{"id":4036,"date":"2025-09-23T09:31:10","date_gmt":"2025-09-23T07:31:10","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4036"},"modified":"2025-09-24T09:30:55","modified_gmt":"2025-09-24T07:30:55","slug":"experiential-showroom-that-tells-brand-identity","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/en\/experiential-showroom-that-tells-brand-identity\/","title":{"rendered":"How to design an effective corporate showroom: experiential spaces that tell your brand identity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4036\" class=\"elementor elementor-4036 elementor-3978\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d66938 e-flex e-con-boxed e-con e-parent\" data-id=\"33d66938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6284cbb2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6284cbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to design an effective corporate showroom: experiential spaces that tell your brand identity<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1ac6ba e-con-full e-flex e-con e-child\" data-id=\"a1ac6ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-572648ad elementor-widget elementor-widget-image\" data-id=\"572648ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1334\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn.webp\" class=\"attachment-full size-full wp-image-3980\" alt=\"quattrobi_lab_copertina_b&amp;n\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-2048x1067.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2acad886 e-flex e-con-boxed e-con e-parent\" data-id=\"2acad886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60a14feb e-con-full e-flex e-con e-child\" data-id=\"60a14feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63eb2046 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"63eb2046\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__63eb2046\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__63eb2046\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__63eb2046\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6dc511 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c6dc511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Experiential spaces that tell the story of your brand identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c1b9c elementor-widget elementor-widget-text-editor\" data-id=\"d3c1b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In an age when everything is digital, the <\/span><b>corporate showroom<\/b><span style=\"font-weight: 400;\"> remains one of the most powerful places to communicate the <\/span><b>true essence of a brand<\/b><span style=\"font-weight: 400;\">. It is not just a place to display products: it is a  <\/span><b>immersive environment<\/b><span style=\"font-weight: 400;\">, a living space where values, style and vision are transformed into a tangible experience for clients, architects, buyers and partners.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it&#8217;s a tech company, a sports brand or a lighting manufacturer, a well-designed showroom doesn&#8217;t just sell a product: <\/span><b>it conveys a culture<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">But how do you design a truly effective showroom?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">What elements distinguish an ordinary showroom space from an <\/span><b>environment that engages, persuades and generates value<\/b><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">In this guide, we explore:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><b>strategic functions<\/b><span style=\"font-weight: 400;\"> of the showroom in the sales funnel and brand strategy;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I <\/span><b>design principles<\/b><span style=\"font-weight: 400;\"> That guide effective design;<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Some <\/span><b>concrete examples<\/b><span style=\"font-weight: 400;\">  signed Espositiva, such as X-Bionic, Quattrobi and Neff. See an in-depth   <\/span><a href=\"https:\/\/www.espositiva.com\/en\/how-we-do-it\/neff-rome\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81713f8 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"81713f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"quattrobi_lab_4\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170405c elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"170405c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The showroom as a strategic branding and sales lever<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366cc39a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"366cc39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The showroom is (no longer) just a &#8220;representative&#8221; space. It is a   <\/span><b>strategic device<\/b><span style=\"font-weight: 400;\"> Which can:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reinforce brand positioning,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate qualified leads,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shorten the sales cycle,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase customer loyalty.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">When designed with care, the showroom becomes an <\/span><b>immersive environment<\/b><span style=\"font-weight: 400;\"> that showcases corporate values, translates product quality into tangible emotion, and guides the visitor through a <\/span><b>coherent and sensory narrative<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536799b elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"536799b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From product to meaning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f75828b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f75828b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A good showroom goes beyond the aesthetics of the product: it <\/span><b>shows the function, the effectiveness, the uniqueness<\/b><span style=\"font-weight: 400;\">. That is where the transition from object to meaning takes place.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">A lighting system is not just looked at: it is <\/span><b>live<\/b><span style=\"font-weight: 400;\">, one experiences it in its ability to enhance environments.