{"id":4538,"date":"2025-12-05T12:53:53","date_gmt":"2025-12-05T11:53:53","guid":{"rendered":"https:\/\/www.espositiva.com\/?p=4538"},"modified":"2025-12-05T12:53:54","modified_gmt":"2025-12-05T11:53:54","slug":"espaces-flux-parcours-experience-client","status":"publish","type":"post","link":"https:\/\/www.espositiva.com\/fr\/espaces-flux-parcours-experience-client\/","title":{"rendered":"Gestion de l&rsquo;espace, des flux et des itin\u00e9raires : un guide pratique pour am\u00e9liorer l&rsquo;exp\u00e9rience des clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4538\" class=\"elementor elementor-4538 elementor-4453\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78dfd511 e-flex e-con-boxed e-con e-parent\" data-id=\"78dfd511\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2dd10 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f2dd10\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gestion de l&rsquo;espace, des flux et des itin\u00e9raires : un guide pratique pour am\u00e9liorer l&rsquo;exp\u00e9rience des clients<\/h1>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21c1644 e-con-full e-flex e-con e-child\" data-id=\"21c1644\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-680fc6ad elementor-widget elementor-widget-image\" data-id=\"680fc6ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1748\" height=\"922\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2024\/12\/neff-espositiva.png\" class=\"attachment-full size-full wp-image-3052\" alt=\"Stand Neff by Espositiva\" srcset=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/2024\/12\/neff-espositiva.png 1748w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2024\/12\/neff-espositiva-300x158.png 300w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2024\/12\/neff-espositiva-1024x540.png 1024w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2024\/12\/neff-espositiva-768x405.png 768w, https:\/\/www.espositiva.com\/wp-content\/uploads\/2024\/12\/neff-espositiva-1536x810.png 1536w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d2d475 e-flex e-con-boxed e-con e-parent\" data-id=\"7d2d475\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-baf85c1 elementor-widget elementor-widget-text-editor\" data-id=\"baf85c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lors de la conception d&rsquo;un<\/span><a href=\"https:\/\/www.espositiva.com\/fr\/concevoir-un-stand-sigep-strategie-impactante\/\" target=\"_blank\" rel=\"noopener\"> <b><span style=\"text-decoration: underline;\">stand d&rsquo;exposition efficace<\/span><\/b><\/a>, <span style=\"font-weight: 400;\">un showroom ou un magasin temporaire, il est facile de se concentrer uniquement sur l&rsquo;effet sc\u00e9nique. Mais ceux qui visitent ces espaces se souviendront surtout de ce qu&rsquo;ils ont ressenti en les parcourant. S&rsquo;il savait o\u00f9 aller, s&rsquo;il a trouv\u00e9 le bon endroit pour s&rsquo;arr\u00eater et parler, et si l&rsquo;exp\u00e9rience a \u00e9t\u00e9 fluide ou fatigante. <\/span><\/p><p><span style=\"font-weight: 400;\">Dans cette version courte du guide, nous verrons comment travailler de mani\u00e8re pratique sur <\/span><b>espaces<\/b><span style=\"font-weight: 400;\">, <\/span><b>flux<\/b><span style=\"font-weight: 400;\"> e <\/span><b>chemins<\/b><span style=\"font-weight: 400;\"> pour am\u00e9liorer l&rsquo;exp\u00e9rience <\/span><b>l&rsquo;exp\u00e9rience du client<\/b><span style=\"font-weight: 400;\"> sur les salons et dans les espaces d&rsquo;exposition des entreprises, avec un regard concret pour les <\/span><b>responsables marketing<\/b><span style=\"font-weight: 400;\"> e <\/span><b>designers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6034d9e4 e-flex e-con-boxed e-con e-parent\" data-id=\"6034d9e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6ff12604 e-con-full e-flex e-con e-child\" data-id=\"6ff12604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e6b7912 elementor-toc--content-ellipsis elementor-widget__width-initial elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"e6b7912\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tIndex\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e6b7912\" aria-expanded=\"true\" aria-label=\"Ouvrir la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__e6b7912\" aria-expanded=\"true\" aria-label=\"Fermer la table des mati\u00e8res\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__e6b7912\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de2b727 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"5de2b727\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Avant l'usine : des objectifs clairs et des personnes r\u00e9elles<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a942cd2 elementor-widget elementor-widget-text-editor\" data-id=\"3a942cd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La mani\u00e8re la plus efficace de concevoir un <\/span><b>am\u00e9nagement<\/b><span style=\"font-weight: 400;\"> n&rsquo;est pas de commencer par le plan, mais par trois questions fondamentales : que doit-il se passer dans l&rsquo;espace, qui voulons-nous faire entrer, comment ce moment s&rsquo;inscrit-il dans le <\/span><b>parcours du client<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-181a59d0 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"181a59d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ce qui doit se passer dans l'espace d'exposition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fad4a elementor-widget elementor-widget-text-editor\" data-id=\"19fad4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un <\/span><b>espace d&rsquo;exposition<\/b><span style=\"font-weight: 400;\">  peut faire beaucoup de choses, mais ne peut pas les faire toutes au m\u00eame niveau. Avant m\u00eame de choisir le   <\/span><b>la mise en page<\/b><span style=\"font-weight: 400;\"> d\u00e9cider quelle est la priorit\u00e9 :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">d\u00e9voiler une nouvelle gamme ou lancer un nouveau produit ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">g\u00e9n\u00e9rer des contacts qualifi\u00e9s pour le r\u00e9seau de vente ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">renforcer le positionnement de la marque ;<\/span><span style=\"font-weight: 400;\"><br><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00e9tablir des relations avec des partenaires, des distributeurs ou la presse.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Une fois l&rsquo;objectif principal d\u00e9fini, l&rsquo;<b style=\"font-style: inherit;\">agencement de l&rsquo;exposition<\/b><span style=\"font-weight: 400;\"> et la r\u00e9partition des fonctions doivent le mettre en \u00e9vidence : ce qui est le plus important ne doit pas se retrouver en fin de parcours, cach\u00e9 derri\u00e8re d&rsquo;autres contenus.