{"id":4038,"date":"2025-09-23T09:31:10","date_gmt":"2025-09-23T07:31:10","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4038"},"modified":"2025-09-24T09:32:24","modified_gmt":"2025-09-24T07:32:24","slug":"concevoir-un-showroom-dentreprise","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/fr\/concevoir-un-showroom-dentreprise\/","title":{"rendered":"Comment concevoir une salle d&rsquo;exposition d&rsquo;entreprise efficace: des espaces exp\u00e9rientiels qui refl\u00e8tent l&rsquo;identit\u00e9 de votre marque"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4038\" class=\"elementor elementor-4038 elementor-3978\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33d66938 e-flex e-con-boxed e-con e-parent\" data-id=\"33d66938\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6284cbb2 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6284cbb2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Comment concevoir une salle d&rsquo;exposition d&rsquo;entreprise efficace: des espaces exp\u00e9rientiels qui refl\u00e8tent l&rsquo;identit\u00e9 de votre marque<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a1ac6ba e-con-full e-flex e-con e-child\" data-id=\"a1ac6ba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-572648ad elementor-widget elementor-widget-image\" data-id=\"572648ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1334\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn.webp\" class=\"attachment-full size-full wp-image-3981\" alt=\"quattrobi_lab_copertina_b&amp;n\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/09\/quattrobi_lab_copertina_bn-2048x1067.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2acad886 e-flex e-con-boxed e-con e-parent\" data-id=\"2acad886\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-60a14feb e-con-full e-flex e-con e-child\" data-id=\"60a14feb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63eb2046 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"63eb2046\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__63eb2046\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__63eb2046\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__63eb2046\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c6dc511 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2c6dc511\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Des espaces exp\u00e9rientiels qui racontent l'identit\u00e9 de votre marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3c1b9c elementor-widget elementor-widget-text-editor\" data-id=\"d3c1b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;heure o\u00f9 tout est num\u00e9rique, le <\/span><b>salle d&rsquo;exposition d&rsquo;entreprise<\/b><span style=\"font-weight: 400;\"> reste l&rsquo;un des endroits les plus puissants pour communiquer la <\/span><b>l&rsquo;essence m\u00eame d&rsquo;une marque<\/b><span style=\"font-weight: 400;\">. Il ne s&rsquo;agit pas seulement d&rsquo;un lieu o\u00f9 l&rsquo;on expose des produits : c&rsquo;est un lieu o\u00f9 l&rsquo;on se sent \u00e0 l&rsquo;aise.  <\/span><b>environnement immersif<\/b><span style=\"font-weight: 400;\">un espace vivant o\u00f9 les valeurs, le style et la vision se transforment en une exp\u00e9rience tangible pour les clients, les architectes, les acheteurs et les partenaires.<\/span><\/p><p><span style=\"font-weight: 400;\">Qu&rsquo;il s&rsquo;agisse d&rsquo;une entreprise technologique, d&rsquo;une marque de sport ou d&rsquo;un fabricant de luminaires, une salle d&rsquo;exposition bien con\u00e7ue ne se contente pas de vendre un produit : <\/span><b>il v\u00e9hicule une culture<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Mais comment concevoir une salle d&rsquo;exposition vraiment efficace ?<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Quels sont les \u00e9l\u00e9ments qui distinguent un espace d&rsquo;exposition ordinaire d&rsquo;un <\/span><b>d&rsquo;un environnement qui engage, persuade et g\u00e9n\u00e8re de la valeur.<\/b><span style=\"font-weight: 400;\">?<\/span><\/p><p><span style=\"font-weight: 400;\">Dans ce guide, nous explorons :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les <\/span><b>fonctions strat\u00e9giques<\/b><span style=\"font-weight: 400;\"> de la salle d&rsquo;exposition dans l&rsquo;entonnoir des ventes et la strat\u00e9gie de la marque ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">I <\/span><b>les principes de conception<\/b><span style=\"font-weight: 400;\"> qui guident une conception efficace ;<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Quelques exemples <\/span><b>exemples concrets<\/b><span style=\"font-weight: 400;\">  Les marques Espositiva telles que X-Bionic, Quattrobi et Neff. Voir une pr\u00e9sentation   <\/span><a href=\"https:\/\/www.espositiva.com\/fr\/comment-nous-procedons\/neff-rome\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81713f8 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"81713f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"quattrobi_lab_4\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-170405c elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"170405c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La salle d'exposition, un levier strat\u00e9gique pour l'image de marque et les ventes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-366cc39a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"366cc39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La salle d&rsquo;exposition n&rsquo;est pas (plus) un simple espace \u00ab\u00a0repr\u00e9sentatif\u00a0\u00bb. C&rsquo;est un   <\/span><b>dispositif strat\u00e9gique<\/b><span style=\"font-weight: 400;\"> qui peut :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">renforcer le positionnement de la marque,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">g\u00e9n\u00e9rer des prospects qualifi\u00e9s,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">raccourcir le cycle de vente,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fid\u00e9liser la client\u00e8le.