{"id":4424,"date":"2025-11-28T09:32:35","date_gmt":"2025-11-28T08:32:35","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4424"},"modified":"2025-11-28T09:32:35","modified_gmt":"2025-11-28T08:32:35","slug":"trade-show-booth-positioning","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/en\/trade-show-booth-positioning\/","title":{"rendered":"How to position your booth within the pavilion"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4424\" class=\"elementor elementor-4424 elementor-4313\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-504ee6c3 e-flex e-con-boxed e-con e-parent\" data-id=\"504ee6c3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6f2bd8 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2c6f2bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to position your booth within the pavilion<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e5e08bd e-con-full e-flex e-con e-child\" data-id=\"e5e08bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4467c473 elementor-widget elementor-widget-image\" data-id=\"4467c473\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1355\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-scaled.webp\" class=\"attachment-full size-full wp-image-4349\" alt=\"Stand Eliopig \u2013 Ecomondo 2022, struttura 4 m e banner sospeso 6 m\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-scaled.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/06-akena-header-1-2048x1084.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4914fb50 e-flex e-con-boxed e-con e-parent\" data-id=\"4914fb50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25d09dc e-con-full e-flex e-con e-child\" data-id=\"25d09dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46dbcb6c elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"46dbcb6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__46dbcb6c\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__46dbcb6c\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__46dbcb6c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c110cc1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6c110cc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why booth placement is a strategic choice<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc7ce17 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5bc7ce17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Changes in visitor behavior at the fair<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-355428e5 elementor-widget elementor-widget-text-editor\" data-id=\"355428e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Modern trade fairs are no longer simply product displays, but <\/span><b>experiential ecosystems<\/b><span style=\"font-weight: 400;\">  in which every element, from light to layout, communicates brand value. Today&#8217;s visitor is more selective, informed and experience-oriented: they plan their route, stopping where they perceive visual coherence and value. According to data from    <\/span><a href=\"https:\/\/www.wwm.de\/en\/blog\/the-right-trade-fair-stand-positioning-for-a-successful-trade-fair-appearance\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">WWM<\/span><\/a><span style=\"font-weight: 400;\">, the <\/span><b>booth placement<\/b><span style=\"font-weight: 400;\"> can influence up to 60 percent of the traffic generated during the event.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf58fb7 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2cf58fb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Physical positioning vs. brand positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-123d4c68 elementor-widget elementor-widget-text-editor\" data-id=\"123d4c68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Position in the exhibition space is the concrete transposition of market positioning. An emerging brand that chooses a central or close to brand leader position communicates   <\/span><b>ambition and solidity<\/b><span style=\"font-weight: 400;\">. In contrast, an established company may decide to place itself in more independent areas to express  <\/span><b>authority and distinction<\/b><span style=\"font-weight: 400;\">. Every spatial choice becomes an identity statement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f228374 e-flex e-con-boxed e-con e-parent\" data-id=\"f228374\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-628ca66f e-con-full e-flex e-con e-child\" data-id=\"628ca66f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-658f8624 e-con-full e-flex e-con e-child\" data-id=\"658f8624\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-262aa09c elementor-widget elementor-widget-image\" data-id=\"262aa09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-01-1024x542.webp\" class=\"attachment-large size-large wp-image-4353\" alt=\"Stand Akena \u2013 Ecomondo 2022\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-01-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-01-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-01-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-01-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-01-2048x1084.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fb94bb3 e-con-full e-flex e-con e-child\" data-id=\"6fb94bb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513fd113 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"513fd113\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Where to locate within the pavilion: high impact zones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d7a0769 e-flex e-con-boxed e-con e-parent\" data-id=\"7d7a0769\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6af399bd e-con-full e-flex e-con e-child\" data-id=\"6af399bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-617182e1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"617182e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entrance, main corridors and passage areas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78f965a8 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"78f965a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entrance areas and main corridors are the points at <\/span><b>highest density of passage<\/b><span style=\"font-weight: 400;\">. Attention is higher here, but competition is also greater. Booths placed along the main axes have the advantage of being seen by more visitors and being easily accessible. However, visibility must be accompanied by    <\/span><b>a clear visual message<\/b><span style=\"font-weight: 400;\">: colors, materials and proportions that make the brand instantly recognizable even from a distance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7efe1ba9 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7efe1ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Proximity to industry bigwigs and a trailing effect<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5834607a elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5834607a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Exhibiting near major brands can be a strategic move, especially for companies that want to <\/span><b>increase the perception of authority<\/b><span style=\"font-weight: 400;\">. It is the trailing effect: the notoriety of big brands generates a wave of visibility that also involves adjacent exhibitors. However, it is essential to maintain one&#8217;s own visual language so as not to go unnoticed. For example, many companies in the ceramics industry at    <\/span><b>Cersaie<\/b><span style=\"font-weight: 400;\"> choose locations close to the industry&#8217;s historic brands to intercept the main streams, but differentiate the booth through design and visual storytelling.