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">A technical sports garment is not only touched: it is <\/span><b>perceives itself as an extension of the body<\/b><span style=\"font-weight: 400;\">, as an instrument of performance.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f0fbbb elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"60f0fbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The value of \"seeing it live\"<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbecf6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5dbecf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a world dominated by photos, video and eCommerce, the physical experience generates <\/span><b>engagement, memory and trust<\/b><span style=\"font-weight: 400;\">. An effective showroom reduces the gap between brand and customer, turning the visit into a  <\/span><b>a powerful decision-making moment<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Therefore, the showroom becomes a <\/span><b>central hub in the omnichannel journey<\/b><span style=\"font-weight: 400;\">: a point where branding, product, communication and relationship converge.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f90f3a3 e-flex e-con-boxed e-con e-parent\" data-id=\"f90f3a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e3a757 e-con-full e-flex e-con e-child\" data-id=\"3e3a757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cf9ae elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"b0cf9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"x-bionic-4\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90255e3 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"90255e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Goals and functions: what a showroom really needs to do<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87dedf4 elementor-widget elementor-widget-text-editor\" data-id=\"87dedf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Designing a showroom means more than just &#8220;setting up a space well.&#8221; It means   <\/span><b>Clearly define the strategic goals<\/b><span style=\"font-weight: 400;\"> that this environment needs to achieve, and translate them into consistent design, layout and communication choices.<\/span><\/p><p><span style=\"font-weight: 400;\">A well-designed corporate showroom <\/span><b>is never generic<\/b><span style=\"font-weight: 400;\">. It is always built on  <\/span><b>precise functions<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-471ebd5 e-flex e-con-boxed e-con e-parent\" data-id=\"471ebd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ae5341 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5ae5341\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8717da elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c8717da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Telling the brand identity<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f466dd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7f466dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8368ec6 elementor-widget elementor-widget-text-editor\" data-id=\"8368ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A showroom must embody the <\/span><b>value system<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>positioning<\/b><span style=\"font-weight: 400;\"> of the company:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What tone do you want to convey? Technical, emotional, elegant, irreverent? <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What experience do you want to bring to life? Immersive, functional, sensory? <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Everything-from materials to the rhythm of space, from light to copy-must contribute to <\/span><b>make the invisible visible<\/b><span style=\"font-weight: 400;\">: your corporate culture.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b8816 e-flex e-con-boxed e-con e-parent\" data-id=\"b7b8816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88222a9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"88222a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd0224 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1bd0224\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Showing the product in context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fce057 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2fce057\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a3229 elementor-widget elementor-widget-text-editor\" data-id=\"79a3229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The visitor must not &#8220;look&#8221; at the product. He must   <\/span><b>seeing it in action<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A lamp must illuminate a real scene.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A piece of furniture should be set as in a real house.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A sports garment must convey dynamic tension.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The showroom is effective when it <\/span><b>it simulates the context of use<\/b><span style=\"font-weight: 400;\">  real of the product. When it makes the object   <\/span><b>useful, alive, desirable<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85e934c e-flex e-con-boxed e-con e-parent\" data-id=\"85e934c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b7cce8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5b7cce8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9302589 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9302589\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Fostering the <br>business relationship<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7adc2f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b7adc2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e55ca9 elementor-widget elementor-widget-text-editor\" data-id=\"6e55ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The showroom should include areas that encourage <\/span><b>personal relationships<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corner for consulting or technical presentation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B2B meeting tables.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Reserved spaces for tests, demos, videos or digital configurators.