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Con\u00e7ue avec soin, la salle d&rsquo;exposition devient un environnement immersif. <\/span><b>environnement immersif<\/b><span style=\"font-weight: 400;\"> qui met en sc\u00e8ne les valeurs de l&rsquo;entreprise, traduit la qualit\u00e9 des produits en \u00e9motion concr\u00e8te et guide le visiteur \u00e0 travers un r\u00e9cit coh\u00e9rent et sensoriel. <\/span><b>r\u00e9cit coh\u00e9rent et sensoriel<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-536799b elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"536799b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Du produit \u00e0 la signification<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f75828b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7f75828b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une bonne salle d&rsquo;exposition va au-del\u00e0 de l&rsquo;esth\u00e9tique du produit : elle montre sa fonction, son efficacit\u00e9, son caract\u00e8re unique. <\/span><b>montre la fonction, l&rsquo;efficacit\u00e9, l&rsquo;unicit\u00e9<\/b><span style=\"font-weight: 400;\">. C&rsquo;est l\u00e0 que s&rsquo;op\u00e8re le passage de l&rsquo;objet au sens.<\/span><\/p><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Un syst\u00e8me d&rsquo;\u00e9clairage ne se regarde pas, il se vit. <\/span><b>exp\u00e9riment\u00e9<\/b><span style=\"font-weight: 400;\">il est exp\u00e9riment\u00e9 dans sa capacit\u00e9 \u00e0 am\u00e9liorer les environnements.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Un v\u00eatement de sport technique n&rsquo;est pas seulement touch\u00e9 : il est per\u00e7u comme une extension du corps. <\/span><b>per\u00e7u comme une extension du corps<\/b><span style=\"font-weight: 400;\">comme un instrument de performance.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f0fbbb elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"60f0fbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'int\u00e9r\u00eat de \"voir en direct<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dbecf6 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5dbecf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un monde domin\u00e9 par les photos, les vid\u00e9os et le commerce \u00e9lectronique, l&rsquo;exp\u00e9rience physique g\u00e9n\u00e8re de l&rsquo;engagement, de la m\u00e9moire et de la confiance. <\/span><b>l&rsquo;engagement, la m\u00e9moire et la confiance<\/b><span style=\"font-weight: 400;\">. Une salle d&rsquo;exposition efficace r\u00e9duit le foss\u00e9 entre la marque et le client, transformant la visite en un moment de d\u00e9tente.  <\/span><b>un moment fort de prise de d\u00e9cision<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est pourquoi la salle d&rsquo;exposition devient un <\/span><b>centre du parcours omnicanal, un point de convergence entre la marque, le produit, la communication et la relation.<\/b><span style=\"font-weight: 400;\">un point o\u00f9 convergent l&rsquo;image de marque, le produit, la communication et la relation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f90f3a3 e-flex e-con-boxed e-con e-parent\" data-id=\"f90f3a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e3a757 e-con-full e-flex e-con e-child\" data-id=\"3e3a757\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b0cf9ae elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"b0cf9ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"x-bionic-4\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90255e3 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"90255e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Objectifs et fonctions : ce qu'une salle d'exposition doit r\u00e9ellement faire<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87dedf4 elementor-widget elementor-widget-text-editor\" data-id=\"87dedf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Concevoir une salle d&rsquo;exposition ne signifie pas seulement \u00ab\u00a0bien am\u00e9nager un espace\u00a0\u00bb. Cela signifie   <\/span><b>d\u00e9finir clairement les objectifs strat\u00e9giques<\/b><span style=\"font-weight: 400;\"> que cet environnement doit atteindre, et les traduire en choix coh\u00e9rents de conception, de mise en page et de communication.<\/span><\/p><p><span style=\"font-weight: 400;\">Une salle d&rsquo;exposition d&rsquo;entreprise bien con\u00e7ue <\/span><b>n&rsquo;est jamais g\u00e9n\u00e9rique<\/b><span style=\"font-weight: 400;\">. Elle s&rsquo;appuie toujours sur  <\/span><b>fonctions pr\u00e9cises<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-471ebd5 e-flex e-con-boxed e-con e-parent\" data-id=\"471ebd5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5ae5341 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5ae5341\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8717da elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c8717da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Raconter l'identit\u00e9 de la marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f466dd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"7f466dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8368ec6 