{"id":4304,"date":"2025-11-12T10:45:56","date_gmt":"2025-11-12T09:45:56","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4304"},"modified":"2025-11-28T11:10:27","modified_gmt":"2025-11-28T10:10:27","slug":"wine-paris-2026-stand-pasqua-espositiva","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/fr\/wine-paris-2026-stand-pasqua-espositiva\/","title":{"rendered":"Wine Paris 2026 : quand l&rsquo;esth\u00e9tique devient une valeur cl\u00e9 dans l&rsquo;excellence du vin &#8211; le cas Pasqua"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4304\" class=\"elementor elementor-4304 elementor-4266\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f8b7fcb e-flex e-con-boxed e-con e-parent\" data-id=\"7f8b7fcb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49caca38 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"49caca38\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Wine Paris 2026 : quand l&rsquo;esth\u00e9tique devient une valeur cl\u00e9 dans l&rsquo;excellence du vin &#8211; le cas Pasqua<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-250750ca e-con-full e-flex e-con e-child\" data-id=\"250750ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3aec08 elementor-widget elementor-widget-image\" data-id=\"4f3aec08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1355\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-scaled.webp\" class=\"attachment-full size-full wp-image-4284\" alt=\"Stand Pasqua alla fiera Vinitaly del 2023\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-scaled.webp 2560w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-23-header-2048x1084.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2010b617 e-flex e-con-boxed e-con e-parent\" data-id=\"2010b617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ec9830e e-con-full e-flex e-con e-child\" data-id=\"4ec9830e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e2654d elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"34e2654d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__34e2654d\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__34e2654d\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__34e2654d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468df0c7 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"468df0c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parce qu'aujourd'hui, il ne suffit plus de \"mettre en place<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-550b4e24 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"550b4e24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le changement de comportement des visiteurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e4fc3cb elementor-widget elementor-widget-text-editor\" data-id=\"3e4fc3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le monde du vin, la foire n&rsquo;est plus seulement un lieu de d\u00e9gustation, mais un espace o\u00f9 l&rsquo;on peut vivre une exp\u00e9rience culturelle et esth\u00e9tique. <\/span><b>une exp\u00e9rience culturelle et esth\u00e9tique<\/b><span style=\"font-weight: 400;\">. Les acheteurs, les journalistes et les passionn\u00e9s recherchent l&rsquo;authenticit\u00e9 et un langage visuel coh\u00e9rent avec les valeurs de la marque. Des \u00e9v\u00e9nements tels que   <\/span><b>Wine Paris <\/b><span style=\"font-weight: 400;\">repr\u00e9sentent aujourd&rsquo;hui l&rsquo;excellence de cette approche : une plateforme internationale o\u00f9 l&rsquo;art, le design et la culture du vin se rencontrent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50be6c18 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"50be6c18\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">De la vision \u00e0 l'exp\u00e9rience : les exigences des leaders de la marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d98ed3c elementor-widget elementor-widget-text-editor\" data-id=\"1d98ed3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les principaux fabricants savent que l&rsquo;image d&rsquo;une marque passe aussi par l&rsquo;espace dans lequel elle est pr\u00e9sent\u00e9e. L&rsquo;agencement est devenu une   <\/span><b>outil de positionnement strat\u00e9gique<\/b><span style=\"font-weight: 400;\">Il communique le prestige, la contemporan\u00e9it\u00e9 et la qualit\u00e9 avant m\u00eame le premier gobelet. Dans les foires internationales,   <\/span><b>l&rsquo;esth\u00e9tique est le nouveau langage de la valeur<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d72bb3 e-flex e-con-boxed e-con e-parent\" data-id=\"6d72bb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e27e7a4 e-con-full e-flex e-con e-child\" data-id=\"e27e7a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c272769 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c272769\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que repr\u00e9sente Wine Paris sur la sc\u00e8ne internationale<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2fd63c elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c2fd63c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Un \u00e9v\u00e9nement qui symbolise l'\u00e9l\u00e9gance et les affaires<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a47c2 elementor-widget elementor-widget-text-editor\" data-id=\"16a47c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avec plus de 40 000 visiteurs professionnels et plus de 3 800 exposants, <\/span><b>Wine Paris <\/b> <span style=\"font-weight: 400;\">est aujourd&rsquo;hui le salon europ\u00e9en le plus repr\u00e9sentatif de l&rsquo;\u0153nologie et de la distribution internationale. Chaque ann\u00e9e, en f\u00e9vrier, Paris devient un lieu de rencontre o\u00f9   <\/span><b>affaires, culture et mode de vie<\/b><span style=\"font-weight: 400;\">  se confondent. Dans ce contexte, la conception d&rsquo;une foire n&rsquo;est pas une simple conception de sc\u00e8ne, mais plut\u00f4t une conception d&rsquo;espace.   <\/span><b>manifeste sur la vision et l&rsquo;identit\u00e9<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f514dc4 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f514dc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La valeur de l'expertise esth\u00e9tique dans le secteur du vin<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd47687 elementor-widget elementor-widget-text-editor\" data-id=\"dd47687\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans le monde du vin, la beaut\u00e9 n&rsquo;est pas seulement une question de forme, mais aussi de substance. C&rsquo;est \u00e0 travers le design et l&rsquo;exp\u00e9rience que le public per\u00e7oit la beaut\u00e9 du vin.   <\/span><b>soins, tradition et cr\u00e9ativit\u00e9<\/b><span style=\"font-weight: 400;\">  qui se cachent derri\u00e8re chaque bouteille. Un stand bien con\u00e7u raconte l&rsquo;histoire du vin en tant que culture et non en tant que produit. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec9918e e-flex e-con-boxed e-con e-parent\" data-id=\"ec9918e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-df99089 e-con-full e-flex e-con e-child\" data-id=\"df99089\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8937a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ba8937a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99e9d08 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"99e9d08\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9tude de cas : Pasqua Wines - \u00e9volution de l'identit\u00e9 de l'exposition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f6b0293 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"f6b0293\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b1c349 elementor-widget elementor-widget-image\" data-id=\"7b1c349\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/vinitaly-23-relaye9xvtrfy901a6ag8b7onu36bbac2hxuhpuc3k.webp\" title=\"vinitaly-23\" alt=\"Stand Pasqua alla fiera Vinitaly del 2023\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f8161a elementor-widget elementor-widget-image\" data-id=\"5f8161a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/wine-paris-25-relayw4vhofw2ua3dw0d1opfy5n5dk98gyc2lz3utc.webp\" title=\"wine-paris-25\" alt=\"Stand Pasqua alla fiera Wine Paris del 2025\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48daa33 e-flex e-con-boxed e-con e-parent\" data-id=\"48daa33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d76ef22 e-con-full e-flex e-con e-child\" data-id=\"d76ef22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-98aceb1 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"98aceb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c0 propos de Easter Vineyards and Cellars<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3c549 elementor-widget elementor-widget-text-editor\" data-id=\"cb3c549\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Fond\u00e9e en <\/span><b>1925 \u00e0 V\u00e9rone<\/b><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/pasqua.it\/it\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Pasqua<\/span><\/a><span style=\"font-weight: 400;\">  est l&rsquo;une des caves italiennes les plus repr\u00e9sentatives au monde. L&rsquo;entreprise se d\u00e9finit comme   <\/span><b>\u00ab\u00a0La Maison du non-conventionnel<\/b><span style=\"font-weight: 400;\">un manifeste qui r\u00e9sume sa philosophie : allier tradition et innovation, racines et exp\u00e9rimentation.<\/span><\/p><p><span style=\"font-weight: 400;\">Ses racines <\/span><b>Ses racines se trouvent dans la Valpolicella<\/b><span style=\"font-weight: 400;\">La famille Pasqua a su pr\u00e9server le territoire dont elle tire son identit\u00e9 et sa qualit\u00e9, mais la vision est tourn\u00e9e vers l&rsquo;avenir : l&rsquo;art, la cr\u00e9ativit\u00e9 et la recherche sont au c\u0153ur du projet d&rsquo;entreprise. Comme le d\u00e9clare la famille Pasqua :   <\/span><i><span style=\"font-weight: 400;\">\u00ab\u00a0Nous pensons que la cr\u00e9ativit\u00e9 contient la graine de l&rsquo;urgence qui doit \u00eatre cultiv\u00e9e avec amour et attention, tout comme le sol.