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">In these spaces, conversation becomes part of the experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-312afd87 e-flex e-con-boxed e-con e-parent\" data-id=\"312afd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b841120 e-con-full e-flex e-con e-child\" data-id=\"4b841120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1de1f elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"6f1de1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"quattrobi_lab\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df5183e elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6df5183e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Design and layout: designing the space to activate the brand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3625b64c elementor-widget elementor-widget-text-editor\" data-id=\"3625b64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A showroom works when it is <\/span><b>thought of as a narrative environment<\/b><span style=\"font-weight: 400;\">: a space that guides the visitor along an <\/span><b>immersive journey<\/b><span style=\"font-weight: 400;\">, consistent with the brand&#8217;s message and values.<\/span><\/p><p><span style=\"font-weight: 400;\">It is not just about &#8220;showcasing&#8221; products: the layout must <\/span><b>tell a story<\/b><span style=\"font-weight: 400;\">, evoke emotions and facilitate understanding of value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5707161 e-flex e-con-boxed e-con e-parent\" data-id=\"5707161\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9795585 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9795585\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-831dce8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"831dce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Layout as physical storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e78a8be e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e78a8be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fb154 elementor-widget elementor-widget-text-editor\" data-id=\"c0fb154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Every design choice should answer a question:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do I want the visitor <\/span><b>to perceive first<\/b><span style=\"font-weight: 400;\">?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is the time when he needs to <\/span><b>stop, explore, deepen<\/b><span style=\"font-weight: 400;\">?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where there must be <\/span><b>surprise<\/b><span style=\"font-weight: 400;\">, where <\/span><b>confirmation<\/b><span style=\"font-weight: 400;\">, where <\/span><b>interaction<\/b><span style=\"font-weight: 400;\">?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The design of the spaces follows a narrative logic, where each element-color, light, materials, pathways- <\/span><b>accentuates a passage of meaning<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b18c2 e-flex e-con-boxed e-con e-parent\" data-id=\"66b18c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9adee6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f9adee6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b030a65 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b030a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Light and materials in the service of storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c5539 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"86c5539\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a6d6e elementor-widget elementor-widget-text-editor\" data-id=\"43a6d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Light is not only a functional element: it is a scenic tool that <\/span><b>gives rhythm and focuses attention<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Materials, on the other hand, <\/span><b>convey quality, warmth, performance, sustainability<\/b><span style=\"font-weight: 400;\">, depending on the brand.<\/span><\/p><p><span style=\"font-weight: 400;\">The design of an effective showroom comes from the meeting of <\/span><b>intention and perception<\/b><span style=\"font-weight: 400;\">: what the company wants to communicate and what the visitor needs to feel.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1574f65 e-flex e-con-boxed e-con e-parent\" data-id=\"1574f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc03d1a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc03d1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66293f9 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"66293f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Modularity, updating, interaction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf5fba2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cf5fba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3dca elementor-widget elementor-widget-text-editor\" data-id=\"fce3dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A good showroom is <\/span><b>modular<\/b><span style=\"font-weight: 400;\"> e <\/span><b>adaptable<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Must be able to be updated easily (e.g., mobile panels, digital content, interchangeable graphics).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It must include <\/span><b>interactive elements<\/b><span style=\"font-weight: 400;\">, digital or physical, to stimulate engagement (e.g., touchpoints, VR, QR codes, demos).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The goal is to <\/span><b>to make the showroom alive over time<\/b><span style=\"font-weight: 400;\">, not a static set design.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b4856a1 e-flex e-con-boxed e-con e-parent\" data-id=\"1b4856a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c98c7a3 e-con-full e-flex e-con e-child\" data-id=\"5c98c7a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c77854 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35c77854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f1e4b3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"12f1e4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concrete examples: 3 showrooms that tell the brand story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e13dfd6 elementor-widget elementor-widget-text-editor\" data-id=\"3e13dfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each showroom is born out of a dialogue between brand and space. Here we recount three projects in which Espositiva transformed a business need into an immersive, effective and memorable experience. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13587a74 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"13587a74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e13e1ce elementor-widget elementor-widget-image\" data-id=\"5e13e1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/x-bionic-2-rbxzhmlqiwpqg58mvyerivih6ldq0draw28h433yrk.webp\" title=\"x-bionic-2\" alt=\"x-bionic-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5ed311 elementor-widget elementor-widget-image\" data-id=\"5f5ed311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/x-bionic-3-rbxzi0pbdf91aao5lmi629ye3dg87ub9y00rb8j268.webp\" title=\"x-bionic-3\" alt=\"x-bionic-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67819037 e-flex e-con-boxed e-con e-parent\" data-id=\"67819037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d9f9b9e e-con-full e-flex e-con e-child\" data-id=\"7d9f9b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19da957b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"19da957b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">X-BIONIC\u00ae - A showroom that runs fast<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439e569 elementor-widget elementor-widget-text-editor\" data-id=\"439e569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.x-bionic.com\/en-it\" target=\"_blank\" rel=\"noopener\"><b>X-BIONIC\u00ae<\/b><\/a><span style=\"font-weight: 400;\">  is a brand of high-performance technical apparel devoted to maximum innovation for those who live sports as a daily challenge. The showroom designed by Espositiva is designed to   <\/span><b>transmit energy, velocity and dynamic tension<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The layout is <\/span><b>directional<\/b><span style=\"font-weight: 400;\">: it guides the visitor along a progression of performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The technical materials and glossy surfaces reflect <\/span><b>the brand&#8217;s hi-tech aesthetic.<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The entire space is built to tell the story of the product <\/span><b>not only in design, but in its function<\/b><span style=\"font-weight: 400;\">: pushing beyond the limits.<\/span><\/li><\/ul><p><b>Result<\/b><span style=\"font-weight: 400;\">: An environment consistent with brand positioning, capable of captivating both athletes and business partners.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3611e5f e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"3611e5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a40c77d elementor-widget elementor-widget-image\" data-id=\"a40c77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/quattrobi_lab_1-rbxziyji7gjcw9b0414qk1ezh8tfwy1m2ni8l74vy8.webp\" title=\"quattrobi_lab_1\" alt=\"Quattrobi Market - lab\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c602e0a elementor-widget elementor-widget-image\" data-id=\"c602e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/quattrobi_lab_7-rc6j3kmnmc3zrfpstq9i3ejfibbcbijwr024qrnt1c.webp\" title=\"quattrobi_lab_7\" alt=\"quattrobi_lab_7\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ea5107 e-flex e-con-boxed e-con e-parent\" data-id=\"6ea5107\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5913e93 e-con-full e-flex e-con e-child\" data-id=\"5913e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d5c8d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d9d5c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quattrobi Market - Light in operation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cd25a elementor-widget elementor-widget-text-editor\" data-id=\"56cd25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.quattrobi.it\/en\" target=\"_blank\" rel=\"noopener\"><b>Quattrobi<\/b><\/a><span style=\"font-weight: 400;\"> is an architectural lighting company. To showcase the  <\/span><b>real light rendering<\/b><span style=\"font-weight: 400;\">, called for an experiential concept. Espositiva designed an immersive environment: an educational supermarket where architects and designers can observe the   <\/span><b>behavior of light<\/b><span style=\"font-weight: 400;\"> on materials, shapes, products.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each department is lit differently to <\/span><b>enhance colors and textures<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The visitor can compare different technologies in <\/span><b>real-life contexts<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The experience is concrete, useful and memorable.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"> <\/span><b>Result<\/b><span style=\"font-weight: 400;\">: a showroom that goes beyond exposure and becomes a <\/span><b>educational and relational tool<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eef7585 e-flex e-con-boxed e-con e-parent\" data-id=\"eef7585\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e2b615 e-con-full e-flex e-con e-child\" data-id=\"6e2b615\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a5710 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"38a5710\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"neff_roma\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b0f1c6 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8b0f1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Neff Rome - Design and functionality in balance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e15e97 elementor-widget elementor-widget-text-editor\" data-id=\"6e15e97\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo <\/span><a href=\"https:\/\/www.espositiva.com\/en\/how-we-do-it\/neff-rome\/\"><b>Neff showroom in Rome<\/b><\/a><span style=\"font-weight: 400;\">, which Espositiva oversaw, is a space designed to <\/span><b>integrate aesthetics, ergonomics and brand storytelling<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The design is reminiscent of the kitchen world <\/span><b>refined yet accessible<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neff products are placed in <\/span><b>real settings<\/b><span style=\"font-weight: 400;\">, to allow retailers and visitors to <\/span><b>imagine their use<\/b><span style=\"font-weight: 400;\"> on a daily basis.