elementor-widget elementor-widget-text-editor\" data-id=\"8368ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une salle d&rsquo;exposition doit incarner le <\/span><b>syst\u00e8me de valeurs<\/b><span style=\"font-weight: 400;\"> et le <\/span><b>positionnement<\/b><span style=\"font-weight: 400;\"> de l&rsquo;entreprise :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel ton voulez-vous donner ? Technique, \u00e9motionnel, \u00e9l\u00e9gant, irr\u00e9v\u00e9rencieux ? <\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quelle exp\u00e9rience voulez-vous vivre ? Immersive, fonctionnelle, sensorielle ? <\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tout &#8211; des mat\u00e9riaux au rythme de l&rsquo;espace, de la lumi\u00e8re \u00e0 la copie &#8211; doit contribuer \u00e0 <\/span><b>rendre visible l&rsquo;invisible<\/b><span style=\"font-weight: 400;\">visible : votre culture d&rsquo;entreprise.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7b8816 e-flex e-con-boxed e-con e-parent\" data-id=\"b7b8816\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-88222a9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"88222a9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd0224 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1bd0224\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Pr\u00e9senter le produit dans son contexte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fce057 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2fce057\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79a3229 elementor-widget elementor-widget-text-editor\" data-id=\"79a3229\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le visiteur ne doit pas \u00ab\u00a0regarder\u00a0\u00bb le produit. Il doit   <\/span><b>voir en action<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Une lampe doit \u00e9clairer une sc\u00e8ne r\u00e9elle.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un meuble doit \u00eatre plac\u00e9 comme dans une vraie maison.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Un v\u00eatement de sport doit transmettre une tension dynamique.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La salle d&rsquo;exposition est efficace lorsque <\/span><b>il simule le contexte d&rsquo;utilisation<\/b><span style=\"font-weight: 400;\">  produit r\u00e9el. Lors de la fabrication de l&rsquo;objet   <\/span><b>utile, vivant, souhaitable<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85e934c e-flex e-con-boxed e-con e-parent\" data-id=\"85e934c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5b7cce8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5b7cce8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9302589 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9302589\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Favoriser les relations d'affaires <br><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7adc2f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b7adc2f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e55ca9 elementor-widget elementor-widget-text-editor\" data-id=\"6e55ca9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La salle d&rsquo;exposition doit comporter des espaces qui favorisent <\/span><b>relations personnelles<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coin pour le conseil ou la pr\u00e9sentation technique.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tables pour les r\u00e9unions B2B.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Des espaces r\u00e9serv\u00e9s pour des tests, des d\u00e9monstrations, des vid\u00e9os ou des configurateurs num\u00e9riques.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Dans ces espaces, la conversation fait partie int\u00e9grante de l&rsquo;exp\u00e9rience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-312afd87 e-flex e-con-boxed e-con e-parent\" data-id=\"312afd87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4b841120 e-con-full e-flex e-con e-child\" data-id=\"4b841120\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1de1f elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"6f1de1f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"quattrobi_lab\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6df5183e elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"6df5183e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conception et am\u00e9nagement : concevoir l'espace pour activer la marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3625b64c elementor-widget elementor-widget-text-editor\" data-id=\"3625b64c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une salle d&rsquo;exposition fonctionne lorsqu&rsquo;elle est <\/span><b>con\u00e7u comme un environnement narratif<\/b><span style=\"font-weight: 400;\">un espace qui guide le visiteur tout au long d&rsquo;un <\/span><b>voyage immersif<\/b><span style=\"font-weight: 400;\">coh\u00e9rent avec le message et les valeurs de la marque.