{"id":4140,"date":"2025-10-05T12:33:50","date_gmt":"2025-10-05T10:33:50","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4140"},"modified":"2025-11-28T11:25:17","modified_gmt":"2025-11-28T10:25:17","slug":"espaces-exposition-activations-interactives","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/fr\/espaces-exposition-activations-interactives\/","title":{"rendered":"Espaces d&rsquo;exposition et activations : inciter les clients \u00e0 vivre des exp\u00e9riences interactives"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4140\" class=\"elementor elementor-4140 elementor-4101\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cadefa5 e-flex e-con-boxed e-con e-parent\" data-id=\"cadefa5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5730cbc7 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5730cbc7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Espaces d&rsquo;exposition et activations : inciter les clients \u00e0 vivre des exp\u00e9riences interactives<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ba6b540 e-con-full e-flex e-con e-child\" data-id=\"1ba6b540\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-704d198 elementor-widget elementor-widget-image\" data-id=\"704d198\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1334\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1.webp\" class=\"attachment-full size-full wp-image-4144\" alt=\"\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-header-1-2048x1067.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-605fe143 e-flex e-con-boxed e-con e-parent\" data-id=\"605fe143\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7b6466ba e-con-full e-flex e-con e-child\" data-id=\"7b6466ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-422ad733 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"422ad733\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__422ad733\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__422ad733\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__422ad733\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28b757a2 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"28b757a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parce qu'aujourd'hui, il ne suffit plus de \"mettre en place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d39e87 elementor-widget elementor-widget-text-editor\" data-id=\"39d39e87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le contexte contemporain des foires, l&rsquo;espace d&rsquo;exposition a depuis longtemps cess\u00e9 d&rsquo;\u00eatre une simple vitrine. Aujourd&rsquo;hui, une marque pr\u00e9sente \u00e0 une foire n&rsquo;est pas simplement appel\u00e9e \u00e0 \u00ab\u00a0exposer\u00a0\u00bb, mais \u00e0   <\/span><b>impliquer<\/b><span style=\"font-weight: 400;\">. Dans un environnement surcharg\u00e9 de stimuli visuels, le v\u00e9ritable d\u00e9fi n&rsquo;est pas d&rsquo;\u00eatre vu, mais d&rsquo;\u00eatre vu.  <\/span><b>se souvenir<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Le public a chang\u00e9 : il est plus inform\u00e9, moins patient et beaucoup plus s\u00e9lectif. Pour les marques, cela signifie qu&rsquo;il faut abandonner l&rsquo;approche passive de l&rsquo;exposition au profit d&rsquo;une approche de la communication.   <\/span><b>la narration active<\/b><span style=\"font-weight: 400;\">. C&rsquo;est pr\u00e9cis\u00e9ment l\u00e0 qu&rsquo;interviennent les activations : des outils con\u00e7us pour  <\/span><b>transformer la visite en exp\u00e9rience<\/b><span style=\"font-weight: 400;\">et le stand un v\u00e9ritable <\/span><b>support relationnel<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5d8c15 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d5d8c15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que sont r\u00e9ellement les activations \u00e9quitables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d761ca4 elementor-widget elementor-widget-text-editor\" data-id=\"5d761ca4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le langage de conception d&rsquo;Espositiva, nous parlons de <\/span><b>activations<\/b><span style=\"font-weight: 400;\"> pour d\u00e9signer toutes les exp\u00e9riences &#8211; physiques ou num\u00e9riques &#8211; qui impliquent activement le visiteur et stimulent l&rsquo;interaction.<\/span><\/p><p><span style=\"font-weight: 400;\">Parlons-en <\/span><b>jeux personnalis\u00e9s<\/b><span style=\"font-weight: 400;\">exp\u00e9riences sensorielles, installations tactiles, environnements immersifs, d\u00e9monstrations interactives. \u00c0 des ann\u00e9es-lumi\u00e8re du contenu passif, ces activations   <\/span><b>attirer l&rsquo;attention, stimuler la curiosit\u00e9 et cr\u00e9er un lien r\u00e9el avec la marque.<\/b><span style=\"font-weight: 400;\"> avec la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d981b5e elementor-widget elementor-widget-text-editor\" data-id=\"d981b5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Nous concevons et mettons en \u0153uvre des jeux physiques et num\u00e9riques, en les int\u00e9grant \u00e0 l&rsquo;am\u00e9nagement de l&rsquo;exposition et au langage de votre marque\u00a0\u00bb &#8211; Exposition<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-989c076 elementor-widget elementor-widget-text-editor\" data-id=\"989c076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le monde du B2B, o\u00f9 la concurrence se joue sur la perception de la comp\u00e9tence, de la fiabilit\u00e9 et de l&rsquo;innovation, une<\/span><b>activation bien construite<\/b><span style=\"font-weight: 400;\"> bien construite devient un outil puissant de diff\u00e9renciation et de positionnement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60913f62 e-flex e-con-boxed e-con e-parent\" data-id=\"60913f62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1018e64d e-con-full e-flex e-con e-child\" data-id=\"1018e64d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3f44bfef e-con-full e-flex e-con e-child\" data-id=\"3f44bfef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6eee5b01 elementor-widget elementor-widget-image\" data-id=\"6eee5b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-1024x534.webp\" class=\"attachment-large size-large wp-image-4131\" alt=\"\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-1024x534.