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58d181ba elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"58d181ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Qui voulons-nous vraiment laisser entrer ?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a652968 elementor-widget elementor-widget-text-editor\" data-id=\"4a652968\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un <\/span><b>stand<\/b><span style=\"font-weight: 400;\">  tous les visiteurs n&rsquo;ont pas la m\u00eame valeur. Acheteurs, concepteurs, clients finaux, presse, partenaires : chacun a des besoins et des d\u00e9lais diff\u00e9rents. Concevoir en pensant \u00e0 \u00ab\u00a0tout le monde\u00a0\u00bb conduit presque toujours \u00e0 une exp\u00e9rience g\u00e9n\u00e9rique.  <\/span><\/p><p><span style=\"font-weight: 400;\">Il est pr\u00e9f\u00e9rable de choisir un ou deux profils prioritaires et de construire le <\/span><b>chemin<\/b><span style=\"font-weight: 400;\">  d&rsquo;abord pour eux. Le visiteur curieux doit pouvoir saisir l&rsquo;essence de la marque en quelques \u00e9tapes. Les personnes r\u00e9ellement int\u00e9ress\u00e9es doivent trouver sans difficult\u00e9 les espaces d&rsquo;approfondissement technique et les espaces de dialogue.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25997a0d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"25997a0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Relier l'espace au parcours du client<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69b96921 elementor-widget elementor-widget-text-editor\" data-id=\"69b96921\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un <\/span><b>stand d&rsquo;exposition<\/b><span style=\"font-weight: 400;\">  n&rsquo;est pas un \u00e9pisode isol\u00e9 : c&rsquo;est une \u00e9tape dans un parcours plus large. Avant la visite, les gens ont vu des campagnes, des courriels, du contenu social, des invitations. Apr\u00e8s la visite, ils re\u00e7oivent un suivi, des documents techniques, des propositions commerciales.  <\/span><\/p><p><span style=\"font-weight: 400;\">Si l&rsquo;exp\u00e9rience physique n&rsquo;est pas coh\u00e9rente avec ce chemin, il y a discontinuit\u00e9. Au contraire, une <\/span> <a href=\"https:\/\/www.espositiva.com\/fr\/concevoir-un-showroom-dentreprise\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"text-decoration: underline;\"><b>une salle d&rsquo;exposition d&rsquo;entreprise efficace<\/b><\/span><\/a><span style=\"font-weight: 400;\"> qui reprend le langage visuel, les messages et le ton des autres points de contact renforce la m\u00e9moire de la marque et rend les actions de marketing ult\u00e9rieures plus efficaces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80b5771 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"80b5771\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ab3798 elementor-widget elementor-widget-image\" data-id=\"2ab3798\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/quattrobi_lab_1-rbxziyji7gjcw9b0414qk1ezh8tfwy1m2ni8l74vy8.webp\" title=\"quattrobi_lab_1\" alt=\"Quattrobi Market - lab\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6b344 elementor-widget elementor-widget-image\" data-id=\"8c6b344\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/akena-04-1-rfbcbjzw6ic9si9w97e3nc69wuhtq688lizr6pk4ow.webp\" title=\"akena-04\" alt=\"Stand Akena, fiera Ecomondo 2022\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4da8052 e-flex e-con-boxed e-con e-parent\" data-id=\"4da8052\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9504427 e-con-full e-flex e-con e-child\" data-id=\"9504427\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b35149a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"b35149a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Choisissez la pr\u00e9sentation : ouverte, guid\u00e9e ou hybride<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef177d5 elementor-widget elementor-widget-text-editor\" data-id=\"ef177d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir clarifi\u00e9 les objectifs et les cibles, l&rsquo;\u00e9tape suivante consiste \u00e0 choisir le\u00a0<\/span><b>plan de l&rsquo;exposition <\/b><span style=\"font-weight: 400;\">comment les gens entreront, circuleront et sortiront de l&rsquo;exposition.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cc9626 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6cc9626\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disposition ouverte : abaissement du seuil d'entr\u00e9e<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a483984 elementor-widget elementor-widget-text-editor\" data-id=\"a483984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En <\/span><b>disposition ouverte<\/b><span style=\"font-weight: 400;\">  L&rsquo;espace est imm\u00e9diatement lisible, les entr\u00e9es sont larges, les barri\u00e8res sont minimales. C&rsquo;est le choix id\u00e9al lorsqu&rsquo;il s&rsquo;agit d&rsquo;intercepter un trafic important, d&rsquo;abaisser le seuil et de faciliter l&rsquo;acc\u00e8s, m\u00eame pour ceux qui ne connaissent pas encore la marque. <\/span><\/p><p><span style=\"font-weight: 400;\">Avantage : les occasions de premier contact sont multipli\u00e9es. Risque : s&rsquo;il n&rsquo;y a pas de points d&rsquo;int\u00e9r\u00eat clairs \u00e0 l&rsquo;int\u00e9rieur, les gens entrent et sortent tr\u00e8s rapidement. Le projet doit donc pr\u00e9voir des \u00ab\u00a0points d&rsquo;ancrage\u00a0\u00bb qui invitent les gens \u00e0 poursuivre leur chemin.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21569bd elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"21569bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Chemin guid\u00e9 : orchestrer l'attention<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f25c8ee elementor-widget elementor-widget-text-editor\" data-id=\"f25c8ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">En <\/span><b>visite guid\u00e9e<\/b><span style=\"font-weight: 400;\">  le plan accompagne le visiteur pas \u00e0 pas, avec une direction de voyage claire. Il est utile pour raconter une histoire structur\u00e9e, expliquer des processus complexes ou cr\u00e9er une exp\u00e9rience immersive. <\/span><\/p><p><span style=\"font-weight: 400;\">Avantage : l&rsquo;attention est orchestr\u00e9e, le contenu suit une logique, l&rsquo;\u00e9quipe de vente travaille sur un r\u00e9cit coh\u00e9rent. Risque : si le parcours est trop rigide, les personnes disposant de peu de temps se sentent \u00ab\u00a0enferm\u00e9es\u00a0\u00bb. D&rsquo;o\u00f9 la n\u00e9cessit\u00e9 de pr\u00e9voir des raccourcis et des sorties interm\u00e9diaires.