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The lighting and layout of the spaces highlight <\/span><b>technical details and distinctive pluses<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><b>Result<\/b><span style=\"font-weight: 400;\">: an elegant, yet deeply functional store for sales and staff training.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c8f81 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"e9c8f81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f308f8e elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f308f8e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The mistakes to avoid when designing a showroom<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ed16c4 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"3ed16c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"x-bionic-5\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6a84c elementor-widget elementor-widget-text-editor\" data-id=\"aa6a84c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Designing a showroom is not easy. Too often, even structured companies   <\/span><b>commit choices that thwart the investment<\/b><span style=\"font-weight: 400;\">, because the space does not work, communicate or engage.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the <\/span><b>5 most common mistakes<\/b><span style=\"font-weight: 400;\"> that Expositive helps you avoid in every project:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c12f1c e-flex e-con-boxed e-con e-parent\" data-id=\"7c12f1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55c9b69c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"55c9b69c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62548d31 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"62548d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Think of the showroom as a physical catalog<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d29401 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"49d29401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a737fcc elementor-widget elementor-widget-text-editor\" data-id=\"7a737fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A showroom is neither a neat warehouse nor a technical showcase. When the space is just a static display of products,   <\/span><b>does not generate experience or emotion<\/b><span style=\"font-weight: 400;\">. The visitor does not connect, does not remember, does not desire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f12392a e-flex e-con-boxed e-con e-parent\" data-id=\"6f12392a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54bd2954 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"54bd2954\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0758b5 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7f0758b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Do not define clear objectives<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25358704 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"25358704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd8e17f elementor-widget elementor-widget-text-editor\" data-id=\"1cd8e17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each showroom should answer questions such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do we want the visitor to do, to understand, to feel?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do we want to generate leads, train, amaze?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Without clear objectives, the risk is <\/span><b>designing a generic and ineffective space<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6e2565 e-flex e-con-boxed e-con e-parent\" data-id=\"4c6e2565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2644b0d5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2644b0d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689bb226 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"689bb226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Underestimating the quality of light<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c7f3c37 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c7f3c37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1fd72 elementor-widget elementor-widget-text-editor\" data-id=\"da1fd72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A serious and frequent mistake. A wrong light can: <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">belittle the product,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Distorting colors,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make the environment unpleasant or inconsistent with the brand.<\/span><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Espositiva always works in synergy with lighting designers and technicians to ensure light that <\/span><b>tells and enhances<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-100bc0d e-flex e-con-boxed e-con e-parent\" data-id=\"100bc0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e417a22 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e417a22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dba69d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1dba69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Neglecting integration with digital channels.