con e-parent\" data-id=\"5dfd67e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1114475 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1114475\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6defec4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6defec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword strategy in the booth as well\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-11539ed e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"11539ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009daef elementor-widget elementor-widget-text-editor\" data-id=\"009daef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your brand message should contain <\/span><b>the same keywords <\/b><span style=\"font-weight: 400;\">used in your SEO and Google Ads strategy:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include them in visible text (panels, brochures, videos).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consistency between offline and online naming (e.g., &#8220;Gelato Bio Experience&#8221; \u2192 same keyword in the website).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Associate the trade show name with your brand: &#8220;X Company @SIGEP 2026&#8221; helps <\/span><b>preside over branded searches + event.<\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d30184 e-flex e-con-boxed e-con e-parent\" data-id=\"4d30184\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ca1fbb1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ca1fbb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6834e4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a6834e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Shareable images and content\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5763827 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5763827\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6316df2 elementor-widget elementor-widget-text-editor\" data-id=\"6316df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Any part of your booth can become a <\/span><b>background for social content<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create Instagram-friendly corners or TikTok spots.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use <\/span><b>consistent hashtags and keywords in your copy<\/b><span style=\"font-weight: 400;\">: #standsigep, #gelatofiera, #sigep2026.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage customers and prospects to <\/span><b>tag you<\/b><span style=\"font-weight: 400;\"> and re-share: your visibility multiplies organically.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0ab135b e-flex e-con-boxed e-con e-parent\" data-id=\"0ab135b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cfb5202 e-con-full e-flex e-con e-child\" data-id=\"cfb5202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d11933 elementor-widget elementor-widget-text-editor\" data-id=\"5d11933\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>SEO and trade show presence are not worlds apart: when planned together, they can amplify each other. The result? More leads, more memorability, more authority.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86700e3 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"86700e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f861513 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f861513\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fca500c elementor-widget elementor-widget-text-editor\" data-id=\"fca500c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At a trade show like <\/span><b>SIGEP<\/b><span style=\"font-weight: 400;\">, where every square meter is a challenge to capture attention and every second of interaction can turn into a business relationship, your booth design is not a detail. It is  <\/span><b>your voice, your face, your promise of value<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Designing an impactful booth means <\/span><b>combining creativity and strategy<\/b><span style=\"font-weight: 400;\">, technical knowledge and brand vision. It means creating a space that not only shows your product, but  <\/span><b>enhances<\/b><span style=\"font-weight: 400;\"> it, <\/span><b>tells about it<\/b><span style=\"font-weight: 400;\">, and <\/span><b>brings it to life<\/b>.<span style=\"font-weight: 400;\">. Above all, it means <\/span><b>building an experience that leaves its mark<\/b><span style=\"font-weight: 400;\">, one that is capable of reinforcing your positioning long after the show is over.<\/span><\/p><p><span style=\"font-weight: 400;\">At <\/span><b>Espositiva<\/b><span style=\"font-weight: 400;\">, we believe that every booth should be thought of as a <\/span><b>narrative and relational device<\/b><span style=\"font-weight: 400;\">, tailored to your business goals. If you are considering attending  <\/span><b>SIGEP 2026<\/b><span style=\"font-weight: 400;\"> or want to design a space that goes beyond mere presence, let&#8217;s talk.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49 <\/span><b>Contact us for a free consultation<\/b><span style=\"font-weight: 400;\"> and let&#8217;s build a stand design together that won&#8217;t go unnoticed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfe015 e-flex e-con-boxed e-con e-parent\" data-id=\"9bfe015\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-323101d e-con-full e-flex e-con e-child\" data-id=\"323101d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a414e41 e-con-full e-flex e-con e-child\" data-id=\"a414e41\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df40089 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"df40089\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Espositiva, every space<br>becomes an extraordinary experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed5ec32 elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"ed5ec32\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bring your spaces to life, contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3506dc0 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"3506dc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Participating in a trade show like SIGEP is not just about &#8220;being there,&#8221; it is about positioning yourself. Positioning [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[39],"tags":[],"class_list":["post-3967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibitions-and-events"],"_links":{"self":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/3967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/comments?post=3967"}],"version-history":[{"count":5,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/3967\/revisions"}],"predecessor-version":[{"id":4054,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/3967\/revisions\/4054"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/media\/3922"}],"wp:attachment":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/media?parent=3967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/categories?post=3967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/tags?post=3967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}