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfaf461 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"dfaf461\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disposition hybride : flexibilit\u00e9 pour diff\u00e9rentes personnes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbbcde elementor-widget elementor-widget-text-editor\" data-id=\"ddbbcde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans de nombreux cas, la meilleure solution est une <\/span><b>disposition hybride<\/b><span style=\"font-weight: 400;\">espace frontal ouvert, certaines zones avec <\/span><b>parcours guid\u00e9<\/b><span style=\"font-weight: 400;\"> pour ceux qui veulent aller plus loin, un espace plus intime pour les r\u00e9unions et les n\u00e9gociations.<\/span><\/p><p><span style=\"font-weight: 400;\">Cette approche permet de :<\/span><\/p><ul><li><span style=\"font-weight: 400;\">accueillir les passants et les curieux ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">orienter les personnes int\u00e9ress\u00e9es vers des \u00eelots th\u00e9matiques ou des d\u00e9monstrations ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">offrent des espaces d\u00e9di\u00e9s \u00e0 ceux qui ont besoin de discuter de projets concrets.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Pour un <\/span><b>responsable marketing<\/b><span style=\"font-weight: 400;\"> cela signifie \u00eatre capable de g\u00e9rer \u00e0 la fois les volumes de trafic et la qualit\u00e9 des interactions, sans forcer tout le monde \u00e0 avoir la m\u00eame exp\u00e9rience.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56d9af3 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"56d9af3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cb58f7 elementor-widget elementor-widget-image\" data-id=\"8cb58f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/Lomac_02-reava7gneq604bn21rpagld8633g086ybz5ftgajls.webp\" title=\"Lomac_02\" alt=\"Persona di fronte al desk sulle scale di benvenuto\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-143a419 elementor-widget elementor-widget-image\" data-id=\"143a419\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/vinitaly-23-relaye9xvtrfy901a6ag8b7onu36bbac2hxuhpuc3k.webp\" title=\"vinitaly-23\" alt=\"Stand Pasqua alla fiera Vinitaly del 2023\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ec65ae e-flex e-con-boxed e-con e-parent\" data-id=\"2ec65ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-682ea78 e-con-full e-flex e-con e-child\" data-id=\"682ea78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b9f185 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6b9f185\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zonage fonctionnel : donner un r\u00f4le \u00e0 chaque zone<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80541f0 elementor-widget elementor-widget-text-editor\" data-id=\"80541f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une fois la <b>disposition<\/b> choisie,<b> <\/b><span style=\"font-weight: 400;\">l&rsquo;\u00e9tape suivante est le <\/span><b>zonage fonctionnel <\/b><span style=\"font-weight: 400;\">diviser l&rsquo;espace en zones ayant un r\u00f4le sp\u00e9cifique. C&rsquo;est l\u00e0 que les objectifs marketing, les exigences op\u00e9rationnelles et le comportement des visiteurs commencent \u00e0 se traduire en m\u00e8tres carr\u00e9s. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28af01 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e28af01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Les zones cl\u00e9s d'un espace d'exposition<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb3f37 elementor-widget elementor-widget-text-editor\" data-id=\"dcb3f37\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans presque toutes les <\/span><b>configuration<\/b><span style=\"font-weight: 400;\"> on retrouve certaines fonctions r\u00e9currentes :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a397e95 e-flex e-con-boxed e-con e-parent\" data-id=\"a397e95\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2a97dab e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2a97dab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2175f66 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2175f66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">R\u00e9ception<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ef7fca e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5ef7fca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379afa9 elementor-widget elementor-widget-text-editor\" data-id=\"379afa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">o\u00f9 le visiteur d\u00e9cide d&rsquo;entrer ou non. Il doit \u00eatre visible, accessible, coh\u00e9rent avec le ton de la marque. Une partie importante de la relation se joue en quelques secondes.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2a0725 e-flex e-con-boxed e-con e-parent\" data-id=\"b2a0725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd7bdfa e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"cd7bdfa\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d2504a elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"2d2504a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Histoire courte<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-356e61a e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"356e61a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f4270c elementor-widget elementor-widget-text-editor\" data-id=\"7f4270c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">l&rsquo;espace o\u00f9 la marque explique qui elle est, ce qu&rsquo;elle fait, pourquoi elle est diff\u00e9rente. Murs institutionnels, panneaux narratifs, installations sommaires : c&rsquo;est la cl\u00e9 du reste de l&rsquo;espace. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dbd603a e-flex e-con-boxed e-con e-parent\" data-id=\"dbd603a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-980af26 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"980af26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9aa5f3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d9aa5f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Essai et d\u00e9monstration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dd1325 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6dd1325\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03c6336 elementor-widget elementor-widget-text-editor\" data-id=\"03c6336\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">o\u00f9 les produits et les services deviennent concrets. L&rsquo;ergonomie, la s\u00e9curit\u00e9 et la clart\u00e9 des gestes sont essentielles pour permettre au visiteur de vivre une exp\u00e9rience sans g\u00eane. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ff4db4 e-flex e-con-boxed e-con e-parent\" data-id=\"3ff4db4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52abf73 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"52abf73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dcedc0 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6dcedc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rapport<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42f040f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"42f040f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7349ecb elementor-widget elementor-widget-text-editor\" data-id=\"7349ecb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>tables, salons. C&rsquo;est dans ces espaces que nous parlons vraiment de projets et d&rsquo;opportunit\u00e9s. Ici, le confort acoustique, la lumi\u00e8re et la perception de l&rsquo;intimit\u00e9 comptent.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-649c895 e-flex e-con-boxed e-con e-parent\" data-id=\"649c895\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc1cf09 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fc1cf09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03436d3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"03436d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Service et back office<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0cbaf9e e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"0cbaf9e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4249849 elementor-widget elementor-widget-text-editor\" data-id=\"4249849\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">l&rsquo;entrep\u00f4t, les archives, les locaux techniques. Le visiteur ne les voit pas, mais la qualit\u00e9 de son exp\u00e9rience d\u00e9pend aussi de l&rsquo;ordre et de la fonctionnalit\u00e9 de ces espaces. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-277fd10 e-flex e-con-boxed e-con e-parent\" data-id=\"277fd10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-00daac8 e-con-full e-flex e-con e-child\" data-id=\"00daac8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f7a788 elementor-widget elementor-widget-text-editor\" data-id=\"0f7a788\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un <\/span><b>zonage fonctionnel<\/b><span style=\"font-weight: 400;\"> bien r\u00e9alis\u00e9 est un zonage dans lequel chaque zone a une t\u00e2che reconnaissable et se connecte naturellement aux autres, sans chevauchements ni lacunes.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09496a3 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"09496a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Des espaces de respiration, d'attente et de transit<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-90a5759 elementor-widget elementor-widget-text-editor\" data-id=\"90a5759\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Outre les fonctions \u00e9videntes, il existe <\/span><b>espaces<\/b><span style=\"font-weight: 400;\"> moins \u00ab\u00a0visibles\u00a0\u00bb mais fondamentaux pour la qualit\u00e9 de l&rsquo;exp\u00e9rience : les zones de respiration, les zones d&rsquo;attente et les couloirs de transit.<\/span><\/p><p><span style=\"font-weight: 400;\">Les espaces de respiration \u00e9vitent la surcharge visuelle, permettent \u00e0 l&rsquo;information de s&rsquo;installer et offrent des micro-pauses entre les contenus. Les zones d&rsquo;attente transforment le temps qui pr\u00e9c\u00e8de une d\u00e9monstration ou une r\u00e9union en une occasion de mieux p\u00e9n\u00e9trer dans l&rsquo;univers de la marque. Les all\u00e9es, si elles sont bien dimensionn\u00e9es, font de la    <\/span><b>s&rsquo;\u00e9coule<\/b><span style=\"font-weight: 400;\"> sans goulots d&rsquo;\u00e9tranglement, \u00e9vitant ainsi la congestion et le sentiment de vide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bc8476 e-flex e-con-boxed e-con e-parent\" data-id=\"1bc8476\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-beba4e7 elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-pagination-position-inside elementor-widget elementor-widget-slides\" data-id=\"beba4e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slide\" dir=\"ltr\" data-animation=\"fadeInUp\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-2a5dc36 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\" aria-label=\"Stand Pasqua alla fiera Vinitaly del 2022\"><\/div><div class=\"swiper-slide-inner\" ><div class=\"swiper-slide-contents\"><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69597fc e-flex e-con-boxed e-con e-parent\" data-id=\"69597fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f27b6f0 e-con-full e-flex e-con e-child\" data-id=\"f27b6f0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5608cf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"e5608cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">G\u00e9rer les flux : rendre le mouvement naturel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fcb621 elementor-widget elementor-widget-text-editor\" data-id=\"1fcb621\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><b>disposition<\/b><span style=\"font-weight: 400;\">  L&rsquo;efficacit\u00e9 ne suffit pas : nous devons comprendre comment les gens se d\u00e9placeront r\u00e9ellement dans l&rsquo;espace. La gestion des   <\/span><b>flux<\/b><span style=\"font-weight: 400;\"> consiste \u00e0 concevoir les entr\u00e9es, les sorties et les itin\u00e9raires de mani\u00e8re \u00e0 ce que chaque \u00e9tape soit intuitive.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04f38bf elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"04f38bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Entr\u00e9es et sorties lisibles<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f8b5b0 elementor-widget elementor-widget-text-editor\" data-id=\"9f8b5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans un contexte de forte affluence, la premi\u00e8re d\u00e9cision du visiteur est tr\u00e8s simple : entrer ou aller plus loin. C&rsquo;est pourquoi l&rsquo;entr\u00e9e doit \u00eatre imm\u00e9diatement reconnaissable, d\u00e9gag\u00e9e et align\u00e9e sur les couloirs principaux. <\/span><\/p><p><span style=\"font-weight: 400;\">La sortie joue \u00e9galement un r\u00f4le important : elle doit vous permettre de quitter le <\/span><b>stand<\/b><span style=\"font-weight: 400;\">  sans retraverser des zones encombr\u00e9es, afin d&rsquo;\u00e9viter le sentiment d&rsquo;\u00eatre \u00ab\u00a0pi\u00e9g\u00e9\u00a0\u00bb. Une bonne conception des acc\u00e8s contribue directement \u00e0 la perception du confort. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cefd0aa elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"cefd0aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Itin\u00e9raires principaux et approfondis<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d65ba7 elementor-widget elementor-widget-text-editor\" data-id=\"6d65ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dans chaque <\/span><b>espace d&rsquo;exposition<\/b><span style=\"font-weight: 400;\"> il y a toujours un <\/span><b>itin\u00e9raire principal <\/b><span style=\"font-weight: 400;\">que la plupart des gens suivent presque instinctivement, et des itin\u00e9raires secondaires.