<\/span><\/p><p><span style=\"font-weight: 400;\">Il ne s&rsquo;agit pas seulement de \u00ab\u00a0pr\u00e9senter\u00a0\u00bb des produits : la mise en page doit <\/span><b>raconter une histoire<\/b><span style=\"font-weight: 400;\">\u00e9voquer des \u00e9motions et faciliter la compr\u00e9hension de la valeur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5707161 e-flex e-con-boxed e-con e-parent\" data-id=\"5707161\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9795585 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9795585\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-831dce8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"831dce8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La mise en page en tant que r\u00e9cit physique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e78a8be e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e78a8be\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0fb154 elementor-widget elementor-widget-text-editor\" data-id=\"c0fb154\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque choix de conception doit r\u00e9pondre \u00e0 une question :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu&rsquo;est-ce que je veux que le visiteur <\/span><b>per\u00e7oive en premier lieu<\/b><span style=\"font-weight: 400;\">?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quel est le moment o\u00f9 vous devez <\/span><b>s&rsquo;arr\u00eater, explorer, approfondir<\/b><span style=\"font-weight: 400;\">?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u00e0 o\u00f9 il doit y avoir <\/span><b>surprise<\/b><span style=\"font-weight: 400;\">o\u00f9 <\/span><b>confirmation<\/b><span style=\"font-weight: 400;\">o\u00f9 <\/span><b>l&rsquo;interaction<\/b><span style=\"font-weight: 400;\">?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">La conception des espaces suit une logique narrative, o\u00f9 chaque \u00e9l\u00e9ment &#8211; couleur, lumi\u00e8re, mat\u00e9riaux, parcours &#8211; accentue un passage de sens. <\/span><b>accentue un passage de sens<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66b18c2 e-flex e-con-boxed e-con e-parent\" data-id=\"66b18c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9adee6 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f9adee6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b030a65 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b030a65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La lumi\u00e8re et les mat\u00e9riaux au service de la narration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-86c5539 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"86c5539\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43a6d6e elementor-widget elementor-widget-text-editor\" data-id=\"43a6d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La lumi\u00e8re n&rsquo;est pas seulement un \u00e9l\u00e9ment fonctionnel : c&rsquo;est un outil sc\u00e9nique qui <\/span><b>rythme et concentre l&rsquo;attention<\/b><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Les mat\u00e9riaux, quant \u00e0 eux <\/span><b>sont synonymes de qualit\u00e9, de chaleur, de performance, de durabilit\u00e9<\/b><span style=\"font-weight: 400;\">en fonction de la marque.<\/span><\/p><p><span style=\"font-weight: 400;\">La conception d&rsquo;une salle d&rsquo;exposition efficace r\u00e9sulte de la rencontre entre <\/span><b>l&rsquo;intention et la perception<\/b><span style=\"font-weight: 400;\">ce que l&rsquo;entreprise veut communiquer et ce que le visiteur doit ressentir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1574f65 e-flex e-con-boxed e-con e-parent\" data-id=\"1574f65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bc03d1a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"bc03d1a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66293f9 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"66293f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Modularit\u00e9, mise \u00e0 jour, interaction<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cf5fba2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cf5fba2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fce3dca elementor-widget elementor-widget-text-editor\" data-id=\"fce3dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une bonne salle d&rsquo;exposition est <\/span><b>modulaire<\/b><span style=\"font-weight: 400;\"> e <\/span><b>adaptable<\/b><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il doit \u00eatre facile \u00e0 mettre \u00e0 jour (par exemple, panneaux mobiles, contenu num\u00e9rique, graphiques interchangeables).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Il doit comprendre <\/span><b>des \u00e9l\u00e9ments interactifs<\/b><span style=\"font-weight: 400;\">des \u00e9l\u00e9ments num\u00e9riques ou physiques pour stimuler l&rsquo;engagement (par exemple, des points de contact, la RV, des codes QR, des d\u00e9monstrations).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">L&rsquo;objectif est de <\/span><b>de rendre la salle d&rsquo;exposition vivante dans le temps<\/b><span style=\"font-weight: 400;\">et non une sc\u00e9nographie statique.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b4856a1 e-flex e-con-boxed e-con e-parent\" data-id=\"1b4856a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5c98c7a3 e-con-full e-flex e-con e-child\" data-id=\"5c98c7a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35c77854 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35c77854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f1e4b3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"12f1e4b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Exemples concrets : 3 showrooms qui racontent l'histoire de la marque<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e13dfd6 elementor-widget elementor-widget-text-editor\" data-id=\"3e13dfd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque showroom na\u00eet d&rsquo;un dialogue entre la marque et l&rsquo;espace. Nous relatons ici trois projets dans lesquels Espositiva a transform\u00e9 un besoin commercial en une exp\u00e9rience immersive, efficace et m\u00e9morable. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13587a74 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"13587a74\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e13e1ce elementor-widget elementor-widget-image\" data-id=\"5e13e1ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/x-bionic-2-rbxzhmlqiwpqg58mvyerivih6ldq0draw28h433yrk.webp\" title=\"x-bionic-2\" alt=\"x-bionic-2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f5ed311 elementor-widget elementor-widget-image\" data-id=\"5f5ed311\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/x-bionic-3-rbxzi0pbdf91aao5lmi629ye3dg87ub9y00rb8j268.webp\" title=\"x-bionic-3\" alt=\"x-bionic-3\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67819037 e-flex e-con-boxed e-con e-parent\" data-id=\"67819037\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7d9f9b9e e-con-full e-flex e-con e-child\" data-id=\"7d9f9b9e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19da957b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"19da957b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">X-BIONIC\u00ae - Une salle d'exposition qui tourne vite<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-439e569 elementor-widget elementor-widget-text-editor\" data-id=\"439e569\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.x-bionic.com\/en-it\" target=\"_blank\" rel=\"noopener\"><b>X-BIONIC<\/b><\/a><span style=\"font-weight: 400;\">  est une marque de v\u00eatements techniques de haute performance, d\u00e9di\u00e9e \u00e0 l&rsquo;innovation maximale pour ceux qui vivent le sport comme un d\u00e9fi quotidien. Le showroom con\u00e7u par Espositiva est destin\u00e9 \u00e0   <\/span><b>transmettre l&rsquo;\u00e9nergie, la vitesse et la tension dynamique<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La mise en page est <\/span><b>directionnel<\/b><span style=\"font-weight: 400;\">guidant le visiteur le long d&rsquo;une progression de la performance.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les mat\u00e9riaux techniques et les surfaces brillantes refl\u00e8tent <\/span><b>l&rsquo;esth\u00e9tique high-tech de la marque<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;ensemble de l&rsquo;espace est construit pour raconter le produit <\/span><b>non seulement dans sa conception, mais aussi dans sa fonction<\/b><span style=\"font-weight: 400;\">en repoussant les limites.<\/span><\/li><\/ul><p><b>R\u00e9sultat<\/b><span style=\"font-weight: 400;\">Un environnement coh\u00e9rent avec le positionnement de la marque, capable de captiver \u00e0 la fois les athl\u00e8tes et les partenaires commerciaux.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3611e5f e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"3611e5f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a40c77d elementor-widget elementor-widget-image\" data-id=\"a40c77d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/quattrobi_lab_1-rbxziyji7gjcw9b0414qk1ezh8tfwy1m2ni8l74vy8.webp\" title=\"quattrobi_lab_1\" alt=\"Quattrobi Market - lab\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c602e0a elementor-widget elementor-widget-image\" data-id=\"c602e0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/quattrobi_lab_7-rc6j3kmnmc3zrfpstq9i3ejfibbcbijwr024qrnt1c.webp\" title=\"quattrobi_lab_7\" alt=\"quattrobi_lab_7\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ea5107 e-flex e-con-boxed e-con e-parent\" data-id=\"6ea5107\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5913e93 e-con-full e-flex e-con e-child\" data-id=\"5913e93\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d5c8d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d9d5c8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">March\u00e9 Quattrobi - Lumi\u00e8re en fonctionnement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56cd25a elementor-widget elementor-widget-text-editor\" data-id=\"56cd25a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.quattrobi.it\/fr\" target=\"_blank\" rel=\"noopener\"><b>Quattrobi<\/b><\/a><span style=\"font-weight: 400;\">  est une entreprise sp\u00e9cialis\u00e9e dans l&rsquo;\u00e9clairage architectural. Pour montrer la   <\/span><b>rendu en lumi\u00e8re r\u00e9elle<\/b><span style=\"font-weight: 400;\">n\u00e9cessitait un concept exp\u00e9rientiel. Espositiva a con\u00e7u un environnement immersif : un supermarch\u00e9 \u00e9ducatif o\u00f9 les architectes et les concepteurs peuvent observer l&rsquo;\u00e9volution de l&rsquo;architecture.   <\/span><b>comportement de la lumi\u00e8re<\/b><span style=\"font-weight: 400;\"> sur les mat\u00e9riaux, les formes, les produits.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chaque d\u00e9partement est \u00e9clair\u00e9 diff\u00e9remment pour <\/span><b>mettre en valeur les couleurs et les textures<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le visiteur peut comparer les diff\u00e9rentes technologies dans <\/span><b>dans des contextes r\u00e9els<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;exp\u00e9rience est concr\u00e8te, utile et m\u00e9morable.