{"id":4302,"date":"2025-11-12T10:45:56","date_gmt":"2025-11-12T09:45:56","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4302"},"modified":"2025-11-28T11:09:41","modified_gmt":"2025-11-28T10:09:41","slug":"wine-paris-2026-pasqua-stand-espositiva","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/en\/wine-paris-2026-pasqua-stand-espositiva\/","title":{"rendered":"Wine Paris 2026: when aesthetics become a key value in wine excellence \u2013 the Pasqua case"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4302\" class=\"elementor elementor-4302 elementor-4266\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8b7fcb e-flex e-con-boxed e-con e-parent\" data-id=\"7f8b7fcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49caca38 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"49caca38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wine Paris 2026: when aesthetics become a key value in wine excellence \u2013 the Pasqua case<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-250750ca e-con-full e-flex e-con e-child\" data-id=\"250750ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3aec08 elementor-widget elementor-widget-image\" data-id=\"4f3aec08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1355\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-scaled.webp\" class=\"attachment-full size-full wp-image-4283\" alt=\"Stand Pasqua alla fiera Vinitaly del 2023\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-scaled.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-2048x1084.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2010b617 e-flex e-con-boxed e-con e-parent\" data-id=\"2010b617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ec9830e e-con-full e-flex e-con e-child\" data-id=\"4ec9830e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e2654d elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"34e2654d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa 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aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__34e2654d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__34e2654d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468df0c7 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"468df0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why \"setting up\" is no longer enough<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550b4e24 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"550b4e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The change in visitor behavior<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4fc3cb elementor-widget elementor-widget-text-editor\" data-id=\"3e4fc3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of wine, the fair is no longer just a place to taste, but a space in which to <\/span><b>live a cultural and aesthetic experience<\/b><span style=\"font-weight: 400;\">. Buyers, journalists and enthusiasts seek authenticity and visual language consistent with brand values. Events such as   <\/span><b>Wine Paris <\/b><span style=\"font-weight: 400;\">now represent the excellence of this approach: an international platform where art, design and wine culture meet.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50be6c18 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"50be6c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">From vision to experience: what brand leaders demand<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d98ed3c elementor-widget elementor-widget-text-editor\" data-id=\"1d98ed3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Leading manufacturers know that a brand&#8217;s image also comes through the space in which it is presented. Outfitting has become a   <\/span><b>strategic positioning tool<\/b><span style=\"font-weight: 400;\">: communicates prestige, contemporaneity and quality even before the first goblet. In international fairs,   <\/span><b>aesthetics is the new language of value<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d72bb3 e-flex e-con-boxed e-con e-parent\" data-id=\"6d72bb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e27e7a4 e-con-full e-flex e-con e-child\" data-id=\"e27e7a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c272769 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c272769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Wine Paris represents on the international scene<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fd63c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c2fd63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">An event symbolizing elegance and business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a47c2 elementor-widget elementor-widget-text-editor\" data-id=\"16a47c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With over 40,000 trade visitors and more than 3,800 exhibitors, <\/span><b>Wine Paris <\/b> <span style=\"font-weight: 400;\">is now Europe&#8217;s most representative fair for oenology and international distribution. Every February, Paris becomes a meeting point where   <\/span><b>business, culture and lifestyle<\/b><span style=\"font-weight: 400;\">  come together. In this context, trade show design is not simply set design, but   <\/span><b>vision and identity manifesto<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f514dc4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f514dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The value of aesthetic experience in the wine industry<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd47687 elementor-widget elementor-widget-text-editor\" data-id=\"dd47687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the world of wine, beauty is not just form, but substance. It is through design and experience that the public perceives the   <\/span><b>care, tradition and creativity<\/b><span style=\"font-weight: 400;\">  that are hidden behind each bottle. A well-designed booth tells the story of wine as a culture, not a product. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec9918e e-flex e-con-boxed e-con e-parent\" data-id=\"ec9918e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df99089 e-con-full e-flex e-con e-child\" data-id=\"df99089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8937a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ba8937a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e9d08 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"99e9d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Case study: Pasqua Wines - evolution of an exhibition identity<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6b0293 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"f6b0293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1c349 elementor-widget elementor-widget-image\" data-id=\"7b1c349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/vinitaly-23-relaye9xvtrfy901a6ag8b7onu36bbac2hxuhpuc3k.webp\" title=\"vinitaly-23\" alt=\"Stand Pasqua alla fiera Vinitaly del 2023\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8161a elementor-widget