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-300x156.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-768x400.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-1536x800.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/zeliatech-x-espositiva-2048x1067.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3972d2c3 e-con-full e-flex e-con e-child\" data-id=\"3972d2c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1172014 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1172014\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Activation = relation : le nouveau r\u00f4le du stand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7765f329 e-flex e-con-boxed e-con e-parent\" data-id=\"7765f329\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-28eb5758 e-con-full e-flex e-con e-child\" data-id=\"28eb5758\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21a936a5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"21a936a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une bonne activation repose sur trois leviers fondamentaux :<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u00c9motion<\/b><span style=\"font-weight: 400;\">: stimule la surprise, la curiosit\u00e9, le jeu, la gratification<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>La participation<\/b><span style=\"font-weight: 400;\">Le site Web de la Commission europ\u00e9enne : il implique activement le visiteur, le transformant en protagoniste.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e9morisation<\/b><span style=\"font-weight: 400;\">: cr\u00e9e un souvenir concret et partageable, souvent aussi en ligne<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Des \u00e9tudes et des donn\u00e9es confirment que le visiteur impliqu\u00e9 dans une activit\u00e9 interactive a tendance \u00e0.. :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">rester plus longtemps dans le stand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">se souvenir plus facilement de la marque<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">seront plus enclins \u00e0 quitter leurs contacts<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Il ne s&rsquo;agit pas seulement d&rsquo;une question d&rsquo;esth\u00e9tique, mais de <\/span><b>strat\u00e9gie comportementale<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-664cb148 e-flex e-con-boxed e-con e-parent\" data-id=\"664cb148\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6dc2ce62 e-con-full e-flex e-con e-child\" data-id=\"6dc2ce62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-513a117e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"513a117e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1efdb58c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1efdb58c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas : Zeliatech et le Plinko<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e82fbaa e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"4e82fbaa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16d70d11 elementor-widget elementor-widget-image\" data-id=\"16d70d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/zeliatech-plinko-2-re973r43fcgcvejamb2wkagql19syhiqh0v5wciksg.webp\" title=\"zeliatech &#8211; plinko 2\" alt=\"zeliatech - plinko 2\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdb9258 elementor-widget elementor-widget-image\" data-id=\"7fdb9258\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/zeliatech-plinko-1-re973kj83i7cm4suoq8iku4ifc68glsm44arjesc00.webp\" title=\"zeliatech &#8211; plinko 1\" alt=\"zeliatech - plinko 1\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd9107b e-flex e-con-boxed e-con e-parent\" data-id=\"5dd9107b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1a069978 e-con-full e-flex e-con e-child\" data-id=\"1a069978\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30271375 elementor-widget elementor-widget-text-editor\" data-id=\"30271375\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour la marque <\/span><b>Zeliatech<\/b><span style=\"font-weight: 400;\">active dans le secteur des technologies environnementales, Espositiva a con\u00e7u une <\/span><b>activation sur mesure<\/b><span style=\"font-weight: 400;\">un jeu de Plinko analogique, enti\u00e8rement personnalis\u00e9.