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"> <\/span><b>R\u00e9sultat<\/b><span style=\"font-weight: 400;\">une salle d&rsquo;exposition qui va au-del\u00e0 de l&rsquo;exposition et devient <\/span><b>un outil p\u00e9dagogique et relationnel<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aed3281 e-flex e-con-boxed e-con e-parent\" data-id=\"aed3281\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4ce9b6 e-con-full e-flex e-con e-child\" data-id=\"a4ce9b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18d7df2 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"18d7df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"neff_roma\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92be1c3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"92be1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Neff Rome - L'\u00e9quilibre entre design et fonctionnalit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36557ed elementor-widget elementor-widget-text-editor\" data-id=\"36557ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lo <\/span><a href=\"https:\/\/www.espositiva.com\/fr\/comment-nous-procedons\/neff-rome\/\"><b>Salle d&rsquo;exposition Neff \u00e0 Rome<\/b><\/a><span style=\"font-weight: 400;\">La salle d&rsquo;exposition Lo Neff \u00e0 Rome, dont Espositiva a \u00e9t\u00e9 responsable, est un espace con\u00e7u pour int\u00e9grer l&rsquo;esth\u00e9tique, l&rsquo;ergonomie et la narration de la marque. <\/span><b>l&rsquo;esth\u00e9tique, l&rsquo;ergonomie et la narration de la marque.<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Le design rappelle l&rsquo;univers de la cuisine <\/span><b>raffin\u00e9 mais accessible<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les produits Neff sont plac\u00e9s dans <\/span><b>dans des environnements r\u00e9els<\/b><span style=\"font-weight: 400;\">pour permettre aux d\u00e9taillants et aux visiteurs d&rsquo;imaginer <\/span><b>d&rsquo;imaginer leur utilisation quotidienne.<\/b><span style=\"font-weight: 400;\"> l&rsquo;utilisation au quotidien.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L&rsquo;\u00e9clairage et l&rsquo;agencement des espaces mettent en valeur <\/span><b>les d\u00e9tails techniques et les atouts distinctifs<\/b><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><b>R\u00e9sultat<\/b><span style=\"font-weight: 400;\">Un point de vente et une formation du personnel \u00e0 la fois \u00e9l\u00e9gants et tr\u00e8s fonctionnels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-144a9b6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"144a9b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaaa17 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9eaaa17\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les erreurs \u00e0 \u00e9viter lors de la conception d'une salle d'exposition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27006b elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"d27006b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"x-bionic-5\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6a0491 elementor-widget elementor-widget-text-editor\" data-id=\"c6a0491\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Concevoir une salle d&rsquo;exposition n&rsquo;est pas chose ais\u00e9e. Trop souvent, m\u00eame les entreprises structur\u00e9es   <\/span><b>faire des choix qui contrarient l&rsquo;investissement<\/b><span style=\"font-weight: 400;\">parce que l&rsquo;espace ne fonctionne pas, ne communique pas ou n&rsquo;implique pas.<\/span><\/p><p><span style=\"font-weight: 400;\">Voici les <\/span><b>5 erreurs les plus courantes<\/b><span style=\"font-weight: 400;\"> qu&rsquo;Espositiva aide \u00e0 \u00e9viter dans chaque projet :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c12f1c e-flex e-con-boxed e-con e-parent\" data-id=\"7c12f1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55c9b69c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"55c9b69c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62548d31 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"62548d31\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Consid\u00e9rez la salle d'exposition comme un catalogue physique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49d29401 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"49d29401\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a737fcc elementor-widget elementor-widget-text-editor\" data-id=\"7a737fcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un showroom n&rsquo;est ni un entrep\u00f4t bien rang\u00e9, ni une vitrine technique. Lorsque l&rsquo;espace n&rsquo;est qu&rsquo;une exposition statique de produits,   <\/span><b>ne g\u00e9n\u00e8re pas d&rsquo;exp\u00e9rience ou d&rsquo;\u00e9motion<\/b><span style=\"font-weight: 400;\">. Le visiteur ne se connecte pas, ne se souvient pas, ne souhaite pas.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f12392a e-flex e-con-boxed e-con e-parent\" data-id=\"6f12392a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54bd2954 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"54bd2954\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0758b5 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7f0758b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ne pas d\u00e9finir d'objectifs clairs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25358704 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"25358704\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd8e17f elementor-widget elementor-widget-text-editor\" data-id=\"1cd8e17f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque salle d&rsquo;exposition doit r\u00e9pondre \u00e0 des questions telles que<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Que voulons-nous que le visiteur fasse, comprenne, ressente ?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voulons-nous g\u00e9n\u00e9rer des prospects, former, \u00e9tonner ?