<\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;itin\u00e9raire principal doit conduire de mani\u00e8re simple de l&rsquo;entr\u00e9e au c\u0153ur de la proposition, en alternant les moments d&rsquo;impact et les zones de pause. Des itin\u00e9raires secondaires clairement identifiables invitent les personnes plus int\u00e9ress\u00e9es \u00e0 explorer des sujets sp\u00e9cifiques, \u00e0 visiter des zones techniques ou \u00e0 participer \u00e0 des d\u00e9monstrations. <\/span><\/p><p><span style=\"font-weight: 400;\">L&rsquo;objectif est de laisser la libert\u00e9 sans confusion : chacun doit comprendre imm\u00e9diatement o\u00f9 il se trouve, o\u00f9 il peut s&rsquo;arr\u00eater et comment sortir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d6c83d elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"4d6c83d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">\u00c9viter les goulets d'\u00e9tranglement et les zones mortes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-415274c elementor-widget elementor-widget-text-editor\" data-id=\"415274c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les goulets d&rsquo;\u00e9tranglement et les zones mortes sont deux erreurs fr\u00e9quentes.<\/span><\/p><p>Les goulots d&rsquo;\u00e9tranglement apparaissent lorsque l&rsquo;<b>espace<\/b> n&rsquo;est pas proportionnel au nombre de personnes : entr\u00e9es \u00e9troites, passages oblig\u00e9s, d\u00e9monstrations plac\u00e9es dans des points de passage. Les zones mortes sont quant \u00e0 elles des surfaces qui ne sont presque jamais utilis\u00e9es car peu visibles ou mal reli\u00e9es au reste du <b>parcours<\/b>.<\/p><p>Observer le comportement r\u00e9el des visiteurs dans les premi\u00e8res heures de l&rsquo;\u00e9v\u00e9nement et \u00eatre pr\u00eat \u00e0 effectuer de petits ajustements sur place permet souvent d&rsquo;am\u00e9liorer consid\u00e9rablement la fluidit\u00e9 des <b>flux<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c33b25 e-flex e-con-boxed e-con e-parent\" data-id=\"6c33b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-773324a e-con-full e-flex e-con e-child\" data-id=\"773324a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ce379b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"3ce379b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Signalisation : faire comprendre l'espace d'un seul coup d'\u0153il<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b66df6d elementor-widget elementor-widget-text-editor\" data-id=\"b66df6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une fois la <b>disposition<\/b>, le <b>zonage<\/b> et les <b>flux<\/b> d\u00e9finis, le <b>wayfinding<\/b> entre en jeu : il s&rsquo;agit du syst\u00e8me d&rsquo;\u00e9l\u00e9ments visuels et textuels qui aide les personnes \u00e0 s&rsquo;orienter sans avoir \u00e0 demander constamment leur chemin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e25f02 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"9e25f02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trois niveaux de signalisation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a05acf1 elementor-widget elementor-widget-text-editor\" data-id=\"a05acf1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un syst\u00e8me de <\/span><b>signalisation<\/b><span style=\"font-weight: 400;\"> efficace fonctionne \u00e0 trois niveaux :<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-925a539 e-flex e-con-boxed e-con e-parent\" data-id=\"925a539\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95a0f51 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"95a0f51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d59a5ba elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"d59a5ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Macro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-637b0a4 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"637b0a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0163736 elementor-widget elementor-widget-text-editor\" data-id=\"0163736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>aide \u00e0 comprendre de loin o\u00f9 se trouve le <b>stand<\/b>, o\u00f9 sont les entr\u00e9es, quelle est la direction principale de visite. Les enseignes hautes, les volumes, les murs graphiques jouent un r\u00f4le central.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c045a74 e-flex e-con-boxed e-con e-parent\" data-id=\"c045a74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6d71af9 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6d71af9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75d081b elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"75d081b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">M\u00e9so<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b2c7ee e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6b2c7ee\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1160f01 elementor-widget elementor-widget-text-editor\" data-id=\"1160f01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">organise les espaces internes, en rendant lisibles les fonctions telles que la r\u00e9ception, la d\u00e9monstration, le conseil, la zone technique, l&rsquo;entrep\u00f4t non accessible.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d2c9f28 e-flex e-con-boxed e-con e-parent\" data-id=\"d2c9f28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ca88cf e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"2ca88cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03e61df elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"03e61df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Micro<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c3ce16 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"9c3ce16\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc881e elementor-widget elementor-widget-text-editor\" data-id=\"6fc881e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">accompagne le produit ou le contenu individuel, avec des \u00e9tiquettes, de br\u00e8ves descriptions, des fiches techniques ou des codes QR pour des informations plus approfondies.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4a08b4 e-flex e-con-boxed e-con e-parent\" data-id=\"e4a08b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-731d16f e-con-full e-flex e-con e-child\" data-id=\"731d16f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d916b7 elementor-widget elementor-widget-text-editor\" data-id=\"2d916b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Travailler de mani\u00e8re coh\u00e9rente \u00e0 ces trois niveaux permet de r\u00e9duire l&rsquo;effort cognitif et de lib\u00e9rer du temps et de l&rsquo;\u00e9nergie pour le dialogue avec la marque.