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;objectif \u00e9tait double :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ca79c4c elementor-widget elementor-widget-text-editor\" data-id=\"5ca79c4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">augmenter le nombre de visiteurs sur le stand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">collecter des prospects de mani\u00e8re naturelle et non intrusive<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-736a3183 elementor-widget elementor-widget-text-editor\" data-id=\"736a3183\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;op\u00e9ration est simple et efficace : le visiteur <\/span><b>l\u00e2che une balle<\/b><span style=\"font-weight: 400;\">  dans l&rsquo;installation Plinko et, en fonction du parcours al\u00e9atoire, il recevra un prix. Pour participer, il doit laisser ses coordonn\u00e9es. <\/span><\/p><p><span style=\"font-weight: 400;\">Ce qui ressemblait \u00e0 un jeu \u00e9tait en fait un <\/span><b>m\u00e9canisme d&rsquo;engagement et de conversion<\/b><span style=\"font-weight: 400;\">  parfaitement int\u00e9gr\u00e9 au stand. Le r\u00e9sultat ? Une file d&rsquo;attente constante, une perception ludique et innovante de la marque et une base de donn\u00e9es de prospects hautement qualifi\u00e9s.  <\/span><\/p><p><span style=\"font-weight: 400;\">Pour en savoir plus, consultez la page <\/span><a href=\"https:\/\/www.espositiva.com\/fr\/competences\/jeux-et-activations\/\"><span style=\"font-weight: 400;\">Jeux et activations<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4829527d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4829527d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d45a8d2 elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d45a8d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 5 r\u00e8gles pour concevoir des activations efficaces<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3e0d99 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"1c3e0d99\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Stand Zeliatech by Espositiva\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-967404 e-flex e-con-boxed e-con e-parent\" data-id=\"967404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5166be3b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5166be3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b06fe0a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2b06fe0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Coh\u00e9rence de la marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-347fd945 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"347fd945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17ca20ed elementor-widget elementor-widget-text-editor\" data-id=\"17ca20ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;activation doit \u00eatre une <\/span><b>une projection de l&rsquo;identit\u00e9 de l&rsquo;entreprise<\/b><span style=\"font-weight: 400;\">et non un simple divertissement.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d584249 e-flex e-con-boxed e-con e-parent\" data-id=\"2d584249\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23fd9b4d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23fd9b4d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b06598d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b06598d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objectif clair<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a2bc4c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1a2bc4c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a1c60ff elementor-widget elementor-widget-text-editor\" data-id=\"4a1c60ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">G\u00e9n\u00e9ration de leads, sensibilisation, lancement de produit ? Chaque activation doit r\u00e9pondre \u00e0 un objectif concret. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c86f1d8 e-flex e-con-boxed e-con e-parent\" data-id=\"2c86f1d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1506f9ae e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1506f9ae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58ae7354 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"58ae7354\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration \u00e0 l'espace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-57708f30 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"57708f30\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d75276 elementor-widget elementor-widget-text-editor\" data-id=\"5d75276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le jeu ou l&rsquo;exp\u00e9rience doit se fondre dans le stand et ne pas \u00eatre un \u00e9l\u00e9ment ext\u00e9rieur. L&rsquo;agencement, le flux, les mat\u00e9riaux doivent \u00eatre harmonieux. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e25c0ff e-flex e-con-boxed e-con e-parent\" data-id=\"e25c0ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-84c35fc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"84c35fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19ae78f elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"19ae78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Facilit\u00e9 d'utilisation et soins humains<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08faab2 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"08faab2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a66c85 elementor-widget elementor-widget-text-editor\" data-id=\"3a66c85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une bonne activation est intuitive, mais elle ne fonctionne que si elle est <\/span><b>assur\u00e9e par du personnel form\u00e9<\/b><span style=\"font-weight: 400;\"> et s&rsquo;il est int\u00e9gr\u00e9 au flux de r\u00e9ception.