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, P\u00e2ques est reconnue pour sa <\/span><b>vocation internationale<\/b><span style=\"font-weight: 400;\">avec plus de 80 % de son chiffre d&rsquo;affaires r\u00e9alis\u00e9 \u00e0 l&rsquo;\u00e9tranger et une position de plus en plus forte dans le segment haut de gamme. Son style combine   <\/span><b>\u00e9l\u00e9gance, innovation et style italien contemporain<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1c44797 e-flex e-con-boxed e-con e-parent\" data-id=\"1c44797\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48afb36 e-con-full e-flex e-con e-child\" data-id=\"48afb36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d09904f e-con-full e-flex e-con e-child\" data-id=\"d09904f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e6e614 elementor-widget elementor-widget-image\" data-id=\"3e6e614\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"542\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-1024x542.webp\" class=\"attachment-large size-large wp-image-4294\" alt=\"Stand Pasqua alla fiera Vinitaly del 2025\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-1024x542.webp 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-300x159.webp 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-768x406.webp 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-1536x813.webp 1536w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2025\/11\/vinitaly-25-2048x1084.webp 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4be3ff4 e-con-full e-flex e-con e-child\" data-id=\"4be3ff4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-671ca07c e-flex e-con-boxed e-con e-parent\" data-id=\"671ca07c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4f042611 e-con-full e-flex e-con e-child\" data-id=\"4f042611\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6147e6dc elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6147e6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Objectif du projet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b3f8abb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2b3f8abb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Depuis des ann\u00e9es <\/span><a href=\"https:\/\/www.espositiva.com\/fr\/comment-nous-procedons\/pasqua\/\"><span style=\"font-weight: 400;\">Espositiva accompagne Pasqua<\/span><\/a><span style=\"font-weight: 400;\"> dans la conception et la r\u00e9alisation de ses espaces d&rsquo;exposition \u00e0 <\/span><b>Vinitaly<\/b><span style=\"font-weight: 400;\"> e <\/span><b>Wine Paris<\/b><span style=\"font-weight: 400;\">sur la voie d&rsquo;une \u00e9volution continue. L&rsquo;objectif :   <\/span><b>transmettre visuellement l&rsquo;identit\u00e9 de la marque<\/b><span style=\"font-weight: 400;\"> et son positionnement \u00ab\u00a0non conventionnel\u00a0\u00bb \u00e0 travers le langage de l&rsquo;espace.<\/span><\/p><p><span style=\"font-weight: 400;\">Chaque pr\u00e9sentoir est con\u00e7u pour incarner la dualit\u00e9 qui caract\u00e9rise la f\u00eate de P\u00e2ques : <\/span><b>des racines solides et une vision cr\u00e9ative<\/b><span style=\"font-weight: 400;\">. Le vin est le pr\u00e9texte pour raconter une histoire de design, d&rsquo;art et de convivialit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20d6e966 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"20d6e966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conception et d\u00e9veloppement du concept<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e21954d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"5e21954d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Entre <\/span><b>Vinitaly 2022 et 2025<\/b><span style=\"font-weight: 400;\">le concept d&rsquo;exposition \u00e0 P\u00e2ques a subi une transformation radicale.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2022 :<\/b><span style=\"font-weight: 400;\"> un espace traditionnel, ordonn\u00e9 mais toujours li\u00e9 \u00e0 des codes classiques.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2023 :<\/b><span style=\"font-weight: 400;\"> un nouveau langage visuel est n\u00e9 : des surfaces textur\u00e9es, un \u00e9clairage chaleureux, des g\u00e9om\u00e9tries essentielles et une atmosph\u00e8re chaleureuse et contemporaine.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2025 :<\/b><span style=\"font-weight: 400;\"> le concept est consolid\u00e9 et affin\u00e9, en maintenant la reconnaissabilit\u00e9 et la coh\u00e9rence.<\/span><span style=\"font-weight: 400;\"><br><br><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Pour <\/span><b>Vin Paris 2024 et 2025<\/b><span style=\"font-weight: 400;\">le design a \u00e9t\u00e9 adapt\u00e9 \u00e0 des espaces plus compacts, tout en pr\u00e9servant l&rsquo;\u00e9l\u00e9gance et l&rsquo;impact sc\u00e9nique. Chaque \u00e9l\u00e9ment &#8211; du comptoir de d\u00e9gustation aux boiseries &#8211; a \u00e9t\u00e9 con\u00e7u pour   <\/span><b>transmettre la chaleur, l&rsquo;\u00e9l\u00e9gance et l&rsquo;authenticit\u00e9 italiennes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc5c7b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6bc5c7b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'esth\u00e9tique comme outil de positionnement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-702eccd3 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"702eccd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sur les stands de P\u00e2ques, l&rsquo;esth\u00e9tique n&rsquo;est pas une d\u00e9coration, mais une valeur strat\u00e9gique. <\/span><b>valeur strat\u00e9gique<\/b><span style=\"font-weight: 400;\">. Chaque choix de conception &#8211; des proportions \u00e0 l&rsquo;\u00e9clairage &#8211; sert \u00e0 construire un message de marque coh\u00e9rent.