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c403b6 e-flex e-con-boxed e-con e-parent\" data-id=\"7c403b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a710b7b e-con-full e-flex e-con e-child\" data-id=\"a710b7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2da6cfe e-con-full e-flex e-con e-child\" data-id=\"2da6cfe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f227b6 elementor-widget elementor-widget-image\" data-id=\"3f227b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-02-1024x542.webp\" class=\"attachment-large size-large wp-image-4356\" alt=\"Stand Akena \u2013 Ecomondo 2022\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-02-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-02-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-02-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-02-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/akena-02-2048x1084.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-477fa8a e-con-full e-flex e-con e-child\" data-id=\"477fa8a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a9761 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"74a9761\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Criteria for selection: budget, goals and fair<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fec3761 e-flex e-con-boxed e-con e-parent\" data-id=\"fec3761\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a52ec92 e-con-full e-flex e-con e-child\" data-id=\"a52ec92\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd0ace elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2fd0ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How budget affects the choice of space<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0c7289 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c0c7289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most visible spaces-entrances, headboards, corner areas-have significantly higher costs. However, the value of these investments should be evaluated according to objectives. If the priority is    <\/span><b>maximize traffic<\/b><span style=\"font-weight: 400;\">, the expense for a premium location is justified. In other cases, an intermediate area with a more refined design can provide similar results with lower costs. A concrete example: a    <\/span><b>Vinitaly<\/b><span style=\"font-weight: 400;\">, many emerging wineries prefer secondary pavilions but invest in <\/span><b>immersive layouts and distinctive materials<\/b><span style=\"font-weight: 400;\"> that attract qualified visitors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c68d10 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6c68d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Types of fairs and characteristics of spaces<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edae688 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"edae688\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Each event has a different distribution logic. Flagship design fairs such as the   <\/span><b>Furniture Fair<\/b><span style=\"font-weight: 400;\">  is the centrality of visual axes and the creation of experiential pathways. In industrial B2B events such as   <\/span><b>Ecomondo<\/b><span style=\"font-weight: 400;\"> o <\/span><b>SPS Italy<\/b><span style=\"font-weight: 400;\">, on the other hand, the best performing areas are those near access points and technology plazas. Studying the pavilion map in advance, analyzing the routes and historical visitor flows is the basis for   <\/span><b>a rational and strategic choice<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e76f755 e-flex e-con-boxed e-con e-parent\" data-id=\"e76f755\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf061e2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cf061e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bae413 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"2bae413\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-428d66c8 elementor-widget elementor-widget-image\" data-id=\"428d66c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/akena-04-1-rfbcbjzw6ic9si9w97e3nc69wuhtq688lizr6pk4ow.webp\" title=\"akena-04\" alt=\"Stand Akena, fiera Ecomondo 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d4c7af elementor-widget elementor-widget-image\" data-id=\"25d4c7af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/akena-04-rfbca0jeza8criig91f42862v4364142pwi3vducw0.webp\" title=\"akena-04\" alt=\"Stand Akena, fiera Ecomondo 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-01db85c e-flex e-con-boxed e-con e-parent\" data-id=\"01db85c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ef91266 e-con-full e-flex e-con e-child\" data-id=\"ef91266\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8e598 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4a8e598\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Case Study 1 - Akena at the Salone del Mobile 2025<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cabd822 elementor-widget elementor-widget-text-editor\" data-id=\"cabd822\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The booth <\/span><b>Akena<\/b><span style=\"font-weight: 400;\">  at the Salone del Mobile 2025 is a perfect example of spatial strategy applied to design. Positioned in a peripheral area but immediately adjacent to a major thoroughfare axis, it was able to exploit indirect visibility to maximize impact. <\/span><\/p><p><span style=\"font-weight: 400;\">The project, developed on an open and immersive layout, relied on transparencies, suspended volumes and vertical lighting to generate a natural appeal. The use of light materials and warm textures helped create a welcoming and recognizable atmosphere. The result was an appealing space that combines elegance, accessibility and experiential value.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31492cf e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"31492cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-009b6a3 elementor-widget elementor-widget-image\" data-id=\"009b6a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/06-eliopig-1-rf833vwtk7xjzhkv5qaaqnnf2upfxzfo43s1pk3rgg.webp\" title=\"06-eliopig-1\" alt=\"Stand Eliopig alla fiera Ecomondo 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-928f914 elementor-widget elementor-widget-image\" data-id=\"928f914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/06-eliopig-2-rf8366mm9n2sd68pqq1gu2rzcrdqrck1rh6rxwp48w.webp\" title=\"06-eliopig-2\" alt=\"Stand Eliopig alla fiera Ecomondo 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f9e3cd e-flex e-con-boxed e-con e-parent\" data-id=\"8f9e3cd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6b4983e e-con-full e-flex e-con e-child\" data-id=\"6b4983e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a51d95 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"3a51d95\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Case Study 2 - Eliopig at Ecomondo 2022<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa7c32d elementor-widget elementor-widget-text-editor\" data-id=\"aa7c32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The booth <\/span><b>Eliopig<\/b><span style=\"font-weight: 400;\">  at Ecomondo 2022 demonstrates how a seemingly secluded location can become a focal point through intelligent design. Located along a side corridor, the space stood out for the   <\/span><b>4-meter-high structure<\/b><span style=\"font-weight: 400;\"> and a <\/span><b>banner suspended at 6 meters<\/b><span style=\"font-weight: 400;\">, elements that ensured its visibility even from a distance.