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c240133 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c240133\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Int\u00e9gration du physique et du num\u00e9rique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d21c947 elementor-widget elementor-widget-text-editor\" data-id=\"d21c947\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd&rsquo;hui, le <b>wayfinding<\/b> n&rsquo;est plus seulement physique. Les codes QR, les \u00e9crans, les contenus dynamiques et les applications web peuvent prolonger l&rsquo;exp\u00e9rience au-del\u00e0 du p\u00e9rim\u00e8tre du <b>stand<\/b>.<\/p><p><span style=\"font-weight: 400;\">L&rsquo;important est d&rsquo;utiliser le num\u00e9rique pour simplifier : all\u00e9ger les panneaux physiques, offrir des informations \u00e0 la demande, permettre au visiteur de sauvegarder des contenus utiles et des coordonn\u00e9es pour plus tard. Il ne s&rsquo;agit pas d&rsquo;ajouter de la technologie pour le plaisir, mais de prolonger intelligemment l&rsquo;exp\u00e9rience commenc\u00e9e dans l&rsquo;espace de travail. <\/span><b>espace d&rsquo;exposition<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c557dbc e-flex e-con-boxed e-con e-parent\" data-id=\"c557dbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-31acebc e-con-full e-flex e-con e-child\" data-id=\"31acebc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6299c72 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"6299c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Confort et perception : concevoir ce que l'on ressent dans l'espace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9dff319 elementor-widget elementor-widget-text-editor\" data-id=\"9dff319\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La qualit\u00e9 de l&rsquo;exp\u00e9rience <\/span><b>exp\u00e9rience client<\/b><span style=\"font-weight: 400;\"> d\u00e9pend \u00e9galement d&rsquo;\u00e9l\u00e9ments plus subtils mais imm\u00e9diatement perceptibles : lumi\u00e8re, acoustique, mat\u00e9riaux, ergonomie.<\/span><\/p><p><span style=\"font-weight: 400;\">Un bon \u00e9clairage rend le contenu lisible et met en \u00e9vidence ce qui est vraiment important, sans \u00e9blouir. Une acoustique ma\u00eetris\u00e9e permet de parler et d&rsquo;\u00e9couter sans effort, m\u00eame dans des contextes bruyants. La densit\u00e9 de l&rsquo;espace <\/span><b>l&rsquo;espace<\/b><span style=\"font-weight: 400;\"> doit \u00eatre calibr\u00e9 en fonction du nombre de personnes attendues, afin d&rsquo;\u00e9viter \u00e0 la fois l&rsquo;encombrement et l&rsquo;effet \u00ab\u00a0vide\u00a0\u00bb.<\/span><\/p><p>Une attention particuli\u00e8re doit \u00eatre accord\u00e9e aux points de <b>repos<\/b> et aux zones de <b>relation<\/b> : si\u00e8ges confortables, \u00e9clairage ad\u00e9quat, sentiment d&rsquo;intimit\u00e9. Ce sont les lieux o\u00f9 se d\u00e9cide une partie importante du r\u00e9sultat commercial de l&rsquo;\u00e9v\u00e9nement.<\/p><p><span style=\"font-weight: 400;\">Enfin, l&rsquo;objectif n&rsquo;est pas d&rsquo;impressionner \u00e0 tout prix, mais de choisir quelques \u00e9l\u00e9ments vraiment m\u00e9morables et de construire un environnement coh\u00e9rent autour d&rsquo;eux. Trop de stimuli visuels et sonores surchargent les sens et rendent plus difficile la m\u00e9morisation de la marque. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-05f89f2 e-grid e-con-boxed elementor-invisible e-con e-child\" data-id=\"05f89f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcacac5 elementor-widget elementor-widget-image\" data-id=\"dcacac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/akena_salone-01-rfnnyrzeonqmh16mjcqklk0ji8diqfverqi6vivao0.webp\" title=\"akena_salone-01\" alt=\"Salone Akena\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409d273 elementor-widget elementor-widget-image\" data-id=\"409d273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.espositiva.com\/wp-content\/uploads\/elementor\/thumbs\/akena_salone-02-rfno021hzjho9xbq2enahqe4m42i7ly9a2gze2z074.webp\" title=\"akena_salone-02\" alt=\"Salone Akena\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8c13b1 e-flex e-con-boxed e-con e-parent\" data-id=\"a8c13b1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-25536ae e-con-full e-flex e-con e-child\" data-id=\"25536ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b68b147 elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"b68b147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mesurer et am\u00e9liorer : de l'apr\u00e8s-\u00e9v\u00e9nement \u00e0 l'usine suivante<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8bc6cb elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"c8bc6cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Chaque <\/span><b>configuration<\/b><span style=\"font-weight: 400;\"> est \u00e9galement un test en direct. Observez ce qui se passe dans le <\/span><b>l&rsquo;espace<\/b><span style=\"font-weight: 400;\"> permet d&rsquo;am\u00e9liorer les choix en mati\u00e8re de <\/span><b>l&rsquo;am\u00e9nagement<\/b><span style=\"font-weight: 400;\">, <\/span><b>flux<\/b><span style=\"font-weight: 400;\"> e <\/span><b>chemins<\/b><span style=\"font-weight: 400;\"> dans les \u00e9ditions suivantes.<\/span><\/p><p><span style=\"font-weight: 400;\">Voici quelques indicateurs simples :<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">temps moyen pass\u00e9 dans le <\/span><b>stand<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">le nombre et la qualit\u00e9 des conversations pertinentes pour l&rsquo;entreprise ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les zones les plus fr\u00e9quent\u00e9es et les zones les moins fr\u00e9quent\u00e9es ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">les probl\u00e8mes r\u00e9currents signal\u00e9s par l&rsquo;\u00e9quipe ou les visiteurs.<\/span><\/li><\/ul><p>Recueillir ces informations, les synth\u00e9tiser et les utiliser comme point de d\u00e9part pour le projet suivant transforme chaque \u00e9v\u00e9nement en une avanc\u00e9e dans l&rsquo;<b>am\u00e9lioration continue<\/b> de l&rsquo;exp\u00e9rience client.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89874bc e-flex e-con-boxed e-con e-parent\" data-id=\"89874bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a768822 e-con-full e-flex e-con e-child\" data-id=\"a768822\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c80e54 elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"8c80e54\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La m\u00e9thode Espositiva : du concept \u00e0 la gestion op\u00e9rationnelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e9f8a0 elementor-widget elementor-widget-text-editor\" data-id=\"2e9f8a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Les principes d\u00e9crits jusqu&rsquo;\u00e0 pr\u00e9sent trouvent leur expression concr\u00e8te dans la <\/span><b>m\u00e9thode Espositiva <\/b><span style=\"font-weight: 400;\">qui met l&rsquo;accent sur la relation entre la marque, les personnes et le contexte de l&rsquo;exposition.