<\/span><\/p><p><span style=\"font-weight: 400;\">La pr\u00e9sence constante de Pasqua \u00e0 Vinitaly et \u00e0 Wine Paris t\u00e9moigne d&rsquo;un parcours de maturation stylistique et identitaire. <\/span><b>maturation stylistique et identitaire<\/b><span style=\"font-weight: 400;\">Le stand de Pasqua est devenu la traduction physique de la revendication <\/span><i><span style=\"font-weight: 400;\">Maison du non-conventionnel<\/span><\/i><span style=\"font-weight: 400;\">o\u00f9 chaque \u00e9l\u00e9ment communique l&rsquo;ind\u00e9pendance, la recherche et le style.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513a110e elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"513a110e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Stand Pasqua alla fiera Vinitaly del 2022\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fce94be elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fce94be\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les 5 r\u00e8gles du design pour l'industrie du vin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5169870 e-flex e-con-boxed e-con e-parent\" data-id=\"5169870\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff42612 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ff42612\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73edf5af elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"73edf5af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Coh\u00e9rence avec la philosophie de la marque<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f274710 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2f274710\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13c4126b elementor-widget elementor-widget-text-editor\" data-id=\"13c4126b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;espace doit refl\u00e9ter la personnalit\u00e9 du vin et les valeurs de l&rsquo;entreprise : \u00e9l\u00e9gance, innovation, hospitalit\u00e9.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d5f87a e-flex e-con-boxed e-con e-parent\" data-id=\"33d5f87a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1dee4fcd e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"1dee4fcd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7a0270 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3e7a0270\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mat\u00e9riaux et textures \u00e9vocateurs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4a004dfc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"4a004dfc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ba7a7d9 elementor-widget elementor-widget-text-editor\" data-id=\"6ba7a7d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Bois, pierre, fer, lumi\u00e8re chaude : la mati\u00e8re devient un langage sensoriel qui parle de territoire et de tradition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ce99b53 e-flex e-con-boxed e-con e-parent\" data-id=\"6ce99b53\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ed74436 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2ed74436\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e017e55 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3e017e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Narration int\u00e9gr\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c45ffec e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6c45ffec\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58d0cb76 elementor-widget elementor-widget-text-editor\" data-id=\"58d0cb76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque espace doit faire partie d&rsquo;une histoire : des \u00e9tiquettes aux d\u00e9gustations, tout doit communiquer une vision.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50a203a e-flex e-con-boxed e-con e-parent\" data-id=\"50a203a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e7f5828 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"e7f5828\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee0532 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4ee0532\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Exp\u00e9rience relationnelle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07efa7c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"07efa7c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed56f34 elementor-widget elementor-widget-text-editor\" data-id=\"ed56f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le design doit favoriser les rencontres. La beaut\u00e9 invite \u00e0 la conversation, g\u00e9n\u00e8re la confiance et l\u00e9gitime la valeur de la marque. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6052c9 e-flex e-con-boxed e-con e-parent\" data-id=\"d6052c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d09d29 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5d09d29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cef80a8 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cef80a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Continuit\u00e9 et reconnaissabilit\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-464a3fa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"464a3fa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76d6f3f elementor-widget elementor-widget-text-editor\" data-id=\"76d6f3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Qu&rsquo;il change de salon ou de pays, le stand doit rester reconnaissable. La coh\u00e9rence visuelle est la cl\u00e9 d&rsquo;un positionnement haut de gamme. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45c2ec84 e-flex e-con-boxed e-con e-parent\" data-id=\"45c2ec84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7ef59463 e-con-full e-flex e-con e-child\" data-id=\"7ef59463\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-52b7862e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"52b7862e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7162943 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"7162943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">De la conception \u00e0 la strat\u00e9gie : la valeur d'un partenaire de conception<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c2a7103 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4c2a7103\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Quand l'esth\u00e9tique devient une affaire<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-713768fd elementor-widget elementor-widget-text-editor\" data-id=\"713768fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour les marques de vin, l&rsquo;esth\u00e9tique n&rsquo;est pas un luxe, mais un <\/span><b>levier de marketing exp\u00e9rientiel<\/b><span style=\"font-weight: 400;\">. Lors d&rsquo;\u00e9v\u00e9nements tels que Wine Paris, le stand communique la fiabilit\u00e9, la qualit\u00e9 et le style. L&rsquo;impact visuel g\u00e9n\u00e8re un souvenir et renforce la relation commerciale. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13cdfc88 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"13cdfc88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le r\u00f4le de l'Expositiva<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582c66ff elementor-widget elementor-widget-text-editor\" data-id=\"582c66ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Espositiva traduit la philosophie des marques en espaces coh\u00e9rents et engageants. Pour P\u00e2ques, elle a con\u00e7u des environnements capables de   <\/span><b>exprimer l&rsquo;\u00e9quilibre entre les racines et la vision<\/b><span style=\"font-weight: 400;\">en mettant l&rsquo;accent sur la recherche esth\u00e9tique comme moyen d&rsquo;identit\u00e9. De la conception \u00e0 la r\u00e9alisation, chaque d\u00e9tail est con\u00e7u pour repr\u00e9senter l&rsquo;identit\u00e9 de l&rsquo;entreprise.   <\/span><b>la qualit\u00e9 et l&rsquo;\u00e2me italienne dans le monde<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39368f4 elementor-widget elementor-widget-text-editor\" data-id=\"39368f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00ab\u00a0Nous ne construisons pas de stands, mais des exp\u00e9riences. Nous racontons des marques \u00e0 travers des espaces\u00a0\u00bb. &#8211; Exposition<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e9ae496 e-flex e-con-boxed e-con e-parent\" data-id=\"e9ae496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6230b1d e-con-full e-flex e-con e-child\" data-id=\"6230b1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65a2a5d elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"65a2a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c23891 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8c23891\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4651255 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4651255\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">L'esth\u00e9tique comme langue de comp\u00e9tition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1acd67 elementor-widget elementor-widget-text-editor\" data-id=\"f1acd67\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans l&rsquo;industrie du vin, o\u00f9 la valeur per\u00e7ue est primordiale, l&rsquo;esth\u00e9tique devient la forme d&rsquo;identit\u00e9 la plus imm\u00e9diate, <\/span><b>l&rsquo;esth\u00e9tique devient la forme la plus imm\u00e9diate d&rsquo;identit\u00e9<\/b><span style=\"font-weight: 400;\">. Wine Paris 2026 confirmera ce paradigme : les marques qui sauront allier beaut\u00e9 et coh\u00e9rence seront celles qui resteront dans les m\u00e9moires.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1ef2ae elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c1ef2ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Le cas de P\u00e2ques comme exemple de coh\u00e9rence et de croissance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111bbe4 elementor-widget elementor-widget-text-editor\" data-id=\"111bbe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De la tradition \u00e0 la modernit\u00e9, des stands de V\u00e9rone \u00e0 ceux de Paris, Pasqua repr\u00e9sente un mod\u00e8le d&rsquo;\u00e9volution et de fid\u00e9lit\u00e9 \u00e0 sa propre vision. Avec le soutien d&rsquo;Espositiva, elle a transform\u00e9 l&rsquo;espace d&rsquo;exposition en un lieu de rencontre et d&rsquo;\u00e9change.   <\/span><b>la narration visuelle de la valeur et de l&rsquo;identit\u00e9<\/b><span style=\"font-weight: 400;\">la preuve que, dans le vin comme dans le design, l&rsquo;excellence est une question d&rsquo;\u00e9quilibre, <\/span><b>l&rsquo;excellence est une question d&rsquo;\u00e9quilibre.