{"id":4138,"date":"2025-10-05T12:33:50","date_gmt":"2025-10-05T10:33:50","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4138"},"modified":"2025-11-28T11:18:23","modified_gmt":"2025-11-28T10:18:23","slug":"interactive-exhibition-spaces-activations","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/en\/interactive-exhibition-spaces-activations\/","title":{"rendered":"Exhibition spaces and activations: engaging customers through interactive experiences"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4138\" class=\"elementor elementor-4138 elementor-4101\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadefa5 e-flex e-con-boxed e-con e-parent\" data-id=\"cadefa5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5730cbc7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5730cbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Exhibition spaces and activations: engaging customers through interactive experiences<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba6b540 e-con-full e-flex e-con e-child\" data-id=\"1ba6b540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704d198 elementor-widget elementor-widget-image\" data-id=\"704d198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1334\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1.webp\" class=\"attachment-full size-full wp-image-4143\" alt=\"\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-2048x1067.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-605fe143 e-flex e-con-boxed e-con e-parent\" data-id=\"605fe143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b6466ba e-con-full e-flex e-con e-child\" data-id=\"7b6466ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422ad733 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"422ad733\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__422ad733\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__422ad733\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__422ad733\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b757a2 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"28b757a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why \"setting up\" is no longer enough<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d39e87 elementor-widget elementor-widget-text-editor\" data-id=\"39d39e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the contemporary trade fair context, exhibition space has long ceased to be just a showcase. Today, a brand at a trade fair is not simply called upon to &#8220;showcase&#8221; but to  <\/span><b>engage<\/b><span style=\"font-weight: 400;\">. . In a context overloaded with visual stimuli, the real challenge is not to be seen but <\/span><b>to be remembered<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">The public has changed: they are more informed, less patient, and much more selective. For brands, this means abandoning the passive approach of exhibition in favor of  <\/span><b>active storytelling.<\/b><span style=\"font-weight: 400;\">. This is where activations come into play: tools designed to <\/span><b>transform the visit into an experience<\/b><span style=\"font-weight: 400;\"> and the stand into a true <\/span><b>relational medium<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d8c15 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d5d8c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are activations at trade shows really?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d761ca4 elementor-widget elementor-widget-text-editor\" data-id=\"5d761ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Espositiva&#8217;s design language, we use the term <\/span><b>activations<\/b><span style=\"font-weight: 400;\"> to refer to all those experiences\u2014physical or digital\u2014that actively engage visitors and stimulate interaction.<\/span><\/p><p><span style=\"font-weight: 400;\">We are talking about <\/span><b>personalized games<\/b><span style=\"font-weight: 400;\">, sensory experiences, touch installations, immersive environments, and interactive demos. Light years away from passive content, these activations  <\/span><b>attract attention, stimulate curiosity, and create a real connection<\/b> <span style=\"font-weight: 400;\">with the brand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d981b5e elementor-widget elementor-widget-text-editor\" data-id=\"d981b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;We design and create physical and digital games, integrating them with the exhibition layout and your brand&#8217;s language&#8221; \u2013 Espositiva<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989c076 elementor-widget elementor-widget-text-editor\" data-id=\"989c076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the B2B world, where competition is based on the perception of competence, reliability, and innovation, a <\/span><b>well-constructed activation<\/b> <span style=\"font-weight: 400;\">becomes a powerful tool for differentiation and positioning.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60913f62 e-flex e-con-boxed e-con e-parent\" data-id=\"60913f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1018e64d e-con-full e-flex e-con e-child\" data-id=\"1018e64d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f44bfef e-con-full e-flex e-con e-child\" data-id=\"3f44bfef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eee5b01 elementor-widget elementor-widget-image\" data-id=\"6eee5b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-1024x534.webp\" class=\"attachment-large size-large wp-image-4130\" alt=\"\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-2048x1067.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3972d2c3 e-con-full e-flex e-con e-child\" data-id=\"3972d2c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1172014 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1172014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activation = Relationship: the new role of the booth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7765f329 e-flex e-con-boxed e-con e-parent\" data-id=\"7765f329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28eb5758 e-con-full e-flex e-con e-child\" data-id=\"28eb5758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a936a5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"21a936a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Good activation works on three basic levers:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emotion<\/b><span style=\"font-weight: 400;\">: stimulates surprise, curiosity, play, gratification<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Participation<\/b><span style=\"font-weight: 400;\">: actively involves the visitor, turning them into protagonists<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Memorability<\/b><span style=\"font-weight: 400;\">: creates a concrete, sharable memory, often even online<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Studies and data confirm that the visitor involved in an interactive activity tends to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">stay longer in the booth<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">more easily remember the brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be more inclined to leave their contacts<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It is not just about aesthetics, but about <\/span><b>behavioral strategy<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-664cb148 e-flex e-con-boxed e-con e-parent\" data-id=\"664cb148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dc2ce62 e-con-full e-flex e-con e-child\" data-id=\"6dc2ce62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513a117e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"513a117e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efdb58c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1efdb58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case study: Zeliatech and the Plinko<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e82fbaa e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"4e82fbaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d70d11 elementor-widget elementor-widget-image\" data-id=\"16d70d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/zeliatech-plinko-2-re973r43fcgcvejamb2wkagql19syhiqh0v5wciksg.webp\" title=\"zeliatech &#8211; plinko 2\" alt=\"zeliatech - plinko 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdb9258 elementor-widget elementor-widget-image\" data-id=\"7fdb9258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/zeliatech-plinko-1-re973kj83i7cm4suoq8iku4ifc68glsm44arjesc00.webp\" title=\"zeliatech &#8211; plinko 1\" alt=\"zeliatech - plinko 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd9107b e-flex e-con-boxed e-con e-parent\" data-id=\"5dd9107b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a069978 e-con-full e-flex e-con e-child\" data-id=\"1a069978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30271375 elementor-widget elementor-widget-text-editor\" data-id=\"30271375\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For the brand <\/span><b>Zeliatech<\/b><span style=\"font-weight: 400;\">, active in the field of environmental technologies, Espositiva designed a <\/span><b>tailor-made activation<\/b><span style=\"font-weight: 400;\">: an analog Plinko game, fully customized.