elementor-widget-image\" data-id=\"5f8161a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/wine-paris-25-relayw4vhofw2ua3dw0d1opfy5n5dk98gyc2lz3utc.webp\" title=\"wine-paris-25\" alt=\"Stand Pasqua alla fiera Wine Paris del 2025\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48daa33 e-flex e-con-boxed e-con e-parent\" data-id=\"48daa33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d76ef22 e-con-full e-flex e-con e-child\" data-id=\"d76ef22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98aceb1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"98aceb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">About Easter Vineyards and Cellars<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3c549 elementor-widget elementor-widget-text-editor\" data-id=\"cb3c549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Founded in <\/span><b>1925 in Verona<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/pasqua.it\/it\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Easter<\/span><\/a><span style=\"font-weight: 400;\">  is one of the most representative Italian wineries in the world. The company calls itself   <\/span><b>&#8220;House of the Unconventional&#8221;<\/b><span style=\"font-weight: 400;\">, a manifesto that sums up its philosophy: combining tradition and innovation, roots and experimentation.<\/span><\/p><p><span style=\"font-weight: 400;\">Its <\/span><b>roots go back to the Valpolicella<\/b><span style=\"font-weight: 400;\">, a territory from which it draws identity and quality, but the vision looks to the future: art, creativity and research are at the center of the business project. As stated by the Pasqua family:   <\/span><i><span style=\"font-weight: 400;\">&#8220;We believe that creativity contains the seed of urgency that needs to be cultivated with love and care, just like the soil.&#8221;<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Today Easter is recognized for its <\/span><b>international vocation<\/b><span style=\"font-weight: 400;\">, with more than 80 percent of its sales generated abroad and an increasingly solid premium segment positioning. Its style combines   <\/span><b>elegance, innovation and contemporary italianity<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c44797 e-flex e-con-boxed e-con e-parent\" data-id=\"1c44797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48afb36 e-con-full e-flex e-con e-child\" data-id=\"48afb36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d09904f e-con-full e-flex e-con e-child\" data-id=\"d09904f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6e614 elementor-widget elementor-widget-image\" data-id=\"3e6e614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-1024x542.webp\" class=\"attachment-large size-large wp-image-4293\" alt=\"Stand Pasqua alla fiera Vinitaly del 2025\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-2048x1084.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4be3ff4 e-con-full e-flex e-con e-child\" data-id=\"4be3ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-671ca07c e-flex e-con-boxed e-con e-parent\" data-id=\"671ca07c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f042611 e-con-full e-flex e-con e-child\" data-id=\"4f042611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6147e6dc elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6147e6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Project Objective.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3f8abb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2b3f8abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For years <\/span><a href=\"https:\/\/www.espositiva.com\/en\/how-we-do-it\/pasqua\/\"><span style=\"font-weight: 400;\">Expo has been accompanying Easter<\/span><\/a><span style=\"font-weight: 400;\"> in the design and implementation of its exhibition spaces at <\/span><b>Vinitaly<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Wine Paris<\/b><span style=\"font-weight: 400;\">, on a path of continuous evolution. The goal:   <\/span><b>visually convey the brand identity<\/b><span style=\"font-weight: 400;\"> and its &#8220;unconventional&#8221; positioning through the language of space.<\/span><\/p><p><span style=\"font-weight: 400;\">Each display is designed to embody the duality that characterizes Easter: <\/span><b>solid roots and creative vision<\/b><span style=\"font-weight: 400;\">. Wine is the pretext for telling a story of design, art and conviviality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d6e966 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"20d6e966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concept conception and development<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e21954d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5e21954d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Between <\/span><b>Vinitaly 2022 and 2025<\/b><span style=\"font-weight: 400;\">, Easter&#8217;s exhibition concept underwent a radical transformation.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2022:<\/b><span style=\"font-weight: 400;\"> A traditional space, orderly but still tied to classical codes.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2023:<\/b><span style=\"font-weight: 400;\"> a new visual language is born: textural surfaces, warm lighting, essential geometries, and a cozy, contemporary atmosphere.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2025:<\/b><span style=\"font-weight: 400;\"> the concept is consolidated and refined, maintaining recognizability and consistency.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">For <\/span><b>Wine Paris 2024 and 2025<\/b><span style=\"font-weight: 400;\">, the design was adapted to more compact spaces while preserving elegance and scenic impact. Every element &#8211; from the tasting counter to the wood paneling &#8211; was designed to   <\/span><b>transmit Italian warmth, elegance and authenticity<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc5c7b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6bc5c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aesthetics as a positioning tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702eccd3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"702eccd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In Easter stands, aesthetics is not decoration, but <\/span><b>strategic value<\/b><span style=\"font-weight: 400;\">. Every design choice-from proportions to lighting-serves to build a consistent brand message.<\/span><\/p><p><span style=\"font-weight: 400;\">Easter&#8217;s constant presence at Vinitaly and Wine Paris tells of a path of <\/span><b>stylistic and identity maturation<\/b><span style=\"font-weight: 400;\">: the booth has become the physical translation of the claim <\/span><i><span style=\"font-weight: 400;\">House of the Unconventional<\/span><\/i><span style=\"font-weight: 400;\">, where every element communicates independence, research and style.