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-238751c e-flex e-con-boxed e-con e-parent\" data-id=\"238751c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f5df1c9 e-con-full e-flex e-con e-child\" data-id=\"f5df1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f6a70c4 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f6a70c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dede49 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4dede49\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ - Design et marketing du vin<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff210c8 elementor-widget elementor-widget-text-editor\" data-id=\"ff210c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1. Pourquoi le design est-il si important pour une marque de vin lors d&rsquo;un salon ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44230fe elementor-widget elementor-widget-text-editor\" data-id=\"44230fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Parce qu&rsquo;il repr\u00e9sente la premi\u00e8re impression de la marque. Un stand bien con\u00e7u communique l&rsquo;\u00e9l\u00e9gance, la qualit\u00e9 et la fiabilit\u00e9, qui sont des \u00e9l\u00e9ments cl\u00e9s sur le march\u00e9 des vins haut de gamme. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b76850 elementor-widget elementor-widget-text-editor\" data-id=\"3b76850\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2. En quoi Wine Paris diff\u00e8re-t-il des autres foires aux vins ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c092f elementor-widget elementor-widget-text-editor\" data-id=\"07c092f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il s&rsquo;agit de la foire la plus internationale et la plus contemporaine du secteur : elle combine les affaires, l&rsquo;art et la culture du vin en une exp\u00e9rience immersive et raffin\u00e9e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8630cd7 elementor-widget elementor-widget-text-editor\" data-id=\"8630cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3. Comment la philosophie de la \u00ab\u00a0Maison du non conventionnel\u00a0\u00bb se traduit-elle dans l&rsquo;espace d&rsquo;exposition de P\u00e2ques ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe932f elementor-widget elementor-widget-text-editor\" data-id=\"ffe932f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Gr\u00e2ce \u00e0 des mat\u00e9riaux naturels, un \u00e9clairage chaleureux et un design accueillant qui refl\u00e8te la double \u00e2me de la marque : des racines solides et une vision cr\u00e9ative.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0058daf elementor-widget elementor-widget-text-editor\" data-id=\"0058daf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4. Quelle est la valeur ajout\u00e9e du travail d&rsquo;Espositiva pour P\u00e2ques ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4299cd7 elementor-widget elementor-widget-text-editor\" data-id=\"4299cd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">L&rsquo;exposition interpr\u00e8te l&rsquo;identit\u00e9 de la marque et la transforme en architecture : un espace coh\u00e9rent, \u00e9l\u00e9gant et reconnaissable \u00e0 chaque salon.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466f720 elementor-widget elementor-widget-text-editor\" data-id=\"466f720\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>5. Quelles sont les principales caract\u00e9ristiques d&rsquo;un stand de vin efficace ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf6d4b7 elementor-widget elementor-widget-text-editor\" data-id=\"bf6d4b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Coh\u00e9rence, \u00e9l\u00e9gance, exp\u00e9rience relationnelle, continuit\u00e9 visuelle et capacit\u00e9 \u00e0 transmettre l&rsquo;authenticit\u00e9 : les piliers de chaque design Espositiva.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b09dc81 e-flex e-con-boxed e-con e-parent\" data-id=\"4b09dc81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e8316a3 e-con-full e-flex e-con e-child\" data-id=\"5e8316a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d25817f e-con-full e-flex e-con e-child\" data-id=\"5d25817f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29daa0bd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"29daa0bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Avec Espositiva, chaque espace<br>devient une exp\u00e9rience extraordinaire.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542a15b6 elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"542a15b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Donnez vie \u00e0 vos espaces, contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31bdaaf8 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"31bdaaf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Index Parce qu&rsquo;aujourd&rsquo;hui, il ne suffit plus de \u00ab\u00a0mettre en place Le changement de comportement des visiteurs Dans le monde [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4284,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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