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2fdd27 e-flex e-con-boxed e-con e-parent\" data-id=\"d2fdd27\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-54fa4aa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"54fa4aa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee7416d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ee7416d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9canisme de retour<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fdb22a8 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fdb22a8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c4136f elementor-widget elementor-widget-text-editor\" data-id=\"6c4136f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque activation doit g\u00e9n\u00e9rer <\/span><b>une trace utile<\/b><span style=\"font-weight: 400;\">un lead, un insight, un partage social, une conversation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36cb213c e-flex e-con-boxed e-con e-parent\" data-id=\"36cb213c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4a43061a e-con-full e-flex e-con e-child\" data-id=\"4a43061a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddff7b7 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1ddff7b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b44e6dd elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3b44e6dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la conception \u00e0 la strat\u00e9gie : quand l'activation fait la diff\u00e9rence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ee9631e elementor-widget elementor-widget-text-editor\" data-id=\"3ee9631e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De plus en plus de grandes entreprises choisissent d&rsquo;investir dans des activations car elles ont compris qu&rsquo;aujourd&rsquo;hui <\/span><b>le stand est un outil strat\u00e9gique, pas seulement un contenant<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Exhibit int\u00e8gre des activit\u00e9s d\u00e8s la phase de conception, en \u00e9troite collaboration avec les responsables de marques, les architectes et les designers. Chaque \u00e9l\u00e9ment est pris en compte : du message au m\u00e9canisme, de l&rsquo;esth\u00e9tique \u00e0 la logistique. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fd7b5a elementor-widget elementor-widget-text-editor\" data-id=\"0fd7b5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">\u00ab\u00a0Nous op\u00e9rons dans les principaux centres d&rsquo;exposition europ\u00e9ens, en g\u00e9rant enti\u00e8rement tous les aspects logistiques, organisationnels et d&rsquo;autorisation\u00a0\u00bb &#8211; Exposition<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4111b03 e-flex e-con-boxed e-con e-parent\" data-id=\"4111b03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bcd2355 e-con-full e-flex e-con e-child\" data-id=\"bcd2355\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aba970a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"aba970a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ed8351 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9ed8351\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion : le stand en tant qu'exp\u00e9rience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd361d elementor-widget elementor-widget-text-editor\" data-id=\"dcd361d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un stand qui fonctionne aujourd&rsquo;hui est un espace <\/span><b>vivant<\/b><span style=\"font-weight: 400;\">qui parle, qui engage et dont on se souvient. Les activations ne sont pas des fioritures cr\u00e9atives, mais des outils de marketing exp\u00e9rientiel tr\u00e8s efficaces. <\/span><\/p><p><span style=\"font-weight: 400;\">Dans l&rsquo;avenir des salons B2B, ceux qui sauront v\u00e9ritablement activer leurs espaces s&rsquo;imposeront comme des marques capables non seulement d&rsquo;exposer, mais aussi de <\/span><b>dialoguer, impliquer, transformer chaque visite en un souvenir durable<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9adac5d e-flex e-con-boxed e-con e-parent\" data-id=\"9adac5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-17892b5 e-con-full e-flex e-con e-child\" data-id=\"17892b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be64a2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9be64a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57895fb elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"57895fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Activations \u00e9quitables<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c294bee elementor-widget elementor-widget-text-editor\" data-id=\"c294bee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1. Qu&rsquo;entend-on exactement par \u00ab\u00a0activation\u00a0\u00bb sur un stand d&rsquo;exposition ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c94506e elementor-widget elementor-widget-text-editor\" data-id=\"c94506e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Une activation est une exp\u00e9rience con\u00e7ue pour engager activement le visiteur. Il peut s&rsquo;agir d&rsquo;un jeu, d&rsquo;une d\u00e9monstration interactive, d&rsquo;une exp\u00e9rience sensorielle ou num\u00e9rique, mais toujours dans le but de susciter l&rsquo;attention, la participation et la m\u00e9morisation. Son objectif est de cr\u00e9er une relation significative entre la marque et le public.