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1471d9d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1471d9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129c2a3 elementor-widget elementor-widget-text-editor\" data-id=\"129c2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The showroom does not live alone: it must dialogue with site, social, configurators, CRM. Don&#8217;t anticipate   <\/span><b>QR code, interactive content or lead tracking<\/b><span style=\"font-weight: 400;\"> means <\/span><b>missing an opportunity<\/b><span style=\"font-weight: 400;\"> to extend the experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a18e434 e-flex e-con-boxed e-con e-parent\" data-id=\"a18e434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a154162 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a154162\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759f7ae elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"759f7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Designing a space that \"ages\" after six months<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e76c57 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e76c57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67dedaf elementor-widget elementor-widget-text-editor\" data-id=\"67dedaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Trends, products, collections change quickly. If the showroom is not designed with a   <\/span><b>modular and upgradeable logic<\/b><span style=\"font-weight: 400;\">, will require expensive and complex interventions. Expositive always works on systems   <\/span><b>flexible and intelligent<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7fed6d e-flex e-con-boxed e-con e-parent\" data-id=\"4f7fed6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0a0b65 e-con-full e-flex e-con e-child\" data-id=\"e0a0b65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2b0a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b2b0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2dcaf8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6b2dcaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1079449e elementor-widget elementor-widget-text-editor\" data-id=\"1079449e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A showroom is not just a physical environment: it is <\/span><b>a concrete extension of your brand<\/b><span style=\"font-weight: 400;\">. That is where the visitor becomes a customer, the product becomes an experience, the identity becomes a narrative.<\/span><span style=\"font-weight: 400;\"><br><\/span> <span style=\"font-weight: 400;\"> Designing an effective showroom means <\/span><b>staging your value<\/b><span style=\"font-weight: 400;\">, transforming the space into a relationship, sales and positioning tool.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it is technology, lighting, food, sports or design, every brand needs a space that <\/span><b>represents it with precision and personality<\/b><span style=\"font-weight: 400;\">. Go to the  <\/span><a href=\"https:\/\/www.espositiva.com\/en\/skills\/corporate-spaces\/\"><span style=\"font-weight: 400;\">dedicated section.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">At Espositiva, we design showrooms <\/span><b>conceived to last, evolve and engage<\/b><span style=\"font-weight: 400;\">, built together with the customer in every detail.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49  <\/span><b>Are you planning a new showroom? Or do you want to transform an existing space into a more strategic environment? <\/b><b><br><\/b> <span style=\"font-weight: 400;\"> Contact us for a <\/span><b>tailor-made consultation<\/b><span style=\"font-weight: 400;\">. We will be happy to imagine with you the showroom that really tells who you are.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20dce35 e-flex e-con-boxed e-con e-parent\" data-id=\"20dce35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea5738e e-con-full e-flex e-con e-child\" data-id=\"ea5738e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17fb51b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17fb51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b9d0a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a8b9d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Frequently asked questions about showroom design<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4882a3 elementor-widget elementor-widget-text-editor\" data-id=\"a4882a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>How long does it take to design and implement a corporate showroom?<\/b><\/p><p><span style=\"font-weight: 400;\">It depends on complexity and area: an average project can take <b>6 to 12 weeks<\/b>, including concept, layout, render, production, and staging.<\/span><\/p><p><b>How much does it cost to design a professional showroom?<\/b><\/p><p><span style=\"font-weight: 400;\">The budget varies according to materials, technologies used, and size. At Espositiva, we build   <\/span><b>tailor-made quotes<\/b><span style=\"font-weight: 400;\">, with a modular and scalable approach.<\/span><\/p><p><b>Can a showroom be easily updated over time?<\/b><\/p><p><span style=\"font-weight: 400;\">Absolutely, if designed intelligently. We use   <\/span><b>Modular structures, interchangeable graphics and upgradeable technologies<\/b><span style=\"font-weight: 400;\"> to ensure maximum flexibility<\/span><\/p><p><b>Can I integrate digital tools such as tablets, configurators, or augmented reality?<\/b><\/p><p><span style=\"font-weight: 400;\">Indeed. Our approach involves the native integration of   <\/span><b>digital elements<\/b><span style=\"font-weight: 400;\"> to extend the experience and collect valuable data from visitors.<\/span><\/p><p><b>Do you have experience in specific areas?<\/b><\/p><p><span style=\"font-weight: 400;\">Yes: from sports performance (X-BIONIC\u00ae) to food technology (Neff) to lighting design (Quattrobi). Each project starts from the <\/span><b>brand identity<\/b><span style=\"font-weight: 400;\"> and is developed together with the client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e14bc8 e-flex e-con-boxed e-con e-parent\" data-id=\"60e14bc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1b062b e-con-full e-flex e-con e-child\" data-id=\"d1b062b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-751dce4 e-con-full e-flex e-con e-child\" data-id=\"751dce4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13365d93 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"13365d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Espositiva, every space<br>becomes an extraordinary experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a7bd5c elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"36a7bd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bring your spaces to life, contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227cc16c elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"227cc16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Experiential spaces that tell the story of your brand identity In an age when everything is digital, the corporate 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