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">En l&rsquo;absence d&rsquo;objectifs clairs, le risque est de <\/span><b>de concevoir un espace g\u00e9n\u00e9rique et inefficace<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4c6e2565 e-flex e-con-boxed e-con e-parent\" data-id=\"4c6e2565\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2644b0d5 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2644b0d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-689bb226 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"689bb226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sous-estimation de la qualit\u00e9 de la lumi\u00e8re<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c7f3c37 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3c7f3c37\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da1fd72 elementor-widget elementor-widget-text-editor\" data-id=\"da1fd72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une erreur grave et fr\u00e9quente. Une mauvaise lumi\u00e8re peut : <\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u00e9pr\u00e9cier le produit,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u00e9former les couleurs,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rendre l&rsquo;environnement d\u00e9sagr\u00e9able ou incompatible avec la marque.<\/span><\/li><\/ul><p><span style=\"text-decoration: underline;\"><span style=\"font-weight: 400;\">Espositiva travaille toujours en synergie avec les \u00e9clairagistes et les techniciens pour assurer une lumi\u00e8re qui <\/span><b>raconte et met en valeur<\/b><span style=\"font-weight: 400;\">.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-100bc0d e-flex e-con-boxed e-con e-parent\" data-id=\"100bc0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e417a22 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e417a22\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1dba69d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1dba69d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">N\u00e9gliger l'int\u00e9gration avec les canaux num\u00e9riques<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1471d9d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1471d9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-129c2a3 elementor-widget elementor-widget-text-editor\" data-id=\"129c2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le showroom ne vit pas seul : il doit dialoguer avec le site web, les m\u00e9dias sociaux, les configurateurs, le CRM. Ne pas anticiper   <\/span><b>les codes QR, le contenu interactif ou le suivi des prospects<\/b><span style=\"font-weight: 400;\"> signifie <\/span><b>manquer une occasion<\/b><span style=\"font-weight: 400;\"> de prolonger l&rsquo;exp\u00e9rience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a18e434 e-flex e-con-boxed e-con e-parent\" data-id=\"a18e434\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a154162 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a154162\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-759f7ae elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"759f7ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Concevoir un espace qui \"vieillit\" apr\u00e8s six mois<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e76c57 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e76c57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67dedaf elementor-widget elementor-widget-text-editor\" data-id=\"67dedaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les tendances, les produits et les collections changent rapidement. Si la salle d&rsquo;exposition n&rsquo;est pas con\u00e7ue avec un   <\/span><b>logique modulaire et \u00e9volutive<\/b><span style=\"font-weight: 400;\">n\u00e9cessitera des interventions co\u00fbteuses et complexes. Expositive travaille toujours sur des syst\u00e8mes   <\/span><b>flexible et intelligent<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f7fed6d e-flex e-con-boxed e-con e-parent\" data-id=\"4f7fed6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e0a0b65 e-con-full e-flex e-con e-child\" data-id=\"e0a0b65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b2b0a8 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b2b0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b2dcaf8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6b2dcaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1079449e elementor-widget elementor-widget-text-editor\" data-id=\"1079449e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un showroom n&rsquo;est pas seulement un environnement physique : c&rsquo;est <\/span><b>une extension concr\u00e8te de votre marque<\/b><span style=\"font-weight: 400;\">. C&rsquo;est l\u00e0 que le visiteur devient un client, que le produit devient une exp\u00e9rience, que l&rsquo;identit\u00e9 devient une histoire.<\/span><span style=\"font-weight: 400;\"><br><\/span> <span style=\"font-weight: 400;\"> Concevoir une salle d&rsquo;exposition efficace signifie <\/span><b>mettre en sc\u00e8ne votre valeur<\/b><span style=\"font-weight: 400;\">en transformant l&rsquo;espace en un outil de relation, de vente et de positionnement.<\/span><\/p><p><span style=\"font-weight: 400;\">Qu&rsquo;il s&rsquo;agisse de technologie, d&rsquo;\u00e9clairage, d&rsquo;alimentation, de sport ou de design, chaque marque a besoin d&rsquo;un espace qui la repr\u00e9sente avec pr\u00e9cision et personnalit\u00e9. <\/span><b>qui la repr\u00e9sente avec pr\u00e9cision et personnalit\u00e9<\/b><span style=\"font-weight: 400;\">. Aller \u00e0 la page  <\/span><a href=\"https:\/\/www.espositiva.com\/fr\/competences\/espaces-dentreprise\/\"><span style=\"font-weight: 400;\">section d\u00e9di\u00e9e.