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513a110e elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"513a110e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Stand Pasqua alla fiera Vinitaly del 2022\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce94be elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fce94be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The 5 rules of design for the wine industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5169870 e-flex e-con-boxed e-con e-parent\" data-id=\"5169870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff42612 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ff42612\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73edf5af elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"73edf5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consistency with brand philosophy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f274710 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2f274710\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c4126b elementor-widget elementor-widget-text-editor\" data-id=\"13c4126b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The space should reflect the personality of the wine and the company&#8217;s values: elegance, innovation, hospitality.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d5f87a e-flex e-con-boxed e-con e-parent\" data-id=\"33d5f87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1dee4fcd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1dee4fcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7a0270 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3e7a0270\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evocative materials and textures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a004dfc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4a004dfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba7a7d9 elementor-widget elementor-widget-text-editor\" data-id=\"6ba7a7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Wood, stone, iron, warm light: matter becomes sensory language that tells about territory and tradition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ce99b53 e-flex e-con-boxed e-con e-parent\" data-id=\"6ce99b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ed74436 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2ed74436\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e017e55 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3e017e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Integrated storytelling<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c45ffec e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6c45ffec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d0cb76 elementor-widget elementor-widget-text-editor\" data-id=\"58d0cb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each area must be part of a story: from the labels to the tastings, everything must communicate vision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50a203a e-flex e-con-boxed e-con e-parent\" data-id=\"50a203a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7f5828 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e7f5828\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee0532 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4ee0532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relational experience<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07efa7c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"07efa7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed56f34 elementor-widget elementor-widget-text-editor\" data-id=\"ed56f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Design should encourage encounters. Beauty invites conversation, generates trust and legitimizes brand value. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6052c9 e-flex e-con-boxed e-con e-parent\" data-id=\"d6052c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d09d29 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5d09d29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef80a8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cef80a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuity and recognizability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464a3fa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"464a3fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d6f3f elementor-widget elementor-widget-text-editor\" data-id=\"76d6f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Changing trade fair or country, the booth must remain recognizable. Visual consistency is the key to premium positioning. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c2ec84 e-flex e-con-boxed e-con e-parent\" data-id=\"45c2ec84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ef59463 e-con-full e-flex e-con e-child\" data-id=\"7ef59463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52b7862e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52b7862e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7162943 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7162943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From design to strategy: the value of a design partner<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2a7103 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4c2a7103\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When aesthetics becomes business<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713768fd elementor-widget elementor-widget-text-editor\" data-id=\"713768fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For wine brands, aesthetics is not a frill, but a <\/span><b>experiential marketing lever<\/b><span style=\"font-weight: 400;\">. At events like Wine Paris, the booth communicates reliability, quality and style. The visual impact generates memory and strengthens the business relationship. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13cdfc88 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"13cdfc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The role of Expositive<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582c66ff elementor-widget elementor-widget-text-editor\" data-id=\"582c66ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Espositiva translates the brands&#8217; philosophy into coherent and engaging spaces. For Easter, it designed environments capable of   <\/span><b>Expressing the balance between roots and vision<\/b><span style=\"font-weight: 400;\">, enhancing aesthetic research as a tool for identity. From concept to realization, every detail is designed to represent   <\/span><b>Italian quality and soul in the world<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39368f4 elementor-widget elementor-widget-text-editor\" data-id=\"39368f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">&#8220;We don&#8217;t build booths, but experiences. We tell about brands through spaces.