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9496da elementor-widget elementor-widget-text-editor\" data-id=\"c9496da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2. Quelle est la diff\u00e9rence entre un jeu et une activation ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da56d10 elementor-widget elementor-widget-text-editor\" data-id=\"da56d10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un jeu peut \u00eatre une activation, mais toutes les activations ne sont pas des jeux. La diff\u00e9rence se situe au niveau du   <\/span><b>projet strat\u00e9gique sous-jacent<\/b><span style=\"font-weight: 400;\">une activation est con\u00e7ue pour r\u00e9pondre \u00e0 des objectifs marketing pr\u00e9cis (g\u00e9n\u00e9ration de leads, notori\u00e9t\u00e9 de la marque, positionnement), en s&rsquo;int\u00e9grant \u00e0 l&rsquo;identit\u00e9 et aux espaces de la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fd67e2 elementor-widget elementor-widget-text-editor\" data-id=\"1fd67e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3. Pourquoi les activations sont-elles plus efficaces qu&rsquo;une simple pr\u00e9sentation de produits ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9900eca elementor-widget elementor-widget-text-editor\" data-id=\"9900eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parce qu&rsquo;ils suscitent des \u00e9motions, de l&rsquo;attention et de l&rsquo;implication. Les visiteurs se souviennent plus facilement d&rsquo;une exp\u00e9rience v\u00e9cue que d&rsquo;un message statique. Dans un environnement concurrentiel tel qu&rsquo;un salon, la distinction passe de plus en plus par l&rsquo;exp\u00e9rience v\u00e9cue, et pas seulement par ce que l&rsquo;on montre.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77851e5 elementor-widget elementor-widget-text-editor\" data-id=\"77851e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t4. Combien co\u00fbte la conception d&rsquo;une activation ?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8ebdd elementor-widget elementor-widget-text-editor\" data-id=\"bb8ebdd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le co\u00fbt d\u00e9pend de plusieurs facteurs : la complexit\u00e9 de l&rsquo;id\u00e9e, les mat\u00e9riaux, la technologie, la personnalisation et le nombre de foires o\u00f9 elle sera reproduite. Espositiva propose des solutions sur mesure, \u00e9volutives et toujours conformes au budget et aux objectifs du client. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf27416 elementor-widget elementor-widget-text-editor\" data-id=\"cf27416\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5. Comment l&rsquo;activation est-elle int\u00e9gr\u00e9e au stand d&rsquo;exposition ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b0209 elementor-widget elementor-widget-text-editor\" data-id=\"60b0209\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">D\u00e8s la phase de conception. L&rsquo;activation est con\u00e7ue comme une partie int\u00e9grante de l&rsquo;agencement du stand : dans les flux, les mat\u00e9riaux, le langage visuel et narratif. Cela garantit une coh\u00e9rence et une efficacit\u00e9 maximale, en \u00e9vitant les effets \u00ab\u00a0gadgets\u00a0\u00bb hors contexte.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7a2da elementor-widget elementor-widget-text-editor\" data-id=\"9b7a2da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>6. Est-il possible de collecter des prospects par le biais d&rsquo;activations ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f535281 elementor-widget elementor-widget-text-editor\" data-id=\"f535281\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oui, et c&rsquo;est l&rsquo;un des principaux objectifs. Les activations bien con\u00e7ues cr\u00e9ent des moments d&rsquo;\u00e9change au cours desquels le visiteur est pr\u00eat \u00e0 laisser ses donn\u00e9es en \u00e9change d&rsquo;une exp\u00e9rience ou d&rsquo;un contenu de valeur. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6db296f elementor-widget elementor-widget-text-editor\" data-id=\"6db296f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>7. Quels sont les domaines o\u00f9 les activations fonctionnent le mieux ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3500aea elementor-widget elementor-widget-text-editor\" data-id=\"3500aea\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tous ceux pour lesquels la marque doit <\/span><b>communiquer une valeur, une technologie ou une exp\u00e9rience<\/b><span style=\"font-weight: 400;\">. Des technologies environnementales (telles que Zeliatech) \u00e0 l&rsquo;alimentation, du design \u00e0 l&rsquo;industrie pharmaceutique. La cl\u00e9 est toujours l&rsquo;alignement entre l&rsquo;activation et l&rsquo;identit\u00e9 de la marque. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c203ef e-flex e-con-boxed e-con e-parent\" data-id=\"76c203ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-46166ae3 e-con-full e-flex e-con e-child\" data-id=\"46166ae3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6f41a14b e-con-full e-flex e-con e-child\" data-id=\"6f41a14b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcad0 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dbcad0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Avec Espositiva, chaque espace<br>devient une exp\u00e9rience extraordinaire.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d2bb0d elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"72d2bb0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Donnez vie \u00e0 vos espaces, contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6141dec4 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"6141dec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Parce qu&rsquo;aujourd&rsquo;hui, il ne suffit plus de \u00ab\u00a0mettre en place Dans le contexte contemporain des foires, l&rsquo;espace d&rsquo;exposition a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4144,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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