<\/span><\/p><p><span style=\"font-weight: 400;\">The grandeur of the layout, combined with a clean, contemporary design, generated a strong visual impact. The use of vertical greenery, backlit surfaces and warm flooring created a harmonious and welcoming environment, an expression of the brand&#8217;s solidity. Despite its side location, the booth had a higher than average attendance in the exhibition area, confirming the value of design as a strategic lever.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc57b8c e-flex e-con-boxed e-con e-parent\" data-id=\"fc57b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-47dd15d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"47dd15d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7968ed6 e-flex e-con-boxed e-con e-parent\" data-id=\"7968ed6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9c80577 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9c80577\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035a6fc elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"035a6fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical strategies for optimizing booth location<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9ac606 e-flex e-con-boxed e-con e-parent\" data-id=\"a9ac606\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3679126 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3679126\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-280c396 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"280c396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Intersections, angles and proximity to attractions<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9907d8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d9907d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8be89 elementor-widget elementor-widget-text-editor\" data-id=\"bb8be89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The intersections between corridors are the <\/span><b>golden zones<\/b><span style=\"font-weight: 400;\">: ensure multiple visibility and natural convergence of flows. Corner or double-fronted booths offer the opportunity to create two entrances and display products or graphics from multiple perspectives. In addition, proximity to attractions such as    <\/span><b>Event areas, food court or networking zones<\/b><span style=\"font-weight: 400;\">  increases the average time visitors stay. An effective example is that of   <\/span><b>Ecomondo<\/b><span style=\"font-weight: 400;\">, where booths placed near thematic forums consistently record visitation rates 25 percent higher than average.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7712c95d e-flex e-con-boxed e-con e-parent\" data-id=\"7712c95d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-737d816e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"737d816e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64f760db elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"64f760db\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Avoid \"cold\" areas and take advantage of the flow<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f50a2d8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2f50a2d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-268993ba elementor-widget elementor-widget-text-editor\" data-id=\"268993ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Peripheral or difficult-to-access areas can penalize visibility, but not necessarily effectiveness. In these cases, it is essential to   <\/span><b>create visual attraction<\/b><span style=\"font-weight: 400;\">: directional lights, videos, installations or interactive activations that capture attention from a distance. Some exhibitors transform defiladed spaces into real   <\/span><b>target points<\/b><span style=\"font-weight: 400;\">, using a strong visual identity and direct communication (e.g., &#8220;Discover our innovation area&#8221;).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98169ad e-flex e-con-boxed e-con e-parent\" data-id=\"98169ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac4dda elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ac4dda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43db7a29 e-flex e-con-boxed e-con e-parent\" data-id=\"43db7a29\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a62614c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7a62614c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4952b10 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4952b10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parallelism: booth positioning and brand positioning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-535c536 e-flex e-con-boxed e-con e-parent\" data-id=\"535c536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1bede5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b1bede5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef55901 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ef55901\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Being \"close to the big boys\" to strengthen perception<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c19bba e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"8c19bba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfff157 elementor-widget elementor-widget-text-editor\" data-id=\"dfff157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Physical positioning alongside industry leaders is a <\/span><b>powerful branding tool<\/b><span style=\"font-weight: 400;\">. As is the case in competitive marketing, proximity to more established brands increases credibility at trade shows. Studies show that visitors unconsciously associate the perceived quality of a booth with the reputation of nearby exhibitors. Positioning oneself near the biggies is, therefore, a form of    <\/span><b>spatial co-branding<\/b><span style=\"font-weight: 400;\"> that consolidates the perception of value.