<\/span><\/a><\/p><p><span style=\"font-weight: 400;\">Chez Espositiva, nous concevons des salles d&rsquo;exposition <\/span><b>con\u00e7us pour durer, \u00e9voluer et s&rsquo;impliquer<\/b><span style=\"font-weight: 400;\">construits avec le client dans les moindres d\u00e9tails.<\/span><\/p><p><span style=\"font-weight: 400;\">\ud83d\udc49  <\/span><b>Vous avez un nouveau showroom en t\u00eate ? Ou souhaitez-vous transformer un espace existant en un environnement plus strat\u00e9gique ? <\/b><b><br><\/b> <span style=\"font-weight: 400;\"> Contactez-nous pour une <\/span><b>conseil sur mesure<\/b><span style=\"font-weight: 400;\">. Nous serons heureux d&rsquo;imaginer avec vous le showroom qui vous ressemble.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20dce35 e-flex e-con-boxed e-con e-parent\" data-id=\"20dce35\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ea5738e e-con-full e-flex e-con e-child\" data-id=\"ea5738e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17fb51b elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"17fb51b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8b9d0a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"a8b9d0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Questions fr\u00e9quemment pos\u00e9es sur l'am\u00e9nagement des salles d'exposition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4882a3 elementor-widget elementor-widget-text-editor\" data-id=\"a4882a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>Combien de temps faut-il pour concevoir et mettre en place une salle d&rsquo;exposition d&rsquo;entreprise ?<\/b><\/p><p><span style=\"font-weight: 400;\">Cela d\u00e9pend de la complexit\u00e9 et de la surface : un projet moyen peut prendre de <b>6 \u00e0 12 semaines<\/b>, y compris la conception, la mise en page, le rendu, la production et la mise en place.<\/span><\/p><p><b>Combien co\u00fbte l&rsquo;am\u00e9nagement d&rsquo;une salle d&rsquo;exposition professionnelle ?<\/b><\/p><p><span style=\"font-weight: 400;\">Le budget varie en fonction des mat\u00e9riaux, des technologies utilis\u00e9es et de la taille. Chez Espositiva, nous construisons   <\/span><b>des devis sur mesure<\/b><span style=\"font-weight: 400;\">avec une approche modulaire et \u00e9volutive.<\/span><\/p><p><b>Une salle d&rsquo;exposition peut-elle \u00eatre facilement am\u00e9lior\u00e9e au fil du temps ?<\/b><\/p><p><span style=\"font-weight: 400;\">Absolument, s&rsquo;il est con\u00e7u intelligemment. Nous utilisons   <\/span><b>des structures modulaires, des graphismes interchangeables et des technologies \u00e9volutives<\/b><span style=\"font-weight: 400;\"> pour garantir une flexibilit\u00e9 maximale<\/span><\/p><p><b>Puis-je int\u00e9grer des outils num\u00e9riques tels que des tablettes, des configurateurs ou la r\u00e9alit\u00e9 augment\u00e9e ?<\/b><\/p><p><span style=\"font-weight: 400;\">Bien entendu. Notre approche implique l&rsquo;int\u00e9gration native de   <\/span><b>des \u00e9l\u00e9ments num\u00e9riques<\/b><span style=\"font-weight: 400;\"> pour prolonger l&rsquo;exp\u00e9rience et collecter des donn\u00e9es pr\u00e9cieuses aupr\u00e8s des visiteurs.<\/span><\/p><p><b>Avez-vous une exp\u00e9rience dans des secteurs sp\u00e9cifiques ?<\/b><\/p><p><span style=\"font-weight: 400;\">Oui : des performances sportives (X-BIONIC\u00ae) \u00e0 la technologie alimentaire (Neff) en passant par la conception d&rsquo;\u00e9clairage (Quattrobi). Chaque projet commence par la <\/span><b>l&rsquo;identit\u00e9 de la marque<\/b><span style=\"font-weight: 400;\"> et est d\u00e9velopp\u00e9e en collaboration avec le client.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60e14bc8 e-flex e-con-boxed e-con e-parent\" data-id=\"60e14bc8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1b062b e-con-full e-flex e-con e-child\" data-id=\"d1b062b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-751dce4 e-con-full e-flex e-con e-child\" data-id=\"751dce4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13365d93 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"13365d93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Avec Espositiva, chaque espace<br>devient une exp\u00e9rience extraordinaire.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a7bd5c elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"36a7bd5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Donnez vie \u00e0 vos espaces, contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-227cc16c elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"227cc16c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Des espaces exp\u00e9rientiels qui racontent l&rsquo;identit\u00e9 de votre marque \u00c0 l&rsquo;heure o\u00f9 tout est num\u00e9rique, le salle d&rsquo;exposition d&rsquo;entreprise [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts\/4038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/comments?post=4038"}],"version-history":[{"count":10,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts\/4038\/revisions"}],"predecessor-version":[{"id":4091,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts\/4038\/revisions\/4091"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/media\/3981"}],"wp:attachment":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/media?parent=4038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/categories?post=4038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/tags?post=4038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}