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal was twofold:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca79c4c elementor-widget elementor-widget-text-editor\" data-id=\"5ca79c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the flow of visitors in the booth<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collect leads in a natural and non-intrusive way<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736a3183 elementor-widget elementor-widget-text-editor\" data-id=\"736a3183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The operation was simple and effective: the visitor <\/span><b>would drop a ball<\/b><span style=\"font-weight: 400;\">  in the Plinko facility and, depending on the random route, he would get a prize. To participate, he would leave his contact information. <\/span><\/p><p><span style=\"font-weight: 400;\">What looked like a game was actually a <\/span><b>mechanism for engagement and conversion<\/b><span style=\"font-weight: 400;\">  seamlessly integrated into the stand. The result? A constant queue, a playful and innovative brand perception, and a highly qualified lead database.  <\/span><\/p><p><span style=\"font-weight: 400;\">Learn more about this topic by visiting the page <\/span><a href=\"https:\/\/www.espositiva.com\/en\/skills\/games-and-activations\/\"><span style=\"font-weight: 400;\">Games and Activations<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4829527d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4829527d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45a8d2 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d45a8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 5 rules for designing effective activations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3e0d99 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"1c3e0d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Stand Zeliatech by Espositiva\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967404 e-flex e-con-boxed e-con e-parent\" data-id=\"967404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5166be3b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5166be3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b06fe0a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2b06fe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand Consistency<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-347fd945 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"347fd945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ca20ed elementor-widget elementor-widget-text-editor\" data-id=\"17ca20ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Activation must be a <\/span><b>projection of corporate identity<\/b><span style=\"font-weight: 400;\">, not just entertainment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d584249 e-flex e-con-boxed e-con e-parent\" data-id=\"2d584249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23fd9b4d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23fd9b4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b06598d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b06598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clear objective<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a2bc4c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1a2bc4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1c60ff elementor-widget elementor-widget-text-editor\" data-id=\"4a1c60ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lead generation, awareness, product launch? Each activation must respond to a concrete purpose. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c86f1d8 e-flex e-con-boxed e-con e-parent\" data-id=\"2c86f1d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1506f9ae e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1506f9ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58ae7354 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"58ae7354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integration with space<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57708f30 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"57708f30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d75276 elementor-widget elementor-widget-text-editor\" data-id=\"5d75276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The game or experience must merge with the booth, not come across as an external element. Layout, flow, materials must be harmonious. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e25c0ff e-flex e-con-boxed e-con e-parent\" data-id=\"e25c0ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84c35fc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"84c35fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ae78f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"19ae78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ease of use and human presidium<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08faab2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"08faab2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a66c85 elementor-widget elementor-widget-text-editor\" data-id=\"3a66c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Good activation is intuitive, but it works only if it is <\/span><b>manned by trained staff<\/b><span style=\"font-weight: 400;\"> and integrated into the reception flow.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2fdd27 e-flex e-con-boxed e-con e-parent\" data-id=\"d2fdd27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54fa4aa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"54fa4aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7416d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ee7416d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Return mechanism<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdb22a8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fdb22a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4136f elementor-widget elementor-widget-text-editor\" data-id=\"6c4136f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each activation should generate <\/span><b>a useful lead<\/b><span style=\"font-weight: 400;\">: a lead, an insight, a social share, a conversation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36cb213c e-flex e-con-boxed e-con e-parent\" data-id=\"36cb213c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a43061a e-con-full e-flex e-con e-child\" data-id=\"4a43061a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddff7b7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ddff7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b44e6dd elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3b44e6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From design to strategy: when activation makes a difference<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee9631e elementor-widget elementor-widget-text-editor\" data-id=\"3ee9631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More and more leading companies are choosing to invest in activations because they understand that today <\/span><b>the booth is a strategic tool, not just a container<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Exhibitive integrates activations as early as the concept stage, in close collaboration with brand managers, architects and designers. Every element is taken care of: from the message to the mechanism, from aesthetics to logistics. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd7b5a elementor-widget elementor-widget-text-editor\" data-id=\"0fd7b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">&#8220;We operate in major European exhibition centers, fully managing all logistical, organizational and authorization aspects&#8221; &#8211; Exhibitive<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4111b03 e-flex e-con-boxed e-con e-parent\" data-id=\"4111b03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcd2355 e-con-full e-flex e-con e-child\" data-id=\"bcd2355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba970a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aba970a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed8351 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9ed8351\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions: the booth as an experience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd361d elementor-widget elementor-widget-text-editor\" data-id=\"dcd361d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A booth that works today is a space that is <\/span><b>alive<\/b><span style=\"font-weight: 400;\">, which speaks, which engages, which is remembered. Activations are not a creative frill, but highly effective experiential marketing tools. <\/span><\/p><p><span style=\"font-weight: 400;\">In the future of B2B trade shows, those who can truly activate their spaces will emerge as brands capable not only of exhibiting, but of <\/span><b>dialogue, engage, transform each visit into a lasting memory<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9adac5d e-flex e-con-boxed e-con e-parent\" data-id=\"9adac5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17892b5 e-con-full e-flex e-con e-child\" data-id=\"17892b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be64a2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9be64a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57895fb elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"57895fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Fair Activations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c294bee elementor-widget elementor-widget-text-editor\" data-id=\"c294bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1. What exactly is meant by &#8220;activation&#8221; in an exhibition booth?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94506e elementor-widget elementor-widget-text-editor\" data-id=\"c94506e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An activation is an experience designed to actively engage the visitor. It can be a game, an interactive demo, a sensory or digital experience, but always aimed at generating attention, participation and recall. Its goal is to create a meaningful relationship between brand and audience.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9496da elementor-widget elementor-widget-text-editor\" data-id=\"c9496da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2. What is the difference between a game and an activation?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da56d10 elementor-widget elementor-widget-text-editor\" data-id=\"da56d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A game can be an activation, but not all activations are games. The difference is in the   <\/span><b>underlying strategic design<\/b><span style=\"font-weight: 400;\">: an activation is designed to meet precise marketing objectives (lead generation, brand awareness, positioning), integrating with brand identity and spaces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd67e2 elementor-widget elementor-widget-text-editor\" data-id=\"1fd67e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3. Why do activations work better than simple product exposure?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9900eca elementor-widget elementor-widget-text-editor\" data-id=\"9900eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because they activate emotion, attention and engagement. Visitors are more likely to remember a lived experience than a static message. In a competitive environment like a trade show, standing out increasingly comes through what you experience, not just what you show.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77851e5 elementor-widget elementor-widget-text-editor\" data-id=\"77851e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t4. How much does it cost to design an activation?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8ebdd elementor-widget elementor-widget-text-editor\" data-id=\"bb8ebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The cost depends on several factors: complexity of the idea, materials, technology, customization, and number of fairs where it will be replicated. Espositiva offers tailor-made solutions that are scalable and always consistent with the client&#8217;s budget and goals. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf27416 elementor-widget elementor-widget-text-editor\" data-id=\"cf27416\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5. How is an activation integrated with the exhibition booth?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b0209 elementor-widget elementor-widget-text-editor\" data-id=\"60b0209\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From the concept stage. Activation is designed as an integral part of the booth layout: in flows, materials, visual and narrative language. This ensures consistency and maximum effectiveness, avoiding out-of-context &#8220;gadget&#8221; effects.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7a2da elementor-widget elementor-widget-text-editor\" data-id=\"9b7a2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>6. Is it possible to collect leads through activations?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f535281 elementor-widget elementor-widget-text-editor\" data-id=\"f535281\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, and that is one of the main goals. Well-designed activations create moments of exchange where the visitor is willing to leave their information in exchange for a valuable experience or content. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db296f elementor-widget elementor-widget-text-editor\" data-id=\"6db296f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>7. What are the areas where activations work best?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3500aea elementor-widget elementor-widget-text-editor\" data-id=\"3500aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">All those where the brand needs to <\/span><b>communicate value, technology or experience<\/b><span style=\"font-weight: 400;\">. From environmental technologies (such as Zeliatech) to food, from design to pharma. The key is always alignment between activation and brand identity. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c203ef e-flex e-con-boxed e-con e-parent\" data-id=\"76c203ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46166ae3 e-con-full e-flex e-con e-child\" data-id=\"46166ae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f41a14b e-con-full e-flex e-con e-child\" data-id=\"6f41a14b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcad0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dbcad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Espositiva, every space<br>becomes an extraordinary experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d2bb0d elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"72d2bb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bring your spaces to life, contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6141dec4 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"6141dec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Why &#8220;setting up&#8221; is no longer enough In the contemporary trade fair context, exhibition space has long ceased to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4143,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibit-en"],"_links":{"self":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/4138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/comments?post=4138"}],"version-history":[{"count":2,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/4138\/revisions"}],"predecessor-version":[{"id":4450,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/4138\/revisions\/4450"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/media\/4143"}],"wp:attachment":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/media?parent=4138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/categories?post=4138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/tags?post=4138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}