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9fcc59 e-flex e-con-boxed e-con e-parent\" data-id=\"a9fcc59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a6a7d1 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3a6a7d1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-080d0d3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"080d0d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">When and how to choose an alternative position with its own strength<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5d66f8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f5d66f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5025f15 elementor-widget elementor-widget-text-editor\" data-id=\"5025f15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Maximum visibility does not always equal the best positioning. Some brands choose peripheral areas to create   <\/span><b>More intimate and controlled narrative spaces<\/b><span style=\"font-weight: 400;\">, where the visit becomes an experience. This is the case with some high-end manufacturers in the luxury or design sector who prefer separate pavilions to provide an exclusive environment consistent with their identity. The key is to maintain a consistency between    <\/span><b>position, objective and perception<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40f248aa e-flex e-con-boxed e-con e-parent\" data-id=\"40f248aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-291cdf2f e-con-full e-flex e-con e-child\" data-id=\"291cdf2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6610e913 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6610e913\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4d7ac9 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2a4d7ac9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion: location as the first chapter of your exhibition space<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b34551 elementor-widget elementor-widget-text-editor\" data-id=\"15b34551\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Choosing a booth location is the first strategic act of any trade show participation. It is not a logistical decision, but a branding action that defines   <\/span><b>Who will see you, how you will be perceived, and what role you will play in the context of the fair<\/b><span style=\"font-weight: 400;\">. A well-designed location makes it possible to multiply contact opportunities, improve return on investment, and convey value.<\/span><\/p><p><span style=\"font-weight: 400;\">As Espositiva suggests in its designs, each space must be designed from a key question: <\/span><i><span style=\"font-weight: 400;\">&#8220;What image do we want to leave with visitors who see us for the first time?&#8221;<\/span><\/i><i><span style=\"font-weight: 400;\"><br><\/span><\/i><span style=\"font-weight: 400;\"> The answer lies in the balance between strategy, design and positioning: <\/span><b>Being in the right place, in the right way, to tell a story with authority.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5136ca0 e-flex e-con-boxed e-con e-parent\" data-id=\"5136ca0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a2e92c e-con-full e-flex e-con e-child\" data-id=\"4a2e92c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-143cfc1 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"143cfc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce1a392 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ce1a392\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Trade show booth placement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4efdf92 elementor-widget elementor-widget-text-editor\" data-id=\"4efdf92\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1. How important is the booth location at the fair?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0f4cf elementor-widget elementor-widget-text-editor\" data-id=\"fd0f4cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Very. Location influences visibility, traffic, and brand perception. Booths in central areas or along main aisles receive up to 60 percent more traffic than those in outlying areas.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ea05d3 elementor-widget elementor-widget-text-editor\" data-id=\"2ea05d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2. Better to be close to big brands or in an independent area?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cd6895 elementor-widget elementor-widget-text-editor\" data-id=\"7cd6895\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It depends on the goals. Being next to the big boys helps emerging brands benefit from the pull effect. Conversely, established brands can choose more independent areas to create exclusive experiences and strengthen their identity.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52953c0 elementor-widget elementor-widget-text-editor\" data-id=\"52953c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3. How does the budget affect the choice of location?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92582f7 elementor-widget elementor-widget-text-editor\" data-id=\"92582f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">More visible areas have higher costs. However, it is possible to optimize the investment by choosing secondary walk-through spaces but with bright, open layouts. The important thing is to align the choice with the expected return in terms of contacts and visibility.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f896f47 elementor-widget elementor-widget-text-editor\" data-id=\"f896f47\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4. What mistakes to avoid when choosing a booth?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f36ef elementor-widget elementor-widget-text-editor\" data-id=\"13f36ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Disregard visitor flow or entrance direction, choose areas that are closed or too isolated, and underestimate visual competition. Every fair has &#8220;hot&#8221; and &#8220;cold&#8221; spots that need to be carefully analyzed. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2a8c83 elementor-widget elementor-widget-text-editor\" data-id=\"f2a8c83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5. What does &#8220;spatial positioning&#8221; mean at the fair?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c42bcd elementor-widget elementor-widget-text-editor\" data-id=\"8c42bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is the physical translation of brand positioning. Choosing where to stand is equivalent to deciding how you want to be perceived: close to the leaders to be recognized as a player, or on your own to communicate uniqueness and authority. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f19cb45 e-flex e-con-boxed e-con e-parent\" data-id=\"6f19cb45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-12cf403f e-con-full e-flex e-con e-child\" data-id=\"12cf403f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6fe14b3f e-con-full e-flex e-con e-child\" data-id=\"6fe14b3f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac685ef elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4ac685ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">With Espositiva, every space<br>becomes an extraordinary experience.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4ca5e elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"3e4ca5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span 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data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Why booth placement is a strategic choice Changes in visitor behavior at the fair Modern trade fairs are no [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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