&#8221; &#8211; Exhibition<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9ae496 e-flex e-con-boxed e-con e-parent\" data-id=\"e9ae496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6230b1d e-con-full e-flex e-con e-child\" data-id=\"6230b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a2a5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"65a2a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c23891 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8c23891\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4651255 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4651255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Aesthetics as a competitive language<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1acd67 elementor-widget elementor-widget-text-editor\" data-id=\"f1acd67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the wine industry, where perceived value is paramount, <\/span><b>aesthetics become the most immediate form of identity<\/b><span style=\"font-weight: 400;\">. Wine Paris 2026 will confirm this paradigm: the brands that can combine beauty and consistency will be the ones destined to remain in the memory.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ef2ae elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c1ef2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Easter case as an example of consistency and growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111bbe4 elementor-widget elementor-widget-text-editor\" data-id=\"111bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From tradition to modernity, from the stands in Verona to those in Paris, Pasqua represents a model of evolution and fidelity to its vision. With the support of Espositiva, it has transformed the exhibition space into a   <\/span><b>Visual storytelling of value and identity<\/b><span style=\"font-weight: 400;\">: demonstrating that, in wine as in design, <\/span><b>excellence is a matter of balance.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-238751c e-flex e-con-boxed e-con e-parent\" data-id=\"238751c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5df1c9 e-con-full e-flex e-con e-child\" data-id=\"f5df1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a70c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f6a70c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dede49 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4dede49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Design and wine marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff210c8 elementor-widget elementor-widget-text-editor\" data-id=\"ff210c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1. Why is design so important for a wine brand at a trade show?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44230fe elementor-widget elementor-widget-text-editor\" data-id=\"44230fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because it represents the brand&#8217;s first impression. A well-designed booth communicates elegance, quality and reliability, which are key elements in the premium wine market. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b76850 elementor-widget elementor-widget-text-editor\" data-id=\"3b76850\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2. How does Wine Paris differ from other wine fairs?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c092f elementor-widget elementor-widget-text-editor\" data-id=\"07c092f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is the industry&#8217;s most international and contemporary fair: combining business, art and wine culture in one immersive and refined experience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8630cd7 elementor-widget elementor-widget-text-editor\" data-id=\"8630cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3. How does the philosophy of &#8220;House of the Unconventional&#8221; translate to Easter&#8217;s exhibition space?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe932f elementor-widget elementor-widget-text-editor\" data-id=\"ffe932f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Through natural materials, warm lighting and a welcoming design that reflects the brand&#8217;s dual soul: solid roots and creative vision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0058daf elementor-widget elementor-widget-text-editor\" data-id=\"0058daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4. What is the added value of Expositive&#8217;s work for Easter?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4299cd7 elementor-widget elementor-widget-text-editor\" data-id=\"4299cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exhibit interprets brand identity and transforms it into architecture: a consistent, elegant and recognizable space at every trade show.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466f720 elementor-widget elementor-widget-text-editor\" data-id=\"466f720\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5. What are the key characteristics of an effective booth in the wine world?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6d4b7 elementor-widget elementor-widget-text-editor\" data-id=\"bf6d4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consistency, elegance, relational experience, visual continuity and the ability to convey authenticity: the pillars of every Espositiva signature project.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b09dc81 e-flex e-con-boxed e-con e-parent\" data-id=\"4b09dc81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e8316a3 e-con-full e-flex e-con e-child\" data-id=\"5e8316a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d25817f e-con-full e-flex e-con e-child\" data-id=\"5d25817f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29daa0bd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"29daa0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Espositiva, every space<br>becomes an extraordinary experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542a15b6 elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"542a15b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Bring your spaces to life, contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31bdaaf8 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"31bdaaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Why &#8220;setting up&#8221; is no longer enough The change in visitor behavior In the world of wine, the fair [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[31],"tags":[],"class_list":["post-4302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-exhibit-en"],"_links":{"self":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/4302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/comments?post=4302"}],"version-history":[{"count":2,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/4302\/revisions"}],"predecessor-version":[{"id":4444,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/posts\/4302\/revisions\/4444"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/media\/4283"}],"wp:attachment":[{"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/media?parent=4302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/categories?post=4302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espositiva.com\/en\/wp-json\/wp\/v2\/tags?post=4302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}