<\/span><\/p><p><span style=\"font-weight: 400;\">Le processus commence par une analyse commune des objectifs, de l&rsquo;identit\u00e9 de la marque et du sc\u00e9nario du salon ou de la salle d&rsquo;exposition. C&rsquo;est \u00e0 partir de l\u00e0 qu&rsquo;est \u00e9labor\u00e9e une <\/span><b>concept spatial<\/b><span style=\"font-weight: 400;\"> qui d\u00e9finit comment l&rsquo;espace <\/span><b>l&rsquo;espace <\/b><span style=\"font-weight: 400;\">les principales \u00e9tapes qui composeront l&rsquo;itin\u00e9raire <\/span><b>parcours<\/b><span style=\"font-weight: 400;\"> et le r\u00f4le des diff\u00e9rentes zones.<\/span><\/p><p>Le <b>plan d&rsquo;exposition<\/b> est \u00e9labor\u00e9 en combinant <b>agencement<\/b>, <b>zonage fonctionnel<\/b>, gestion des <b>flux<\/b>, <b>signalisation<\/b> et confort environnemental. Le travail se poursuit pendant la phase op\u00e9rationnelle, avec la coordination du chantier et la v\u00e9rification de la coh\u00e9rence entre le projet et la r\u00e9alisation.<\/p><p><span style=\"font-weight: 400;\">Pendant l&rsquo;\u00e9v\u00e9nement, l&rsquo;observation des <\/span><b>des flux<\/b><span style=\"font-weight: 400;\"> des situations r\u00e9elles et des discussions avec l&rsquo;\u00e9quipe du client permettent de recueillir des informations utiles. Chaque <\/span><b>set-up<\/b><span style=\"font-weight: 400;\"> devient ainsi la base de la suivante, dans un processus d&rsquo;affinement continu.<\/span><\/p><p><span style=\"font-weight: 400;\">Pour en savoir plus sur la m\u00e9thode, consultez nos pages sur<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.espositiva.com\/fr\/competences\/exposition\/\" target=\"_blank\" rel=\"noopener\"><b>Exposition<\/b><\/a><\/span><span style=\"font-weight: 400;\">,<\/span><a href=\"https:\/\/www.espositiva.com\/fr\/competences\/commerce-de-detail\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"text-decoration: underline;\"><b>Commerce de d\u00e9tail<\/b><\/span><\/a><span style=\"font-weight: 400;\">,<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.espositiva.com\/fr\/competences\/espaces-dentreprise\/\" target=\"_blank\" rel=\"noopener\"> <b>Espaces d&rsquo;entreprise<\/b><\/a><\/span><span style=\"font-weight: 400;\"> e<\/span><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.espositiva.com\/fr\/competences\/expositions-et-evenements\/\" target=\"_blank\" rel=\"noopener\"> <b>Expositions et \u00e9v\u00e9nements<\/b><\/a><\/span><span style=\"font-weight: 400;\">ou d\u00e9couvrez comment nous travaillons sur<\/span><span style=\"text-decoration: underline;\"> <a href=\"https:\/\/www.espositiva.com\/fr\/comment-nous-procedons\/\" target=\"_blank\" rel=\"noopener\"><b>disposition, zonage et flux<\/b><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4626d0d9 e-flex e-con-boxed e-con e-parent\" data-id=\"4626d0d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-761b8b1c e-con-full e-flex e-con e-child\" data-id=\"761b8b1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a91d44e elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1a91d44e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Du m\u00e8tre carr\u00e9 \u00e0 l'exp\u00e9rience : comment continuer ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d206539 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d206539\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour les <\/span><b>responsables marketing<\/b><span style=\"font-weight: 400;\"> e <\/span><b>designers<\/b><span style=\"font-weight: 400;\"> l&rsquo;\u00e9tape cl\u00e9 consiste \u00e0 changer d&rsquo;orientation : il ne s&rsquo;agit plus seulement de se demander \u00ab\u00a0comment remplir cet espace\u00a0\u00bb, mais \u00ab\u00a0comment faire en sorte que les bonnes personnes fassent l&rsquo;exp\u00e9rience de cet espace, de la bonne mani\u00e8re\u00a0\u00bb.<\/span><\/p><p><span style=\"font-weight: 400;\">Travailler sur <\/span><b>espaces<\/b><span style=\"font-weight: 400;\">, <\/span><b>flux<\/b><span style=\"font-weight: 400;\"> e <\/span><b>chemins<\/b><span style=\"font-weight: 400;\"> avec une m\u00e9thode structur\u00e9e permet<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">donner plus de valeur \u00e0 chaque m\u00e8tre carr\u00e9 ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mieux relier l&rsquo;investissement en <\/span><b>raccords<\/b><span style=\"font-weight: 400;\"> aux r\u00e9sultats commerciaux ;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cr\u00e9er des formats d&rsquo;exposition reproductibles et coh\u00e9rents au fil du temps.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ceux qui commencent \u00e0 planifier leur prochain <\/span><b>stand<\/b><span style=\"font-weight: 400;\"> o <\/span><b>salle d&rsquo;exposition<\/b><span style=\"font-weight: 400;\"> peuvent commencer par une question simple : que voulons-nous qu&rsquo;une personne retienne lorsqu&rsquo;elle quittera notre espace, et quel chemin l&rsquo;aidera \u00e0 y parvenir ?<\/span><\/p><p><span style=\"font-weight: 400;\">C&rsquo;est \u00e0 partir de cette question que commence le travail de Espositiva : transformer la surface, les contraintes et les objectifs en une exp\u00e9rience claire, fluide et agr\u00e9able pour le visiteur, et mesurable pour l&rsquo;investisseur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d50697 e-flex e-con-boxed e-con e-parent\" data-id=\"1d50697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f389677 e-con-full e-flex e-con e-child\" data-id=\"f389677\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b73e5a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3b73e5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8c2ac elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ae8c2ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">FAQ sur les espaces, les flux et les chemins dans l'exp\u00e9rience du client<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d219bc8 elementor-widget elementor-widget-text-editor\" data-id=\"d219bc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1. Quelle est l&rsquo;importance r\u00e9elle de la plante par rapport \u00e0 la cr\u00e9ativit\u00e9 de l&rsquo;agencement ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0a65a elementor-widget elementor-widget-text-editor\" data-id=\"ac0a65a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La <\/span><b>plan de l&rsquo;exposition<\/b><span style=\"font-weight: 400;\">  est l&rsquo;\u00e9pine dorsale de l&rsquo;exp\u00e9rience. Une cr\u00e9ativit\u00e9 tr\u00e8s forte appliqu\u00e9e \u00e0 un   <\/span><b>disposition<\/b><span style=\"font-weight: 400;\">  La confusion produira toujours une exp\u00e9rience client fragment\u00e9e. Au contraire, une mise en page claire peut \u00e9galement fonctionner avec un langage visuel essentiel. L&rsquo;id\u00e9al est de travailler en parall\u00e8le : d\u00e9finir d&rsquo;abord les objectifs, les fonctions et les flux, puis faire preuve de cr\u00e9ativit\u00e9 pour rendre ces choix lisibles et m\u00e9morables.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2635d1 elementor-widget elementor-widget-text-editor\" data-id=\"f2635d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2. Comment g\u00e9rer de petits espaces avec des d\u00e9bits \u00e9lev\u00e9s ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aea26e elementor-widget elementor-widget-text-editor\" data-id=\"2aea26e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Dans les espaces r\u00e9duits, il est encore plus important de simplifier. Mieux vaut quelques fonctions bien d\u00e9finies qu&rsquo;un exc\u00e8s d&rsquo;\u00e9l\u00e9ments. Une <b>disposition ouverte<\/b>, des entr\u00e9es claires, des parcours courts et lin\u00e9aires et une distinction nette entre la zone de passage et la zone de repos contribuent \u00e0 \u00e9viter les encombrements. Le choix de contenus essentiels, qui renvoient \u00e0 des documents d&rsquo;approfondissement num\u00e9riques, permet \u00e9galement d&rsquo;all\u00e9ger l&rsquo;<b>espace d&rsquo;exposition<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b52e76d elementor-widget elementor-widget-text-editor\" data-id=\"b52e76d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3. Comment adapter la m\u00eame id\u00e9e de parcours aux foires commerciales, aux salles d&rsquo;exposition et aux pop-ups ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3477e5 elementor-widget elementor-widget-text-editor\" data-id=\"b3477e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Le principe reste le m\u00eame : imaginez un parcours que le visiteur effectue et les \u00e9tapes qui le composent. Ce sont les conditions qui changent. En    <\/span><b>\u00e9quitable<\/b><span style=\"font-weight: 400;\"> les d\u00e9lais sont plus courts et le flux moins contr\u00f4lable, de sorte que la <\/span><b>itin\u00e9raire<\/b><span style=\"font-weight: 400;\">  doit \u00eatre plus imm\u00e9diate. Dans une   <\/span><b>une salle d&rsquo;exposition efficace pour les entreprises<\/b><span style=\"font-weight: 400;\">  Il est possible de travailler sur des exp\u00e9riences plus longues et personnalis\u00e9es. Dans les pop-ups temporaires, l&rsquo;impact rapide compte souvent, mais toujours avec une logique narrative. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3c421 elementor-widget elementor-widget-text-editor\" data-id=\"0d3c421\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4. Quelles sont les erreurs \u00e0 \u00e9viter lors de la planification de la premi\u00e8re grande installation ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b9df4 elementor-widget elementor-widget-text-editor\" data-id=\"19b9df4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les erreurs les plus fr\u00e9quentes sont au nombre de trois : partir de l&rsquo;esth\u00e9tique sans une r\u00e9flexion approfondie sur les objectifs et le public, remplir l&rsquo;<b>espace<\/b> par crainte du \u00ab vide \u00bb et n\u00e9gliger les <b>flux<\/b>, la <b>signalisation<\/b> et le <b>confort<\/b> en partant du principe que les gens comprendront d&rsquo;eux-m\u00eames comment se d\u00e9placer. Consacrer du temps \u00e0 ces aspects d\u00e8s le d\u00e9but permet de construire un <b>am\u00e9nagement<\/b> plus efficace, qui valorise chaque choix cr\u00e9atif au lieu de le mettre \u00e0 l&rsquo;\u00e9preuve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8c0cc elementor-widget elementor-widget-text-editor\" data-id=\"7e8c0cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;none&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pour une comparaison directe,<\/span> <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\" target=\"_blank\" rel=\"noopener\"><b>adressez-vous \u00e0 l&rsquo;\u00e9quipe Espositiva<\/b><\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e49d5d e-flex e-con-boxed e-con e-parent\" data-id=\"8e49d5d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5fe0c7c9 e-con-full e-flex e-con e-child\" data-id=\"5fe0c7c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3d609e52 e-con-full e-flex e-con e-child\" data-id=\"3d609e52\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-574007e4 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"574007e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Avec Espositiva, chaque espace<br>devient une exp\u00e9rience extraordinaire.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d3fe78f elementor-align-center elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-button\" data-id=\"7d3fe78f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:200}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Donnez vie \u00e0 vos espaces, contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7659b925 elementor-align-center elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"7659b925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.espositiva.com\/fr\/contacts\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20.149\" height=\"19.209\" viewBox=\"0 0 20.149 19.209\"><g transform=\"translate(1 1)\"><path d=\"M6151.5,3845.688h-18.149a1,1,0,0,1,0-2h15.735l-6.9-6.9a1,1,0,0,1,1.414-1.414l8.6,8.6a1,1,0,0,1-.707,1.707Z\" transform=\"translate(-6133.353 -3836.083)\"><\/path><path d=\"M6155.95,3845.688a1,1,0,0,1-.707-1.707l8.6-8.6a1,1,0,0,1,1.414,1.414l-8.6,8.6A1,1,0,0,1,6155.95,3845.688Z\" transform=\"translate(-6146.406 -3827.479)\"><\/path><\/g><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contactez-nous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lors de la conception d&rsquo;un stand d&rsquo;exposition efficace, un showroom ou un magasin temporaire, il est facile de se concentrer [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[21],"tags":[],"class_list":["post-4538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"_links":{"self":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts\/4538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/comments?post=4538"}],"version-history":[{"count":34,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts\/4538\/revisions"}],"predecessor-version":[{"id":4580,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/posts\/4538\/revisions\/4580"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/media\/3052"}],"wp:attachment":[{"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/media?parent=4538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/categories?post=4538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.espositiva.com\/fr\/wp-json\/wp\/v2\/tags?post=4538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}